Kyle Johnson

What standard do you expect from an new employee with 4 years PPC experience? I’ve started recruiting and the role is a senior position. Obviously, more years worked doesn’t always mean better knowledge. However, everyone we’ve spoken to with 4+ years experience seems to have a pretty poor level of standard. These have been people from agency backgrounds. I’m not sure if I’m setting my expectations too high. I’m finding people don’t understand how budget changes work, how smart bidding works and what to do / investigate when performance changes. I was wondering what your experience is with hiring senior roles and if this is similar to what you see? #ppc #seo #digitalmarketing #marketing #socialmediamarketing #googleads #digitalmarketingagency #socialmedia #webdesign #onlinemarketing #sem #smm #smo #payperclick #searchengineoptimization #google #contentmarketing #branding #business #advertising #emailmarketing #googleadwords #webdevelopment #adwords #facebookads #seoservices #websitedevelopment #searchenginemarketing #website #ecommerce

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"Optimised website using SEO best practices" ❌ If this sentence is in your CV in needs to be REMOVED Clients want detail They want to understand how you think What strategies you've used Why you've used them Did it work? If not, what did you do to fix it? Using a vague sentence to try and cover 4 years of work at a company is not going to land you an interview Especially in the current job market Talk facts & figures ✅ On the lookout? Drop me a message for new roles 🤝

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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Here's how we transformed a client's PPC account from wasted spend to £180,000 in qualified leads in just 60 days... When this healthcare provider came to us, they were facing a common challenge - investing thousands in PPC only to attract unqualified leads. Most inquiries were from people seeking NHS services rather than private care. Here's the exact strategy we used to turn it around: 1️⃣ Protecting the Budget: On Google, every click costs. Our client’s biggest hurdle was price—most inquiries were looking for NHS not private, so we addressed pricing upfront in the ad copy. 2️⃣ Landing Page Overhaul: We ditched the homepage and created targeted landing pages for each treatment. This personalised approach not only improved user experience but significantly reduced unqualified leads. 3️⃣ Strategic Optimisations: We implemented rigorous search term analysis, eliminating keywords that weren't driving purchase intent, whilst removing any 'free' or 'nhs' terms. This fine-tuning proved crucial for targeting serious prospects. Key Lesson? 📈 Generating leads on Google isn't about maximising clicks - it's about attracting the right prospects with precise targeting and clear messaging.

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So, you’re running a Feed Only Pmax campaign on Google Ads and you’re like “Yeah I’m tapping into Google Shopping without the other crappy Google media 💥” Think again! Do yourself a favour and have a look at your placements report in the Report Editor (remember one of the first reports Pmax allowed you to do a few years ago?). This screenshot is from a client of mine running Pmax Feed Only. Admittedly other accounts aren’t this bad, but you better check your account to find out. 👀 #googleads #ppc #pmax #visiblity #transparency #google #digitalmarketing

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SEO and PPC are a match made in heaven 🤝👼 So much so that you can effectively explain how both work in the marketing funnel at the same time... 🤯 Don't believe me? Check out my most recent YouTube video where I do just that 😉 📈 Click the link in my headline for it 📈 This is my first like "whiteboard" sesh and I think I will make more like this... Let me know if you like it 👇 #digitalmarketing #seo #ppc #marketing #youtube

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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Hello LinkedIn 👋🏽 I have connected with so many people since Brighton last week Just wanted to come on here and say hi 👋🏽 I’m Ray, I am an organic growth consultant (basically I help you grow on Google, TikTok, Instagram etc) I could speak about SEO and social all day so please DM me if you ever want to chat! And I have a dog called Leo 🐶 If you see this, say hello in the comments and tell me what you do! #seo #digitalmarketing #tiktok

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First impressions count, especially in PPC. Ensure your ads are captivating and make a strong impact from the get-go. We specialise in crafting ads that not only grab attention but also convert. Ready to refine your digital handshake? Follow us for expert tips or get in touch to see how we can boost your PPC strategy! #digitalmarketing #marketinglife #digitalstrategy #SEO #belmoredigital #marketing #ppc

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💥 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 💥 I'm looking to send some of the team on a PPC and Paid Social 'Crash Course'. I am NOT looking for the team to become paid digital experts by the end of the course. I'm looking for a course or workshop that will give them a good understanding of both disciplines so they are more confident talking about them with clients and can work more effectively with our partners who we use for these specialisms. 👉 It can be one course. 👉 It can be two courses. 👉 It can be online. 👉 It can be IRL. 👉 It can be free. 👉 It can be paid for. Just looking for something that will help them feel more confident and expand their knowledge. 𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗮𝗻𝗴' 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ✌️ #recommendations #paiddigital #ppc #paidsocial #digitaltraining

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I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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I've got a fantastic offer running currently on my highly rated book 'How to Write an Effective Marketing Plan'. For a short time only, you can purchase this title on e-book for just £4.99, which is a huge saving of 45%. For any SME, this must have book provides you with a practical and easy to follow guide of how to create and implement an effective marketing plan. So if you need some professional advice to get you started, or get your marketing back on track, then this is a must read. Go to: https://buff.ly/35NBYkI #marketingbook #marketingstrategist #lindsaywoodwardmarketing

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Doing Google ads but not getting any conversions? Maybe it's just that your landing pages are a bit rubbish...... Where you send your traffic on your website is very important when it comes to making conversions so tailoring the landing page experience towards achieving that goal can be the difference maker and take you from getting poor returns to jetting off to Dubai for every holiday with your brand new Turkey teeth. Because that's the goal isn't it? Well maybe not for everyone, but the point stands that a great landing page will normally generate far more sales and enquiries and get you a far better return on your adspend! Let me know if you have any questions #PPC #GoogleAds #BreakoutMedia

