Efrain Rosario’s Post

🚀 Exciting Times in Digital Advertising! 🚀 The Alshaya Group has taken a significant step forward with the launch of Alshaya Media Connect, a new omnichannel digital advertising network designed to target consumers across the region. This innovative approach aims to transform how businesses engage with their audiences, creating more effective and personalised advertising strategies. As digital marketing professionals, we know that the ability to reach consumers seamlessly across various channels is essential for success. With advancements like Alshaya Media Connect, brands can leverage data-driven insights to enhance their campaigns and drive greater return on investment. What do you think about the future of omnichannel marketing? Is your business prepared to adapt to these changes? Let’s discuss in the comments below! 👉 If you’re passionate about digital marketing and want to stay updated on the latest trends, don’t forget to follow me for more insights! #DigitalMarketing #Omnichannel #Advertising #MarketingTrends #AlshayaGroup #AdvertisingNetwork #MarketingStrategy #ChrisLawlor

Omnichannel campaigns outperformed single-channel ones by a 287% higher purchase rate. Events and activations are undoubtedly effective channels to launch your products, and you can further reinforce #MeaningfulConnections over other channels with personalized messaging and journeys that promote brand loyalty. Let’s talk! #PersuasiveExperiences #ThisIsOncue

Excited to share that I have successfully completed the Forage certificate in Lululemon Omnichannel Marketing! This experience has been incredibly enriching, providing me with deep insights into creating seamless customer experiences across multiple channels. From understanding consumer behavior to strategizing integrated marketing campaigns, this program has equipped me with the skills to enhance brand engagement and drive sales. The course was divided into Four main task: Task 1 : Developing an integrated marketing plan Task 2 : Digital transformation of the retail guest experience Task 3 : Hyperlocal marketing with ambassadors Task 4 : Data analysis Overall, this course has deepened my knowledge about what marketing strategies does a company need to apply and their execution in the practical world. #Lululemon #OmnichannelMarketing #ForageCertificate #ContinuousLearning #MarketingStrategy #ProfessionalGrowth #Grateful

Are you struggling to define and implement a true omnichannel marketing strategy? Let us know how you approach the complexity of tying together DTC and HCP audiences in our latest survey today! https://brnw.ch/21wLKbV

We're all about driving performance for your trade and brand marketing activities – and we've got the numbers to back it up! With PromoForce, our cutting-edge platform, you gain access to real-time insights into campaign performance across multiple touchpoints. Harness these invaluable consumer insights at the crucial last mile of your sales funnel to optimize campaigns, resulting in a more integrated omnichannel shopper marketing experience. Ready to unlock the full potential of your marketing strategy? Learn more - https://loom.ly/cChDBI0 #belowtheline #btlmarketing #belowthelinemarketing #promotionalmarketing #brandactivation #consumerconnection #retailmarketing #trademarketing #experientialevents #ConsumerBehavior #MarketingStrategy

CTV is a powerful driver of advertising engagement and ROI. However, in a world where digital audiences are more fragmented and uncorrelated than ever, hear from Álvaro Mayol Garrido, Nigel Kwan and Javier Velázquez Redondo on how an area-based marketing approach adds value to the CTV ecosystem and an omnichannel strategy. #CTV #areabasedmarketing #everythinghappenssomewhere #CTVecosystem

It’s not always easy to know if your brand is out of alignment, but there is a sure-fire way to tell: your customers are confused. If you’re not delivering clear and consistent messages about who you are and what you do, you’ll lose your customers’ confidence in your brand.

Traditionally, retail brands have taken a very different approach from how CPG companies have advertised their products, often following a pattern closer to fast food branding. Yet due to the ever-changing dynamic of how modern consumers engage with brands, CPGs are looking more like retail, competing in a market that's always in motion. To keep up, marketers must also embrace retail's best traits, offering a seamless omnichannel experience that offers many messages, but one consistent brand. Source: https://lnkd.in/ee-GQ5rA #CPG #Advertising #Retail

Online browsing is a key touchpoint that reveals valuable insights about consumer intent. With advancements in multi-touch attribution, brands can now optimize media exposure and tailor messaging at each stage, enhancing engagement and boosting conversions. Dive into our latest blog to discover how strategic media campaigns can elevate your omnichannel marketing strategy 👉 https://lnkd.in/ePWsjijW #Foursquare #customerjourney #multitouchattribution

DOOH Opportunities for Performance Marketers: Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members   NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of […] #DOOH #digitalbillboards #digitalsignage