Optmyzr

Frederick Vallaeys’ Hero Conf keynote was packed with AI insights, but my biggest a-ha moment? Realizing you can use multiple GPTs in a single conversation! 🤯 I had no idea this was possible, and I'd been keeping all my GPTs siloed off from each other, either using one at a time, or maybe copy - pasting ideas to share across. But it turns out, it's pretty simple to get all of them to work for you at once. Just use a simple "@" to call in the GPT you need and bring it into the conversation. Shoutout to everyone who shares tips like these—small ideas can make a huge impact. 

💫 What is confidential computing? How does it work? Why should advertisers care? As I mentioned yesterday, confidential computing is the technology that powers confidential matching in Google Ads. To help explain what these technologies are and why they matter to advertisers, I want to highlight a couple of helpful resources from the community that I encourage you to read: ▶️ Frederick Vallaeys from Optmyzr: https://lnkd.in/gFrkj3EG ▶️ Simon Poulton from Tinuiti: https://lnkd.in/gfH_93th If you have other resources on confidential matching and confidential computing you want to share, please post them in the comments! And as always, let me know if you have any questions. #googleads #confidentialcomputing  #dataprivacy

We’re halfway through Q4, which means the year's peak shopping season is right around the corner. To help you maximize the return from every dollar of your ad spend, here are three high-impact tips you can apply today. 1. Tap into your Remarketing goldmine. Your campaigns have been gathering valuable data on interested shoppers—now’s the time to use it! Build remarketing lists for those who showed interest but haven’t yet converted, and roll out exclusive offers to push these warm leads over the finish line. 2. Adapt bidding in real-time for peak performance. With demand about to spike on Black Friday and Cyber Monday, make sure you’re monitoring performance metrics closely. Adjust bids in real-time based on current data, especially during high-traffic hours, to capture those prime conversions when they’re most likely to happen. 3. Optimize dayparting & device strategies. Not all traffic is created equal. Review past data to find your top-converting hours and devices. Apply dayparting tactics to focus your budget on those peak times, and consider negative bid adjustments for devices that don’t convert as well. And if you’re looking for even more insights, our CEO, Frederick Vallaeys, recently spoke with Joe Dries, Senior Partner Specialist at Microsoft, on PPC Town Hall. They dug into everything you need to know to finish Q4 strong. Don’t miss it! Link to the episode: https://lnkd.in/gRakpDTZ

The #PPCChat crowd gathered for a Hero Conf picture. Sneaking in Optmyzr 🔥

We were honored to host our Friends for a dinner post day one of brightonSEO and Hero Conf. There's no replacement for the memories and relationships you can build through in-person events. Thanks to all who joined us and those with us in spirit!

While everyone’s jumping onto the gen AI bandwagon, remember that personalization is what truly sets brands apart. You don’t need to be a coder— just understanding the basics of prompt engineering & AI settings can help you get the most out of generative AI and custom scripts. Watch the full PPC Town Hall episode featuring Tom O'Malley: https://lnkd.in/gjs3KSBs

We are honored to be included among Optmyzr's prebuilt Rule Engine strategies helping to eliminate waste on Employment related placements. This rule is a easy way to optimize campaigns that aren't aligned with hiring individuals. Add it to your automations today, to get ahead of 2025 employment transitions.

🚨 Black Friday/Cyber Monday Deals! 🚨 Whether you're new to Optmyzr or an existing customer, we have exclusive offers to help you make the most of your PPC management this season: 🌟 For New Subscribers 🌟 Annual Plan: Get 3 months FREE on any Optmyzr annual plan! You only pay for 9 months for the whole year. Monthly Plan: Enjoy a 15% discount for the first three months of any monthly plan. 🌟 For Existing Subscribers 🌟 Upgrade or renew your annual plan and enjoy 12 months of Optmyzr while paying for only 9! That’s an additional month FREE on top of the 2 free months already included with our annual plans—total savings you don’t want to miss! Please note that the BFCM deal cannot be clubbed with other existing discounts and offers. Offers valid from 12 AM PT on 25th November to 11:59 PM PT on 5th December 2024. Reach out to [email protected] to avail the offer. #BlackFriday #CyberMonday #PPC #BFCM2024

Standing room only for Peak Ace AG's brilliant Julia Riml and Jan Wischniewsky 🔥 They are dropping so much knowledge on how to build future proof branding initiatives for global campaigns. I love the AI focus but not dependency perspective ❤️