Emily Ward’s Post

On a winning streak ⚡️     We’re over the moon to learn that our Fresh, Fearless & Fabulous campaign for Eldon Square has been shortlisted for not one but FOUR categories at The Northern Digital Awards: Best Digital Marketing Campaign Retail, Best Digital Marketing Campaign - Fashion, Best Digital Marketing Campaign - B2C & Best Integrated Campaign!   Our team pulled out all the stops for the Fashion & Beauty Campaign at Eldon Square in April, with 3x speakers and an extraordinary influencer brunch, complete with jam-packed goody bags and exclusive access to the masterclasses. This led to a Newcastle Influencer takeover on Instagram, with 183 vibrant stories and 28 eye-catching posts dominating the feed. But it doesn’t stop there… we also got 14 pieces of press coverage, reaching an impressive 3.3 million people.   Meanwhile, our social team ideated, executed and delivered 22 engaging pieces of content across social media platforms, achieving over 76.2k total organic engagements, alongside paid media reaching over 159k accounts. And, our studio team were head down in designing the concept, with a huge roll of digital and print assets, taking creativity to the next level!   This multi-channel media approach meant that Eldon Square had an impressive brand presence across every channel and touchpoint for the entire campaign period 🙌   This fashion and beauty campaign hit all the right notes with students, locals, and families, with a campaign packed creativity. To see it recognised by Don't Panic Events for the #NorthernDigitalAwards is an incredible shout-out to the whole team. #MarketingAgency #MarketingCampaign #Awards

Alpine Property Management in Kansas City unveils cutting-edge marketing strategies to elevate your rental property's profile in this essential YouTube short. Learn how to craft compelling listings that highlight your property’s best features, utilizing professional photography and engaging descriptions to captivate potential tenants. Discover the power of social media and online advertising to reach a wider audience and fill vacancies faster. We'll guide you through optimizing your online presence on rental platforms and your own website for maximum impact. Understand the importance of targeting the right demographic and tailoring your marketing efforts to meet their specific needs and desires. By adopting these innovative marketing strategies, you can increase visibility, attract quality tenants, and achieve rental success. Tune in now for expert insights that will transform your approach to marketing your rental property. #DigitalMarketing #RentalProperties #PropertyManagementTips

Earlier in the year I wrote down some thoughts for NewDigitalAge. Anyone who’s worked with me closely knows how highly I value brand safety and ad fraud. In (admittedly) a relatively short career in media, I’ve seen the good the bad and the ugly when it comes to advertising. Whether that's poor data protection, a lack of signposting paid partnerships or running below the fold adverts seen by nobody. I can understand why it can happen, I know that pressures for efficiency often surpass hygiene standards. If we look ahead, I fear that pressure is only going to increase, as changes with consent mode & the depreciation of 3rd party cookies by Google set in, there is no doubt that they will impact targeting, tracking & attribution. With these challenges, I fear brand safety and ad fraud KPIs will fall further down the priority list. Since joining 26, one of the highlights of my time here has been launching Holiday Best as the UK’s latest travel operator. We work closely with them & a selection of news brands, DSPs and directly integrated media owners to deliver their message to the nation. We’ve achieved a strong (and safe) balance of media partners and influencers, a selection we vet frequently. Achieving an average MRC viewability of over 80% across skins, preroll, native & programmatic. Not only have we held these standards at the heart of our planning, we've also delivered results. Our most recent campaign delivered a 12.5% uplift in absolute brand lift, drove over 25,000 sessions on site and we surpassed our target for bookings by 40%. In short, I think clever & conciencious media planning works. Do I think it will get harder? Yes.. but is it worthwhile? The results speak for themselves. John Milburn Hugh-Peter Ward Kyle Johnson Alex Blaikley Alexandra Wright

Alpine Property Management in Kansas City unveils cutting-edge marketing strategies to elevate your rental property's profile in this essential YouTube short. Learn how to craft compelling listings that highlight your property’s best features, utilizing professional photography and engaging descriptions to captivate potential tenants. Discover the power of social media and online advertising to reach a wider audience and fill vacancies faster. We'll guide you through optimizing your online presence on rental platforms and your own website for maximum impact. Understand the importance of targeting the right demographic and tailoring your marketing efforts to meet their specific needs and desires. By adopting these innovative marketing strategies, you can increase visibility, attract quality tenants, and achieve rental success. Tune in now for expert insights that will transform your approach to marketing your rental property. #DigitalMarketing #RentalProperties #PropertyManagementTips

Discover the Power of Local Touch in Advertising! 📍 Hyper-local billboards allow your brand to weave into the community fabric, targeting neighborhoods and landmarks with tailored messages that resonate and engage. This cost-effective strategy not only enhances brand trust but also drives conversion rates. Ready to boost your local visibility? Let's start making deeper community connections today! 🚀 #LocalAdvertising #BrandVisibility #HyperLocal #CommunityEngagement #DriveConversions