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Cheeky job Friday!!! 1📌 PPC Manager for an independent, specialised performance agency based in South East Wales. This person can either work from their offices or fully remotely from the UK. ✅ They will run and develop a small team of Paid search specialists ✅ Work with the Head of Client services to ensure that the team is delivering on agreed strategies. ✅ Design and implement solid processes to ensure efficiency and growth of the department. 💰 40-50k South East Wales or fully remote from the UK. 2.📌 Content Director for South London based luxury gifting group. This person will be number two to the Marketing Director for a gifting group that is enjoying solid growth at the moment. ✅ Will have a solid grounding of content focused SEO - or in the very least, the important link between content and organic search. ✅ In relation to the above, this person will know which tools to use in order to measure the overall SEO 'success' of a content strategy. ✅ Ideally ave played a key role in the production of content such as social media and CRM/email. 💰 50-65k plus perks South London offices 3 x a week. 3.📌 Head of Marketing for one of the most recognised, eCommerce focused SEO agencies in the industry. ✅ Own the full marketing strategy for the agency - from performance channels to social media, branding, events and more! 4.📌 Fully remote Senior Digital PR Manager/Head of, to take on, run and help to grow a brand new Digital PR department for an established SEO and creative content agency. ✅ Reporting to the founders, you'll help to set and implement solid processes to grow the department. ✅ Will be prepared to get stuck into owning Digital PR end-to-end from the offset whilst things grow. ✅ Heavily support the new business process to grow things. 50-55k plus bonuses. Work from wherever you like in the UK. 5.📌 Head of Business Development/Growth Director for one of the most recognised UK SEO agencies in the industry. ✅ Report directly to the CEO and spearhead a solid Growth strategy in order to to grow the client base and revenue ✅ Manage a solid Business Development Manager 80-90k plus commission and annual bonus. London offices 2 x a week. 6.📌 Affiliate Manager for a specialised, luxury eCommerce agency in London. ✅ Support head of department by looking after two execs and supporting overall affiliate/partnership strategy for a range of incredible brands in the luxury fashion space. ✅ Ensure clients' programmes are set up for success through ongoing recruitment and optimisations, sharing the performance of new activations, alongside identifying opportunities for improvement. ✅ Building profitable affiliate strategies that drive value to our clients in line with their marketing calendar. Up to 39k plus bonuses. London offices 2 x a week

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I’m over the moon right now! After countless hours of work, it’s finally happening: a PPC event in Scotland, for senior PPC professionals - SEM Stories & More! Every time I’ve wanted to attend a PPC event I can only find them in London, Brighton, Manchester or Leeds. And honestly, I thought—why not here? Why not Scotland? So, I decided to do something about it. I’ve put together a FREE event in Edinburgh that’s all about: ✅ No-Nonsense Networking: A space to build real connections with senior PPC leaders in a relaxed, collaborative setting. ✅ Practical Insights: We have 5 brilliant speakers from top businesses in the UK! (More on this to be released soon) ✅ Fresh Ideas: Walk away with strategies you can test on your PPC accounts the very next day. We’re keeping it intimate - just 25 spots - so there’s enough time to connect, share, and learn. 7 spots are already reserved, so spaces are filling up fast. I’m so excited to bring this community together and start building what Scotland has been missing: a thriving PPC hub for learning, growth, and genuine connections. 📍 Edinburgh, Hanover Tap 📅 11 Feb 2025 Save the date! 💡 If this sounds like something for you, let me know I’ll save you a spot! Let’s make this the start of something special for PPC professionals in Scotland! ♻️ Help us spread the word by re-sharing so we can get more like-minded people to come together or tag someone you know will benefit! The goal is one, unite the PPC community! #ppc #scotland #googleads

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This review means so much for so many reasons! Firstly, it cements the many reasons why SEO & PPC advertising are so crucial for your business. It's not just an added extra. It's essential. Businesses can no longer rely on just word of mouth ( although very important) to compete in 2024. Secondly, and for us personally, the reason why we love what we do is the emphasis on the customer experience with JM. I've said it before and I'll say it again. We will not be beaten on customer experience. It's the lifeblood of our business. Our commitment to our clients will never change and only improve as we strive for progress every day. We've amassed 160 5⭐️ reviews on Google, and for a small, independent digital marketing business, it can't be understated on how hard we have worked for each and every one of those. The amazing news is.....We want 1,000 of those. In fact, call it 2,000! 📈 Results and customer experience will ALWAYS be our "thing" here at JM. Thank you to Nick and his team for their kind words. It really does mean the world to us. https://lnkd.in/d_f3Mwh [email protected] 01843 491229 #johnstonmarketing #digitalmarketing #seo #ppc

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PPC results that remind me why I LOVE this industry 🥹 We've been on a journey with this client, but the team found the secret ingredients in September & October and we're flying now. The client works in the healthcare industry, doing wonderful things on behalf of the NHS. They had a substandard agency before us that wouldn't communicate or optimise. It was poor, but then they found us and we've turned it around. A combination of these brilliant PPC basics is driving results: - Highly relevant, tightly themed adgroups (yes, some SKAGs) - Launching PMax on to supplement search - Improving the mobile UX (performance was declining specifically on mobiles) - Constant analysis and optimisation by Matthew Basterfield & Emily Honey Put a fork in me, I'm done, it's beautiful, happy Friday all 🫠 🫠 🫠 #ppc #googleads #searchmarketing

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