When you sell into an existing category, there are known GTM channels and expectations you can play into. Anish Dhar points out that category creation isn't just about messaging or product but you have to discover and define all those GTM patterns anew.
🚀 SCALE Founder Interview: Cortex! 🚀 We're excited to share our latest edition featuring Anish Dhar, CEO of Cortex! Cortex has built an Internal Developer Platform (IDP) that helps engineering teams manage thousands of microservices. With backing from Sequoia Capital, IVP, Y Combinator, and Scale Venture Partners, Anish and team has taken Cortex from zero customers and zero competitors, to a $470M valuation at Series C. In this edition, Anish shares invaluable insights on creating a market including: + Finding the right champion (SREs!) for enterprise sales + Converting technical validation into executive buy-in + Building without a blueprint While you might have already seen Cortex in TechCrunch, Forbes, and Entrepreneur Magazine, there's a lot more to learn from Anish! 👉 Read Cortex's full story here: https://lnkd.in/gCqhSDJC #DeveloperTools #EnterpriseStartup #CategoryCreation #YC #ProductStrategy #SCALE #VentureCapital #TechStartups #Engineering #StartupGrowth #SeriesC
Super insightful interview with Cortex 🙌
McKinsey | Co-founder @ SCALE
1moLove what Anish Dhar and the Cortex team are building! Thanks for sharing our post Eric Anderson (PS: We have another story featuring Cortex coming soon!)