Evorra’s Post

Trey Titone on Ad Tech Explained presents an interesting concept with The Private Identifier for Advertisers (PIFA). The concept considers an world where users are increasingly privacy aware and becoming more conscious about who and whom they share their data with. Reality is many users are willing to give up their information to get access to something for free, particularly digital content. Regulatory change spreading around the world has forced us to continually think about identity differently, not a bad thing as the opportunity is to innovate. The concept of a PIFA allows you as an individual to decide the data you share, assuming control over what data a company can collect about you. Whilst there are many emerging identity solutions these have some key negating factors: 1. No user profile info attached 2. User sacrifices their email 3. Based on fingerprinting The world if identity is changing, it's going to be exciting to see how businesses adapt to this... Carrie Mott Chris Brinkworth Timothy Whitfield Asif Gill Dan Richardson #digitalidentity #privacyfirst #privacybydesign #decentralisedidentity

Check out the last edition of Evorra’s weekly wrap on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >The Cookie Hangover: Why digital advertising measurement doesn’t need cookies & marketers need to move on - https://lnkd.in/g28wKM98 >Agency execs balance automation and strategy with new ad formats - https://lnkd.in/g4SVHwGN >Netflix predicts ad revenue will double next year - https://lnkd.in/g4B5FaQ8 Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #Cookies #3PD #BAndT #AIAdvertising #MediaBuying #DigiDay #Neflix #SVOD #AdExchanger

Our sister company GlobalDataResources makes us proud to be part of the forefront of transparent, ethical advertising in Europe. With the news of IDFree.com now unifying 13 European countries/425+ million Europeans under one seamless platform, we can't stop cheering. This is a massive step towards a more efficient, privacy-conscious advertising landscape, and we're only getting started! Just imagine crafting campaigns that transcend geographical boundaries, connecting with diverse audiences from Germany to Spain, and Poland to the UK, all with a few clicks 🚀 Please reach out for a talk about what it means for you and your clients in the Nordics: https://lnkd.in/efNG3XE Here, you can read the full story: https://lnkd.in/dTeNuqbN #GDR #NDR #idfree #DigitalAdvertising #PrivacyFirst #EuropeanExpansion #transparency #ethical #data

In this discussion with ADZINE - MARKETING. TECH. MEDIA., Jan Heumüller, our Managing Director Central Europe, delves into a topic that's been simmering beneath the surface for years: the impending shift away from third-party cookies. This isn't just another trend or technological advancement, it's a profound shift driven by a collective desire for privacy and autonomy over personal data. Read the interview here: https://lnkd.in/eCcaFQ6T #AdTech #Cookieless

An important speech by Bob Liodice of Association of National Advertisers regarding brand growth. Terrific to see that #privacy and self-regulation continue to be part of advertisers’ growth agenda. Responsible growth is sustainable growth. If you want to learn more talk to Digital Advertising Alliance today. #anadigital

Boom 🎉 This is the sound of big breaking news landing in your feed! We're thrilled to announce a monumental leap forward in privacy-safe, multi-country digital advertising! IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform. This expansion is a milestone for us and a game-changer for brands and advertisers across Europe, offering them unprecedented reach and precision in their campaigns. Why is this exciting? Because it means reaching over 425 million Europeans with ease, precision, and, most importantly, with a steadfast commitment to respecting their privacy. Our mission has always been to empower brands while safeguarding user privacy. With this expansion, advertisers can effortlessly activate data-driven campaigns across borders without compromising on data ethics. Imagine crafting campaigns that transcend geographical boundaries, connecting with diverse audiences from Germany to Spain, and Poland to the UK, all with a few clicks 🚀 We're proud to be at the forefront of transparent, ethical advertising in Europe. This is a massive step towards a more efficient, privacy-conscious advertising landscape, and we're only getting started. A big thank you to our dedicated team, our partners, and of course our great clients for making this possible. Here's to breaking down more barriers and creating connections that matter! Read the full story: https://lnkd.in/dTeNuqbN Reach us for a talk: https://lnkd.in/ekN4vej Subscribe to our newsletter IDFree Insider: https://lnkd.in/d346kTQU #GDR #idfree #DigitalAdvertising #PrivacyFirst #EuropeanExpansion #transparency #ethical #data

📱Video ad investment is on the rise, outpacing the overall growth of digital advertising. But how did video evolve from being the 'black sheep' in performance-driven platforms to a prime target for increased investment? Over the past year, we’ve witnessed dramatic shifts in the industry—the launch of GA4, stricter data privacy regulations, and the rapid advancement of AI to name just a few. The explosive popularity of platforms like TikTok has also propelled businesses to prioritise video content. Curious about the trends shaping 2024 and looking for expert advice on maximising video ad impact for the rest of the year? Dive into our expert insights here 👉 https://lnkd.in/eV3Usxc7 #VideoAds #ContentStrategy #DigitalConsultancy #SearchEverywhere

📢 Are your Google Ads campaigns prepared for the changes introduced by Consent Mode V2? At our latest Privacy4Marketers event, Michael Patten from RocketMill discussed the significant changes brought by Consent Mode V2 and what it means for advertisers. He discussed: 💡 Key features of Consent Mode V2 and its alignment with evolving privacy laws. 💡 Essential new parameters for managing ads user data and ad personalisation. 💡 Tips for optimising smart bidding to adapt to these new settings. 💡 Practical steps to seamlessly implement Consent Mode V2 for your campaigns. Staying compliant while keeping your ads effective is more crucial than ever. Check out our latest article for a full rundown of Michael's session. 💬 Find the article link in the comment section. #googleads #consentmode #digitaladvertising #dataprivacy

🎙️Listen to the newest #OurCuriousAmalgam episode! #265 Can I Avoid Targeted Ads? The EU Rules on Pay or OK: https://lnkd.in/e2BWWsiW Many companies already use or are introducing “pay or OK” models for targeted ads on the Internet. What legal issues does this raise in the EU? Frithjof Michaelsen, Digital Policy Officer at UFC-Que Choisir, the French Federation of Consumer Associations, joins Matt Reynolds and Matthew Hall to discuss Meta’s introduction of pay or OK, otherwise known as pay or consent, on its Facebook and Instagram platforms in the EU, the relevant law and the implications of this for the wider adtech ecosystem. Listen to this episode to learn more about the application of EU consumer and data protection rules and the EU Digital Markets Act to this model. Listen here: https://lnkd.in/e2BWWsiW

Last week, I wrote about how the IAB's Internet For Growth (I4G) initiative (https://lnkd.in/dkKUfwvU) is pretending to support small & medium-sized businesses, while exploiting them to further their own political agenda. IAB CEO, David Cohen responded, telling me about how IAB/I4G brought 23 SMBs to DC to "discuss their concerns about the current national privacy proposal which will invariably empower large platforms/enterprises and harm the small players." But, the funny thing is that Internet for Growth actually argues on their "issues" page (https://lnkd.in/dDHPM-hp) that "Breaking up digital ad platforms will mean chaos and costs for small businesses" and that this would be detrimental to "the small businesses and digital creators who use Integrated ad- buying and -selling networks." Which is it David Cohen? Is IAB/I4G advocating to curb Google's dominance, or to sustain it? And, I'm still waiting for clarification on my alleged "gross inaccuracies" - because from where I'm standing, my comments were spot on. Original thread: https://lnkd.in/d4mjR55E #adtech #transparency #privacy