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Deloitte's study shows expectation gaps on collaborations between diverse social media influencers and brands. Among others, diverse creators feel they get less creative freedom, find it harder to get approvals on their content, and often tougher to meet brands' quantitative targets. If brands seek closer relationships with diverse consumer groups, they need to trust diverse influencers' knowledge and cultural insights. Deloitte Deloitte Insights #socialmediamarketing #influencermarketing

The e-commerce landscape is being transformed by creator-led brands—businesses launched by influencers and content creators who’ve built deep connections with their audiences. Unlike traditional DTC brands that rely on heavy advertising, these creator-led ventures thrive on authenticity, trust, and community engagement. Curious about how they’re doing it? Check out our latest blog post to explore why creator-led brands are the future of e-commerce and how they’re setting new standards for success. #ecommerce #DTC #creatorledbrands #marketingtrends https://lnkd.in/gR-5_XEa

Learn how to get more influence from your influencers and more creativity from your creatives in this month's edition of OutThink. Like, share and subscribe :) #OutThink #TheGrowthAgency #Growth https://lnkd.in/gXAuMwX7

Unveil the secrets to enhancing brand affinity through social media influencer marketing. Learn the strategic importance of authenticity and diversity in influencer collaborations for creating meaningful consumer connections. #BrandEngagement #SocialMediaTrends #DeloitteInsights

🎤 TIKTOK PANEL: In late April, I had the incredible opportunity to be flown out to Dallas, TX, to speak on a Marketing & Branding Panel & Workshop at TikTok Creator Week, hosted by TikTok LIVE & ATRX Agency. It was an honor to collaborate with and speak on a panel alongside some incredible industry experts like: ⭐ Bill Herndon: Co-founder of ATRX Agency, with 18+ years in the entertainment industry, working with major talents and firms in TV/Film, social media, and marketing, including Warner Music Group, Capitol Records, Universal Music Group, Viacom, Best Buy, JetBlue, JanSport, and many more. ⭐ Kaz Will: Jersey-based social media veteran, recording artist, and co-founder of ATRX Agency, with 2M+ followers across socials. ⭐ Zach Fitch: Social Media and Growth Strategy expert who has grown his own TikTok to 500k+ followers and advises brands on influencer marketing - he's also the recent Director of Campaign Strategy at Ubiquitous. He's directed massive campaigns we've collaborated on together, including a large-scale Amazon UGC campaign! ⭐ Mara Santino: Renowned talent manager and industry expert at LUBER ROKLIN ENTERTAINMENT, INC. ⭐ Normita Joven: CEO & Founder of ICON STUDIOS DALLAS, representing over 700 actors and models and known for her work in fashion and entertainment. During the panel and accompanying workshop, I engaged with some of the top TikTok LIVE influencers, delving into Marketing & Branding. I particularly spoke about how to grow your brand in the college and Gen Z markets. The larger influencers and streamers in attendance pitched their personal brand or business to our panel, and we provided actionable advice on: 🚀 Brand Image/Message: Crafting a compelling brand image and clear messaging. 💼 Pitching to Brands: Tips on how to pitch themselves to potential brand partners. 🎯 Targeted Growth Strategy: Tailored strategic advice on reaching and engaging with target audiences. I emphasized understanding and connecting with Gen Z by leveraging authentic content, engaging storytelling, and providing personalized strategies based on the intended goals of each influencer who pitched. Given I'm new to the live-streaming space, I gained just as much knowledge as I shared, making this experience truly enriching. ✨ A highlight from the week: I also took on sourcing a title sponsor for TikTok Content Week, and successfully brought on board the showroom-style streetwear brand No Wasted Motion (NWM), owned by a former Los Angeles Chargers player who we also hosted and integrated into Content Week! I'll make a separate post with more details on this exciting sponsorship and our follow-up campaign with NWM. Thanks again to the TikTok and ATRX teams for hosting me! Hope to be part of the next Content Week in Las Vegas this December 🎉

Building a Strong Autumn Brand Strategy for Success As the leaves start to change and the air becomes crisp, businesses and influencers alike need to adapt their strategies to the changing season. This is where a robust autumn brand strategy comes into play. With the right approach, you can leverage September social media trends, create engaging Fall content calendar ideas, and utilize AI in content planning to ensure your brand stands out this season. Embrace the Season in Your Branding One #socialaiplanner #golazoservices #socialmediamarketing #chatgpt #socialmedia #contentcreation #AIContentCreation #ContentMarketing #DigitalMarketing #ArtificialIntelligence #MachineLearning #MarketingAutomation #TechInnovation #AIForBusiness

Unlock the future of brand engagement with BrandHives, where cutting-edge AI and influencer marketing converge to elevate your social media presence! #BrandEngagement #InfluencerMarketing #SocialMediaStrategy #AIInnovation #DigitalMarketing #ContentCreation

Ever wondered what type of User-Generated Content (UGC) can propel a fashion brand to new heights? Let's delve into the elements that make UGC a powerful tool for D2C clothing brands. First, authenticity is key. Consumers trust real people more than polished advertisements. Encourage your customers to share their genuine experiences with your products. This not only builds trust but also creates a sense of community around your brand. Visual content reigns supreme in the fashion industry. High-quality photos and videos showcasing your clothing in everyday settings can captivate potential buyers. Think of Instagram posts, TikTok videos, and Pinterest boards that highlight your products in action. Customer reviews and testimonials are invaluable. They provide social proof and can significantly influence purchasing decisions. Make it easy for your customers to leave reviews and share their stories. Collaborations with influencers can amplify your reach. Choose influencers whose style aligns with your brand. Their endorsement can introduce your products to a wider audience and lend credibility to your brand. Interactive content, such as polls, Q&A sessions, and contests, can engage your audience and encourage them to participate. This not only boosts engagement but also provides you with valuable insights into your customers' preferences. Highlighting customer stories can humanize your brand. Share their fashion journeys, how they style your products, and what they love about your brand. This creates a deeper connection with your audience. Finally, track and analyze the performance of your UGC campaigns. Use metrics such as engagement rates, conversion rates, and customer feedback to refine your strategy and maximize impact. What type of UGC has worked best for your brand? Share your experiences in the comments below! #FashionMarketing #D2CBrand #UserGeneratedContent #Influencer

If your brand isn’t always-on, it could be missing out! This article by Brainlabs discusses the importance of "always-on" marketing strategies for brands. It emphasises that brands should be present for their customers consistently, rather than focusing solely on sales. This can be achieved by building a community, fostering trust and engagement, and using methods like consistent content creation, influencer collaboration, and participation in online conversations. Building a community is more important than ever with so much social noise out there. Studies show that 76% of consumers will choose a brand that connects with them over a competitor that doesn’t. Very interesting perspective shared by one of our account directors Charlotte Littlewood, explains the importance of building and maintaining a social media presence and why brands should approach it with an always-on strategy. Read on... #alwaysonmarketing #influencermarketing #digitalmarketing #socialmedia #communitydrivenmarketing https://lnkd.in/gMmWuikU