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With this, a decade-long debate is finally settled. Read the study below by Navah Hopkins and Optmyzr on Ad Strength & Creative: Data & Learnings from 1M+ Ads.

You’ve put in the work, which feels like the perfect Google Ads campaign. The keywords are tight, the ad copy shines, and the visuals are eye-catching. Everything looks perfect. But as you glance at the dashboard, reality hits!! your CTR is lower than expected, the conversion rate is disappointing, and your ROAS (Return on Ad Spend) isn’t making you smile. Now, uncertainty creeps in. You’re left wondering, What do I do next? But this is where the real challenge begins. It’s time to dive deep into the data and uncover what it’s trying to tell you. #googleadtips #googlead #improveadsnumbers #adgame

🚨 Breaking News: Google Auction Insights to Disappear from Data Sources 🚨 Starting September 23, 2024, your #Looker Studio will lose access to crucial Google Auction Insights metrics if you use the native Google ads connector. This means you'll be flying blind when it comes to tracking key performance indicators like impression share, top of page rate, and more. Don't let this disrupt your analytics. Adverity offers a solution to keep your data flowing. But time is of the essence. To ensure a smooth transition, as a top Adverity partner,at Labelium we're prioritizing top clients for migration. If you're heavily reliant on Google Auction Insights metrics, reach out to me and the Labelium team. Let's avoid a data disaster together. #dataanalytics #adtech #auctioninsights #adverity #paidsearch #digitalmarketing #auctioninsights

Always use experiments in #googleads to decide wich stratejy, ad copies, landing pages, headlines or descriptions are better. Make a decision according to your goals with experiments in long period (at least 30 days). Set it`s traffic split to 50% to get accurate & reliable results. You are not an #googleads_expert if you don`t use experiments. #ppc #google_ads

🚨 Google Testing New Ad Label Format in Search Results! 🚨 Google is experimenting with making ads stand out more in search results. The new format features a taller gray background for ads, along with labels like “Sponsored” and subtitles such as “Promoted products” or “Promoted results.” What Could This Mean for Advertisers? 📊 Potential changes in Click-Through Rates: as ads become more visible, this may affect CTRs and conversions. 🔄 Shift in User Behavior: Users may start interacting with ads differently as Google adjusts the balance between ad visibility and the overall search experience. 💡 Transparency and Clarity: with clear labels like “All results,” Google is enhancing transparency, making it easier for users to differentiate between organic results and ads. While this is still in the testing phase, it’s important for advertisers to keep an eye on these changes 👀 The screenshot of the new format was shared by Gagan Ghotra on X 🙌 #GoogleAds #SearchMarketing #PPC #DigitalMarketing #AdVisibility #UserExperience #CampaignOptimization

It's often the reason for your lower Quality Score (and often a big source of frustration..) 👉 a '𝗕𝗲𝗹𝗼𝘄 𝗔𝘃𝗲𝗿𝗮𝗴𝗲' 𝗘𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗖𝗧𝗥 It's the most difficult part to improve your Quality score.. Although it's hard, here some tips 👇 1️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: • Use highly relevant and long-tail keywords. • Add negative keywords to avoid irrelevant traffic.    2️⃣ 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗔𝗱 𝗖𝗼𝗽𝘆: • Use keyword insertion • Use clear communication • Use a strong call to action Continuously test your ad copy. Appealing ads > High CTR > higher expected CTR 3️⃣ 𝗔𝗱 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀: Use all relevant assets. Apply the same Ad copy best practices 4️⃣  𝗔𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴: Target peak activity times for your audience. (if relevant: bid adjustments for devices and locations..) 5️⃣  𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝘁𝗲𝗻𝘁: Really understand the intent behind the searches of your audience. Does your ad copy address there specific needs? 6️⃣  𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Consider local relevance. Some locations perform less than others. This is often also reflected in CPA or ROAS. 𝗕𝗼𝗻𝘂𝘀 𝘁𝗶𝗽 💡 Use the Headline and Descriptions assets Personally, my favorite way to test new ad copy The solution to a higher CTR can be a combination of things. Experiment with all of them to see what works. ---- Questions? Let me know! 👉 Denie Geertzen #google #googleads

Turning Ad Groups with Zero Impressions into Winners. [3 Easy Steps] Ad groups will automatically pause if they do not have impressions and are 13 months old or older. https://lnkd.in/dDkC6sNK Take control before this happens with 3 easy steps. 1. Ad Strength to Good or Excellent 2. Low Search Volume due to Match Type, create a new ad group and put the phrase or exact match keywords in as broad match. 3. Create a new campaign with it's own budget to allow these ad groups the $s to drive impressions, clicks and conversions. Free 30 Minute Audit: https://lnkd.in/g_GiVbK7 Follow CLICKPlacement on... Official Site: https://lnkd.in/gtbzkJzT LinkedIn: https://lnkd.in/gziAMj-c Facebook: https://lnkd.in/g-m5JmY2 YouTube: https://lnkd.in/gqBcGZ-M Connect with Todd on… LinkedIn: https://lnkd.in/giJ8NmkB TikTok: https://lnkd.in/g9VXzQ3F Instagram: https://lnkd.in/ga4qKEGu #googleads #adwords #googleadwords #ppc #paidsearch #searchmarketing #payperclick

Shorter video enhancement Felix Mayo found this new future in the video enhancement called shorter video. With this feature, Google selects key moments in your video and creates shorter versions. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

𝐒𝐞𝐚𝐫𝐜𝐡 𝐋𝐨𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 Share Got You Down? Hey, fellow #GoogleAds users! Observing a drop in your 𝐒𝐞𝐚𝐫𝐜𝐡 𝐋𝐨𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞 (𝐫𝐚𝐧𝐤)? ➡ Don't worry, we've all been there. Here's a quick breakdown and some tips to get those impressions back up! 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐞𝐚𝐫𝐜𝐡 𝐋𝐨𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞 (𝐫𝐚𝐧𝐤)? ➡ It shows how often your ads DIDN'T appear due to Ad Rank. A high percentage means you're missing out on potential customers! 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐋𝐨𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞 (𝐫𝐚𝐧𝐤): 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐁𝐢𝐝𝐬: Sometimes, a little extra budget can go a long way. 𝐑𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Making sure our keywords are super relevant to our Audience's Search Terms. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐀𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 ✨: Craft compelling ad copy that stands out and gets clicks. 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐚𝐫𝐞 𝐘𝐨𝐮𝐫 𝐅𝐫𝐢𝐞𝐧𝐝: Block irrelevant searches that waste impressions. Let me know in the comments if you have any other Search Lost Impression Share Experience.! #googleads #ppc #searchlostimpressionshare #marketingtips #alwaysoptimizing