Craig Smith’s Post

What social media platform should you priortize when it comes to employee advocacy? It's LinkedIn! When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your employees to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

What social media platform should you priortize when it comes to employee advocacy? Thats easy… It's LinkedIn! When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your employees to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

As EMARKETER stated in the article below, public sharing across platforms is declining 📉 However, on LinkedIn, it’s growing rapidly 📈 It’s key to consider this when running an employee advocacy program. Although social channels like X, TikTok and Instagram are great for visibility, it’s vital to prioritize professional social media platforms such as LinkedIn. Getting your employees to be active on LinkedIn over other platforms is important. Employees will be more inclined to share content on their professional networks than on their personal networks, and on LinkedIn, they can get in front of the relevant audience and build a professional brand. Especially when it comes to B2B, you should consider the platforms where your audience will be spending their time. That is where you will gain the most value from employee advocacy. To discover 4 key reasons why employee advocacy should be prioritized on LinkedIn, read the full article below. #LinkedIn #EmployeeAdvocacy #SocialMedia

As EMARKETER stated in the article below, public sharing across social media platforms is declining 📉 But on LinkedIn, it’s growing rapidly 📈 Keep this in mind when starting an employee advocacy program. Although social channels like X, TikTok and Instagram are great for visibility, prioritize the social media platform for professionals: LinkedIn. Employees will simply be more inclined to share work-related content with their professional networks over their personal networks. Don't expect them to share company content on their personal Instagram accounts 🤦🏻♀️ Besides, it's easier for your advocates to get in front of the right audience on LinkedIn. You'll gain the most value from employee advocacy if you focus your efforts here, especially for those in the B2B space. #LinkedIn #EmployeeAdvocacy #SocialMedia

As EMARKETER stated in the article below, public sharing across platforms is declining 📉 However, on LinkedIn, it’s growing rapidly 📈 It’s key to consider this when running an employee advocacy program. Although social channels like X, TikTok and Instagram are great for visibility, it’s vital to prioritize professional social media platforms such as LinkedIn. Getting your employees to be active on LinkedIn over other platforms is important. Employees will be more inclined to share content on their professional networks than on their personal networks, and on LinkedIn, they can get in front of the relevant audience and build a professional brand. Especially when it comes to B2B, you should consider the platforms where your audience will be spending their time. That is where you will gain the most value from employee advocacy. To discover 4 key reasons why employee advocacy should be prioritized on LinkedIn, read the full article below. #LinkedIn #EmployeeAdvocacy #SocialMedia

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Want to transform your social media efforts? Amplify the voices of your employees 📢 Employee advocacy expands your online presence in a more personal and effective way. This article by Stefanie Marrone delves into how you can harness the power of employee advocacy in your social media strategy. It touches on the importance of employee advocacy in today's business landscape and the best practices to follow. These include: 🔸 Educate and train your team 🔸 Make sharing easy 🔸 Foster a culture of advocacy 🔸 Encourage authenticity 🔸 Highlight success stories 🔸 Provide a content library Leveraging technologies can simplify the advocacy process and allow employees to easily share content and engage with their networks. Read the full article to discover the importance of employee advocacy and more best practices to follow, which will encourage your team to become advocates on social media. #EmployeeAdvocacy #SocialMedia #MarketingStrategy

Did you know: Your colleagues’ posts are more likely to generate engagement (8 times more likely) compared to the same posts shared through official company channels. Plus, leads generated via employee advocacy have been found to convert 7x more often, and all for around 1/5th to 1/10th of the cost of advertising on LinkedIn. Following the success of DSMN8’s free course, the team has launched a new YouTube series that tackles some of the big questions about employee advocacy. This one is a great place to start, as no matter your objectives with an advocacy program, your marketing team will benefit massively from the initiative. If, like me, you prefer to learn in a more concise way (instead of reading endless amounts of blog content), look no further. #EmployeeAdvocacy

Want to transform your social media efforts? Amplify the voices of your employees 📢 Employee advocacy expands your online presence in a more personal and effective way. This article by Stefanie Marrone delves into how you can harness the power of employee advocacy in your social media strategy. It touches on the importance of employee advocacy in today's business landscape and the best practices to follow. These include: 🔸 Educate and train your team 🔸 Make sharing easy 🔸 Foster a culture of advocacy 🔸 Encourage authenticity 🔸 Highlight success stories 🔸 Provide a content library Leveraging technologies can simplify the advocacy process and allow employees to easily share content and engage with their networks. Read the full article to discover the importance of employee advocacy and more best practices to follow, which will encourage your team to become advocates on social media. #EmployeeAdvocacy #Employee #Advocate