Derek Reid’s Post

Most people think traditional advertising is the only way to market a local business. But this retailer broke the mold and found astounding success. Meet Sarah, the owner of a local boutique that was once just another name on the high street. Faced with fierce competition and dwindling foot traffic, Sarah knew she needed to take drastic action. But instead of pouring money into traditional advertising, she opted for an unconventional approach: leveraging local search rankings and community engagement. Sarah started by optimizing her Google My Business profile, ensuring her store showed up in local searches. She then collaborated with local influencers who shared her boutique’s story and unique fashion pieces on social media. To top it off, she hosted live shopping events online, creating a buzz and drawing in customers from all over the city. The results were nothing short of remarkable. Within six months, Sarah's boutique saw a 300% increase in foot traffic and a 200% boost in online sales. Her story is a testament to the power of thinking outside the box and utilizing digital tools to enhance local visibility. If Sarah can do it, so can you! Ready to transform your business? Contact us today for a free consultation on how to improve your local search rankings and attract more customers.

Most people think traditional advertising is the only way to market a local business. But this retailer broke the mold and found astounding success. Meet Sarah, the owner of a local boutique that was once just another name on the high street. Faced with fierce competition and dwindling foot traffic, Sarah knew she needed to take drastic action. But instead of pouring money into traditional advertising, she opted for an unconventional approach: leveraging local search rankings and community engagement. Sarah started by optimizing her Google My Business profile, ensuring her store showed up in local searches. She then collaborated with local influencers who shared her boutique’s story and unique fashion pieces on social media. To top it off, she hosted live shopping events online, creating a buzz and drawing in customers from all over the city. The results were nothing short of remarkable. Within six months, Sarah's boutique saw a 300% increase in foot traffic and a 200% boost in online sales. Her story is a testament to the power of thinking outside the box and utilizing digital tools to enhance local visibility. If Sarah can do it, so can you! Ready to transform your business? Contact us today for a free consultation on how to improve your local search rankings and attract more customers.

𝟴𝟬% of Business owners are confused about these two 👇 👇 𝗕𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱𝘀 Vs 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: What Attracts People More? Let's make you the part of the 20% business owners. Effective marketing techniques differentiate your company from competitors, ensuring that you achieve your long-term success goals even with a superior product or service. Thus, employing suitable marketing strategies is vital for achieving long-term goals. 🎯 Digital and Out-of-Home (OOH) marketing are two distinct approaches, with outdoor advertising targeting public spaces to showcase products or services. While, digital marketing leverages unique online strategies to enhance brand visibility globally. Online users adeptly avoid pop-up ads and banners, they often notice billboards, which can swiftly determine a brand's relevance. Digital marketing is continually evolving, with many making purchases based on online content. Although digital marketing is cost-effective compared to outdoor advertising, the latter reaches a broader audience, albeit requiring internet access for digital ads. Therefore, both methods have their merits, contingent on budget, target audience, and business type. By the way, I am offering free consultations to business owners looking to expand their business digitally. Comment below for a free consultation. 💬 #billboard #onlinemarketing #business #offlinemarketing #digitalmarketing #minervainfotech

Did you know that Rent. proprietary first-party data is the secret ingredient to turn likes into leases? It enables Rent. to hypertarget actively-searching renters as they scroll through social media. Let’s chat about how Rent. first-party data audience targeting works. Trust me, you will never think about paid social strategy the same! #multifamilymarketing #apartmentmarketing #budgetseason

Did you know that Rent. proprietary first-party data is the secret ingredient to turn likes into leases? It enables Rent. to hypertarget actively-searching renters as they scroll through social media. Let’s chat about how Rent. first-party data audience targeting works. Trust me, you will never think about paid social strategy the same! #multifamilymarketing #apartmentmarketing #budgetseason

The success of an awareness campaign is not just about duration, but also about the quality of the ads, the precision of the targeting, and the consistency of the message. So plan your campaign wisely, leveraging the powerful tools offered by platforms like Meta and Google. #DigitalAdvertising #BrandAwareness #Meta #Google

