Falak Jalil’s Post

Prime is currently being cited as a case study for how not to build a brand, but I have to question if that was really the intent? Influencers develop a persona that attracts a certain type of audience. They are, in essence, selling themselves. Any brands they create are an extension of that personality, which is why people buy the product in the first place. KSI and Logan Paul are their own brands and they are going to walk away from this venture unscathed and a lot richer. Was the goal to build an enduring CPG brand that can scale and withstand the test of time? Or to profit off the brands they have already created? I tend to believe it's the later and, if that was in fact the goal, would argue they have succeeded in spades. #InfluencerMarketing #InfluencerStrategy

Very interesting article from Marketing Week about Prime, the business model and marketing efforts that influencers are shifting towards. Really great example of the 4 Ps of marketing (Product, Price, Place, Promotion). If your product doesn’t live up to its marketing, you won’t be able to drive repeat purchases. https://lnkd.in/e-w2Ajke

The e-commerce landscape is being transformed by creator-led brands—businesses launched by influencers and content creators who’ve built deep connections with their audiences. Unlike traditional DTC brands that rely on heavy advertising, these creator-led ventures thrive on authenticity, trust, and community engagement. Curious about how they’re doing it? Check out our latest blog post to explore why creator-led brands are the future of e-commerce and how they’re setting new standards for success. #ecommerce #DTC #creatorledbrands #marketingtrends https://lnkd.in/gR-5_XEa

User Generated Content (UGC) - what's the latest? eTail West, an industry event for top retailers, discussed this very topic. - Brands & agencies across the board seem to have a fairly diverse approach. Some include solely focusing on UGC for a certain social platform, using it as a component as a part of a wider social strategy for a product launch, or leveraging affiliate programs in which creators can get free product in exchange for content. - 86% of brands believe UGC can improve performance better than paid or owned media (Bazaarvoice). - Overall social media users respond less and less positively to highly-produced and edited videos. As a result, brands have leaned more into UGC in response to this desire for authenticity. My POV: - UGC will continue to see popularity with brands as long as we keep shifting towards a more authentic social media space. However, you can't leverage UGC alone. Influencers, if used correctly, have earned the public's trust as a source of information that can be relied on. We buy things that our favorite influencers recommend sometimes more because of the influencer versus the product they're telling us about which is a level of selling power that UGC lacks. Both UGC and influencers can be used to bolster a brand's e-commerce strategy but neither can replace the other.

Enduring creator trends offer brands a reliable way to build lasting relationships with consumers. Discover how investing in these resilient trends and collaborating with top influencers can drive engagement, loyalty, and authentic connections. Learn why your brand should embrace these tried-and-true content formats. #MarketingStrategy #InfluencerMarketing #SocialMediaTrends #BrandEngagement. 

Excellent read at link below. My thoughts: This is a true conundrum, but here is a strong case that curated UGC is gaining traction over historically traditional influencer content and here’s why The Authenticity Advantage: Real People, Real Lives: UGC features everyday people, fostering a sense of relatability and trust that resonates more with audiences. Unfiltered Experiences: UGC often feels less scripted and staged. It is perceived as more genuine than influencer content. Variety of Voices: Curated UGC incorporates perspectives from diverse audiences which offer a broader range of experiences - which is crucial. Influencer Backlash: We are Inundated with ads: We are growing weary of constant promotional content from influencers. Who needs scripted perfection: The overly curated influencer persona can feel disingenuous and inauthentic and unrealistically filtered. The Power of Curated UGC: Brands as Storytellers: By selecting and amplifying genuine UGC, brands can craft narratives that feel more authentic. Building Trust: User-generated content builds trust through relatable experiences and honest opinions. Organic Engagement: UGC sparks conversations and interactions, fostering a more engaged community by it's honesty. Utilizing off platform curated UGC campaigns can be a potential game-changer for Amazon sellers in several areas, if executed properly.

I recently stumbled upon an insightful piece on Glossy that explores the discussions held at #eTailWest. The main takeaway? Brands are increasingly shifting their focus from traditional paid influencer content to user-generated content. 💡  Renowned industry leaders like Billion Dollar Beauty and Bask & Lather have successfully demonstrated the immense potential of #UGC, amassing millions of views on platforms such as TikTok while Barbara Roll Cardiel, the CEO of Overtone, shared insights on how they effectively utilize UGC to enhance their social commerce efforts. 📊 A recent survey by Bazaarvoice reinforces this trend - a whopping 86% of brands believe that UGC can outperform paid or owned media. So, what sets UGC apart? It's not about meticulously curated aesthetics. Instead, it's all about authenticity and showcasing how real customers incorporate products into their everyday lives. UGC is raw, genuine, and resonates with audiences on a deeper level. Now, let's spark a conversation! How is your brand leveraging UGC? Do you consider it to be a more effective tool compared to paid or owned media? Share your thoughts below and join the discussion. 💬

Is your brand getting lost in the vastness of online content? Changing algorithms and information overload can make it difficult to reach potential customers. Even the highest quality products can go unnoticed if their online presentation is insufficient. Leverage the power of first impressions with our creative packaging, designed to make your products stand out online. Investing in influencer marketing and engaging in the unboxing trend can transform your online visibility. Give your cosmetics a chance to shine in the virtual world. Reach out to us—we will create packaging together that not only protects your product but also ensures it does not go unnoticed. #design #experience #customerexperience #packaging #sampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting #purellsinnovative

Is your brand getting lost in the vastness of online content? Changing algorithms and information overload can make it difficult to reach potential customers. Even the highest quality products can go unnoticed if their online presentation is insufficient. Leverage the power of first impressions with our creative packaging, designed to make your products stand out online. Investing in influencer marketing and engaging in the unboxing trend can transform your online visibility. Give your cosmetics a chance to shine in the virtual world. Reach out to us—we will create packaging together that not only protects your product but also ensures it does not go unnoticed. #design #experience #customerexperience #packaging #sampling #esampling #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting