CEO at Rocket Fuel - Developing Games & Brand Experiences - Fortnite | Roblox | Vision Pro | Android/iOS
Engaging with younger audiences requires a keen understanding of their preferred platforms and communication styles. NBCUniversal's innovative promotion of Wicked through a bespoke roleplay experience on Roblox exemplifies this strategy. With almost half a billion monthly active users, Roblox has become a vital space for brands targeting Gen Alpha and Gen Z. At Shiz University in Roblox, players can immerse themselves in the Wicked narrative, interacting with beloved characters while enjoying trailers, exclusive content, and even purchasing movie tickets. This interactive approach not only keeps the audience engaged but also fosters community connections as players participate together in this unique experience. As studios like NBCUniversal continue to explore the vast opportunities within gaming platforms like Roblox, they are setting new benchmarks for audience engagement in the digital age. The fusion of entertainment and interactive gaming is not just a trend; it’s a pivotal strategy for reaching and resonating with younger generations.