As I read about Kenvue’s efforts to optimize its marketing strategies and media investments, one thing is clear: strategic data-driven decision-making is the key to unlocking sustainable growth. Marketing Mix Modeling (MMM) is a game-changer for companies like Kenvue looking to maximize their advertising budgets while ensuring every dollar drives measurable impact. By analyzing historical data, MMM helps identify what’s truly working across media channels—be it social, influencers, traditional advertising, or healthcare professional outreach. With insights like these, brands can pinpoint the tactics that deliver the highest return on investment (ROI) and reallocate budgets to amplify what works. Imagine knowing exactly how much of Kenvue’s impressive $1.62 billion ad spend is driving brand equity versus sales, and where those dollars could be stretched further. With marketing channels constantly evolving and consumer habits shifting rapidly, it’s more important than ever to have a robust model that guides decisions with clarity and confidence. Whether you’re doubling down on your Retail Media strategy, or entering new markets, MMM ensures your strategy is both innovative and profitable. If you’re exploring how to bring more precision to your marketing investments, let’s connect. I’d love to share how in4mation insights is helping leading companies turn their data into action. https://lnkd.in/eRqzH59X  #MMM #AdSpend #MarketingStrategy MediaPost

Building and maintaining credibility in your marketing campaigns is crucial for attracting customers, fostering loyalty, and differentiating from competitors. But the way that credibility is achieved is going to shift significantly in the cookie-less world. In this piece for NewDigitalAge, Lizzie Tearle explores why having a human approach to media planning and targeting is more important than ever! Read the full article here: https://lnkd.in/e4AZJQkP #BrandTrust #Media #MediaPlanning #DigitalMedia #CookielessWorld

Enhance brand awareness among your audience with advertising services from Andrew Exler Marketing. From social media to display ads, and so much more, our team works to understand your business and audience to find the perfect advertising methods. Interested in Google Ads? We’ll oversee your Google Ad campaigns, monitor your budget, and continuously track progress to ensure you’re ads are performing at their absolute best. Click below to find out how you can reach your audience where they’re at with Andrew Exler Marketing. ⬇️

I attended the Association of National Advertisers, and here’s what I picked up from some of the biggest brands: Ford Motor Company with Jennifer Brace: You can't predict the future, but you can build scenarios to anticipate what’s coming. This helps keep your business on track and ahead of the competition. HARTBEAT X Venus: If you want to inject some humor into your marketing but think your brand is too ‘serious,’ spend a day in the shoes of someone who uses your product. You’re bound to find something funny! JBL Professional with Katie A. Raymond: Check out what your consumers are into before deciding who to collaborate with and LET your creators advertise your product in their way! Do you remember the Doja Cat collab and how unique and successful that was!? Creative freedom (with some guidelines) is the way! Domino's with Christopher "CTM" Thomas-Moore: They pride themselves on innovation and staying ahead with clever marketing and CX experiences. Did you know you can order from your car or by sending a pizza emoji through text? 80% of their business is digital, so prioritizing the digital experience is a must. MANSCAPED: I’ve always been inspired by Manscaped’s marketing team, but their recent ‘boys’ campaign takes the cake. You can push the envelope as long as it aligns with your brand’s core—emotional, data-driven, sales-focused, etc. “You need to be funny because the world is too complex.” - Marcelo Kertesz . El Pollo Loco, Inc. with Gabe Alonso: Still on the fence about influencers? Their sales mix jumped from 1.8% to 8.5% using influencers. Jason Goldberg (aka SERIOUSLY SMART STATISTICS GUY): He mentioned a 3.5% growth projection for retailers in 2024, but half of it is just Walmart, Temu, Shein, and Amazon. Interesting, right? Also, a stat I loved: Fast movers fail 47% of the time, while fast followers only have an 8% failure rate. So, hop on the bandwagon, but be quick! Fabletics - Tiffany Menendez: “Trends are your friend, don’t be afraid of them.” National Geographic - Tulani André: Emphasized the importance of engaging with your community in comments. Hello, that’s what we’ve been saying at BrandBastion! Molson Coors Beverage Company / COORS - Anna Johnson: Even though they sell products you can only buy in stores, they still spend a huge chunk of their marketing budget on digital. “65% of their media investment is in digital channels.” Babylist with Elizabeth Primm: They know how to take care of their customers and show that in-person isn’t dead. They built a massive “try before you buy” space in LA—genius!