Emily Neal 👩🏻‍💻’s Post

As EMARKETER stated in the article below, public sharing across platforms is declining 📉 However, on LinkedIn, it’s growing rapidly 📈 It’s key to consider this when running an employee advocacy program. Although social channels like X, TikTok and Instagram are great for visibility, it’s vital to prioritize professional social media platforms such as LinkedIn. Getting your employees to be active on LinkedIn over other platforms is important. Employees will be more inclined to share content on their professional networks than on their personal networks, and on LinkedIn, they can get in front of the relevant audience and build a professional brand. Especially when it comes to B2B, you should consider the platforms where your audience will be spending their time. That is where you will gain the most value from employee advocacy. To discover 4 key reasons why employee advocacy should be prioritized on LinkedIn, read the full article below. #LinkedIn #EmployeeAdvocacy #SocialMedia

As EMARKETER stated in the article below, public sharing across platforms is declining 📉 However, on LinkedIn, it’s growing rapidly 📈 It’s key to consider this when running an employee advocacy program. Although social channels like X, TikTok and Instagram are great for visibility, it’s vital to prioritize professional social media platforms such as LinkedIn. Getting your employees to be active on LinkedIn over other platforms is important. Employees will be more inclined to share content on their professional networks than on their personal networks, and on LinkedIn, they can get in front of the relevant audience and build a professional brand. Especially when it comes to B2B, you should consider the platforms where your audience will be spending their time. That is where you will gain the most value from employee advocacy. To discover 4 key reasons why employee advocacy should be prioritized on LinkedIn, read the full article below. #LinkedIn #EmployeeAdvocacy #SocialMedia

What social media platform should you priortize when it comes to employee advocacy? It's LinkedIn! When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your employees to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

What social media platform should you prioritise when it comes to employee advocacy? No brainer... It's LinkedIn When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your team to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

Employee advocacy thrives on active social media participation 🌟 But which platform should take centre stage? Linkedin, Instagram, TikTok or X 👀 TikTok, Instagram, and X offer great visibility if you already have an influence on them. However, these platforms are typically considered more personal. It's tempting to encourage sharing on these channels, but it's not something you can expect from your team. The focus should be on professional networks like LinkedIn. It's crucial to target your business network and consider your audience. LinkedIn is the go-to platform for most B2B consultants seeking products or services because that's where business conversations happen. As EMARKETER highlights, other social platforms can become toxic, whereas LinkedIn fosters a professional environment with higher engagement and meaningful discussions. Read the full article to discover the top 4 reasons why LinkedIn should be your priority for employee advocacy. #LinkedIn #EmployeeAdvocacy #SocialMedia

What social media platform should you priortize when it comes to employee advocacy? Thats easy… It's LinkedIn! When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your employees to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

Employee advocacy is when members of a workforce promote their company. This promotion can happen online or offline, but in 2024, the most common and effective way to do this is on social media. It’s like word-of-mouth for the digital age. When employees practice social media advocacy, that means they’re sharing company content on their personal social media accounts. This includes everything from blog articles, industry resources to new product launches. People trust people not brands. Employee advocacy takes time. 🚀🚀 Advocacy gives the organisation access to social channels that are not usually part of the brand social strategy.  #employerbranding #employeeadvocacy

Tip for employee advocacy program managers: Provide your employees with multiple variations of the same social media post. It’s much less time-consuming than it sounds! There are so many AI tools out there to help you write multiple captions with a different tone of voice each time. DSMN8 actually has a built-in AI functionality that’s pre-loaded with a prompt for creating great LinkedIn posts. If you want your employees to regularly share to LinkedIn, you have to provide them with the tools that make it easy for them to do so, allowing them to go about their days knowing their social presence is looked after 💪 Providing them with pre-written social media posts that suit their tone of voice is just one of the many ways to make this easy. The result is feedback like this 👇 A big thank you to everyone who has shared their thoughts about DSMN8 over on G2! #employeeadvocacy #employeeinfluencers #personalbranding

I’ve said it once, and I’ll say it again 🗣️ If you want your employees to post more on social media… You HAVE to make it easy for them to do so. This goes beyond having a clear social media policy and offering guidelines. If there’s one thing all of the most successful employee advocacy programs have in common, it’s a dedicated platform to manage and measure all of this activity. Choosing the right platform will: - Make it easy to find content - Allow you to provide employees with ready-to-share posts - Make it easy to build a habit of posting on social As highlighted by this G2 user 👇 A massive shout-out to every DSMN8 user who has taken the time to review us on G2. We genuinely love reading stuff like this! #employeeadvocacy #employeeinfluencers

Everyone has social media (well, almost everyone). Your company's employees have social media. You're seeing this on a social media platform. Employee advocacy statistics show 98% of employees use at least one social media platform for personal use, and 50% are already posting about the company. If you don't take advantage of this, you're missing out, BIG time. Employee advocacy on social media is a strategy that benefits everyone: your brand's reach is greater, your employees have content to showcase to their peers and build a reputation, and the leads you develop are more likely to convert. If you're already using a strategy, you can always improve it. If you're not, what are you waiting for? You can start by checking out these employee advocacy best practices: https://hubs.li/Q02hyKVd0 #EmployeeAdvocacy #BestPractices #LeadConversion #SocialMedia