Evorra

Check out the last edition of Evorra’s weekly wrap on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Adtech’s New Year’s resolutions: finally quit the cookie, measure CTV, and bring some positivity - https://lnkd.in/eCU9QvWy >WTF is ad tech curation? - https://lnkd.in/g3VPPYmk >This year’s CTV replay: programmatic, measurement and lots of m&a - https://lnkd.in/eTFQN-Cr Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #OMG #IPG #Mumbrella #Programmatic #AI #ExchangeWire #GroupM #AdSpend #AdNews

Welcome to this week’s weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Omnicom and Interpublic Group to merge - https://lnkd.in/g9UD9f4e >2025 Predictions: Innovation - https://lnkd.in/eJbfqKbt >GroupM: Ad spend to grow 3.7% in Australia in 2025 - https://lnkd.in/gSpez7by Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #OMG #IPG #Mumbrella #Programmatic #AI #ExchangeWire #GroupM #AdSpend #AdNews

Welcome to another weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Maryland is the new state to watch when it comes to data privacy - https://lnkd.in/dkUPGzbh >US federal agencies FTC & CFPB stamp down on data sharing, ringing warning bell in adland - https://lnkd.in/gSbjsHWV >Programmatic marketers sound off on impact of AI-driven ad buys - https://lnkd.in/giBneWbs Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #MODPA #CCPA #AdExchanger #FTC #CFPB #TheDrum #Programmatic #AIBuying #Digiday

Check out the last edition of Evorra’s weekly wrap on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Tech companies put on notice as Australia passes world-first social media ban for under-16s - https://lnkd.in/gZYqis5g >Google’s ad tech empire rests on how well it can make these key arguments - https://lnkd.in/gWqU4STh >Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC - https://lnkd.in/gw6J4CQ2 Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #OnlineSafetyAmendment #SocialMediaBan #CNN #DOJ #GoogleTrial #DigiDay #Adspend #WARC #CampaignAsia

Welcome to this week’s weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Google must sell Chrome to end search monopoly, says US justice department - https://lnkd.in/dwM9biSu >40% of an ecommerce brand’s PMax buys were served on AI-spun MFA sites and dead domains - https://lnkd.in/gPJjmiaj >Addressable TV’s slice of the advertising pie keeps growing - https://lnkd.in/gwN75W7r Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #DOJ #GoogleMonopoly #TheGuardian #PMax #MFA #AdWeek #AddressableIDs #CTV #Adexchanger

Welcome to another weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >CMA reports over 60 unresolved issues in privacy sandbox update - https://lnkd.in/giN4emmD >Australia tells tots: No TikTok till you're 16... or X, Instagram and Facebook - https://lnkd.in/gFX3MT97 >WTF is ad tech curation? - https://lnkd.in/g3VPPYmk Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #Sandbox #CMA #VideoWeek #SocialMedia #OnlineSafetyAct #TheRegister #Curation #Programmatic #DigiDay

Check out the last edition of Evorra’s weekly wrap on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Google and the DOJ recap their cases in the countdown to closing arguments - https://lnkd.in/ghEZixWd >Privacy concerns stand in the way of AI personalization in experiential marketing - https://lnkd.in/eUZeWwuA >IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report unveils latest market insights & trends - https://lnkd.in/dQm2t5bD Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #GoogleTrial #DOJ #AdExchanger #PrivacyConcerns #AIMarketing #TheDrum #IAB #ProgrammaticAdvertising #ExchangeWire

Welcome to this week’s weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >IAB Tech Lab announces Global Privacy Platform (GPP) implementation guidelines for public comment - https://lnkd.in/gHjdxMVP >Is the UK risking its data adequacy with the EU? - https://lnkd.in/g6dZpbQj >Strong growth in online puts UK ad market on course for ‘best year’ this millennium - https://lnkd.in/e2eCVM-Q Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #GPP #GDPR #IABTechLab #DPDI #DataBill #Digit #AdvertisingAssociation #WARC #MarketingWeek

Welcome to another weekly wrap by Evorra on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >Yet another UK government seeks to reform GDPR - https://lnkd.in/eTSjiYht >PAAPI could be as effective for retargeting as third-parties cookies, study finds - https://lnkd.in/eueafSV9 >CTV video ad format landscape: how standardization can drive programmatic growth and innovation - https://lnkd.in/gDvmc68D Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #GDPR #DataBill #TheRegister #PAAPI #3PCookies #AdExchanger #Neflix #AdFormats #IAB

Check out the last edition of Evorra’s weekly wrap on all things #privacy #firstpartydata #technology and #marketing. Below are our top three picks for this week. >The Cookie Hangover: Why digital advertising measurement doesn’t need cookies & marketers need to move on - https://lnkd.in/g28wKM98 >Agency execs balance automation and strategy with new ad formats - https://lnkd.in/g4SVHwGN >Netflix predicts ad revenue will double next year - https://lnkd.in/g4B5FaQ8 Remember to follow #Evorra here on LinkedIn. What did you see this week in #dataprivacy and #marketing land which was interesting? #Cookies #3PD #BAndT #AIAdvertising #MediaBuying #DigiDay #Neflix #SVOD #AdExchanger