Most people think traditional advertising is the only way to market a local business. But this retailer broke the mold and found astounding success. Meet Sarah, the owner of a local boutique that was once just another name on the high street. Faced with fierce competition and dwindling foot traffic, Sarah knew she needed to take drastic action. But instead of pouring money into traditional advertising, she opted for an unconventional approach: leveraging local search rankings and community engagement. Sarah started by optimizing her Google My Business profile, ensuring her store showed up in local searches. She then collaborated with local influencers who shared her boutique’s story and unique fashion pieces on social media. To top it off, she hosted live shopping events online, creating a buzz and drawing in customers from all over the city. The results were nothing short of remarkable. Within six months, Sarah's boutique saw a 300% increase in foot traffic and a 200% boost in online sales. Her story is a testament to the power of thinking outside the box and utilizing digital tools to enhance local visibility. If Sarah can do it, so can you! Ready to transform your business? Contact us today for a free consultation on how to improve your local search rankings and attract more customers.

Most people think traditional advertising is the only way to market a local business. But this retailer broke the mold and found astounding success. Meet Sarah, the owner of a local boutique that was once just another name on the high street. Faced with fierce competition and dwindling foot traffic, Sarah knew she needed to take drastic action. But instead of pouring money into traditional advertising, she opted for an unconventional approach: leveraging local search rankings and community engagement. Sarah started by optimizing her Google My Business profile, ensuring her store showed up in local searches. She then collaborated with local influencers who shared her boutique’s story and unique fashion pieces on social media. To top it off, she hosted live shopping events online, creating a buzz and drawing in customers from all over the city. The results were nothing short of remarkable. Within six months, Sarah's boutique saw a 300% increase in foot traffic and a 200% boost in online sales. Her story is a testament to the power of thinking outside the box and utilizing digital tools to enhance local visibility. If Sarah can do it, so can you! Ready to transform your business? Contact us today for a free consultation on how to improve your local search rankings and attract more customers.

What works better billboards or digital marketing? Billboards and digital marketing both have their strengths and weaknesses. Billboards are in the real world and have a solid material attraction to them. We all love a good distraction while driving right? They reach a large audience and can serve as a staple on peoples commute. They lack transparency in reporting and targeting capabilities. There is one message and it is for everyone that passes by. Digital marketing needs to be specific to people's interests so it demands a certain understanding to be successful. It can reach a large targeted audience with the ability for the messaging to be highly tailored. You can also capture people at all phases of their consumer journey with intent to help walk them towards doing business with you. Both ad platforms are tools in advertising but it takes understanding what you are looking to achieve and who you are looking to reach to guide you towards the best choice. Would your ad go further on a picture of a billboard online or on an actual billboard on your daily commute?

Most people think traditional advertising is the only way to market a local business. But this retailer broke the mold and found astounding success. Meet Sarah, the owner of a local boutique that was once just another name on the high street. Faced with fierce competition and dwindling foot traffic, Sarah knew she needed to take drastic action. But instead of pouring money into traditional advertising, she opted for an unconventional approach: leveraging local search rankings and community engagement. Sarah started by optimizing her Google My Business profile, ensuring her store showed up in local searches. She then collaborated with local influencers who shared her boutique’s story and unique fashion pieces on social media. To top it off, she hosted live shopping events online, creating a buzz and drawing in customers from all over the city. The results were nothing short of remarkable. Within six months, Sarah's boutique saw a 300% increase in foot traffic and a 200% boost in online sales. Her story is a testament to the power of thinking outside the box and utilizing digital tools to enhance local visibility. If Sarah can do it, so can you! Ready to transform your business? Contact us today for a free consultation on how to improve your local search rankings and attract more customers.

GOING BEYOND DIGITAL When one medium becomes saturated, agile brands look to build #intergenerational appeal by returning to offline advertising—#billboards, #wildposting, #taxis, and more. As indie and celebrity-backed beauty brands flood online spaces, a real-world presence becomes a refreshing differentiator. But offline advertising brings new challenges. Street-level ads offer a way to cut through the noise, meeting people where they are and evoking emotion in just a moment. Success requires precise location targeting and clear messaging that resonates with passers-by. Unlike digital ads, where metrics are easily tracked, out-of-home campaigns require brands to embrace ambiguity and focus on awareness rather than conversion. Offline, brands have only a brief window to make an impression. Simplicity and emotional resonance are key. Being too clever risks confusing potential customers. Since many will be encountering the brand for the first time, it’s crucial to create a clear, emotional connection without relying on niche references or insider language. #offlineadvertising #beautyindustry #marketingcampaigs #marketing #offline