Efrain Rosario

The beat goes on for Danone that has now beat analysts' top-line consensus two quarters in a row As shared last quarter, Danone turnaround is now progressively materializing in an overall industry-wide context that remains challenging What we especially take away are: - The positive volume growth considering their challenging categories footprint dominated by EDP (one of the most price elastic FMCG category) - The broad-based momentum across Europe/ USA/ Emerging Markets - The strong progress in portfolio optimization (divesture/ discountinuation) All positive signals although challenges remain (e.g. development of the infant milk category in China to name one) Full results details in the article below Exciting times for Danone To get all our insights, follow us/ subscribe to our CEOs newsletter: https://lnkd.in/eR8vDpvE #cpg #fmcg Danone Bel Reckitt Abbott Lactalis Group Unilever Mars The Coca-Cola Company PepsiCo Mondelēz International Nestlé Arla Foods FrieslandCampina https://lnkd.in/eEsyQ7U9.

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Why do Duopolies tend to dominate in so many aspects of modern business and what does this mean for emerging CPG? The news last week was that The Walt Disney Company and HBO are teaming up to offer a massive streaming bundle to complete with Netflix. It seems like a very predictable cycle unfolded here…After a few years of disruptive innovation, investors started to lose patience with negative EBITDA, which results in waves of consolidation until we have a De Facto Duopoly in streaming media. Nilesh Sharma wrote an interesting article on how this is common across many industries(link in comments)…there are so many examples: Coke/Pepsi, Apple/Android, and in national retail grocery distribution UNFI/KeHE is obvious. If not for antitrust regulations, these duopolies would more often than not eventually merge into monopolies until some disruptive force comes along to change the paradigm. 👉CPG brands: take a look at national market share in the subcategory you operate in. There is a good chance that it is dominated by two brands, and if not, there is at least trend toward this outcome. 👉Is your product different ENOUGH, to break this cycle? 👉Retailers, in any given metro market, who are the dominant two mainline grocery chains in your market by total share? 👉Are you differentiated ENOUGH from them to compel consumers to change their habits? We all have one thing in common as innovators: we’re trying to break the cycle and acquire market share from what tends to be the natural order of things. In order for us to disrupt, we need to think outside the box. Slightly better versions of what already exists won’t get it done. Pod Foods has been able to take so much national share in the past few years, BECAUSE it is so radically different from the inbumbent model…the same thing is true for ANY disruptive brand. I’ll be at Sweets & Snacks Expo this week and looking forward to seeing a lot of you there. What I’ll be looking for is the product that is the MOST different from the status quo and how we can reach early adopters with it. #disruptiveinnovation #Disneymaxbundle #emergingcpg #podfoods Flowspace Total Quality Logistics Green Spoon Sales Melissa Pashko Caroline Grace https://lnkd.in/d7dYis2C

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Nestlé missing top-line consensus, while keeping 2024 guidance unchanged Sequential improvements expected on the back of a lot of one-offs (frozen, NHS...) & innovations/ marketing spend acceleration on billionaire brands in the back of the year Historic growth drivers have now significantly decelerated (mostly US, Pet, Coffee) while challenges have remained (NHS, Food) Will the innovations/ marketing spend acceleration on billionaire brands coupled with better execution be enough to fully put Nestle on the mid-single digit growth path? Answers in the next quarters Full details below: Nestle Q1 FY24 results summary • NR: CHF 22.1bn • OSG (organic sales growth): 1.4%; Volume: -2%; Price/ mix: 3.4% • Volume impacted by soft consumer demand, particularly in North America, and the temporary supply constraints for vitamins, minerals and supplements • By product category: Purina PetCare was the largest contributor to OSG, fueled by continued momentum for science-based premium brands, Purina ONE, Fancy Feast and Friskies Result by zones: • North America: CHF 5.8bn net sales; OSG -2.5% (Volume: -5.8%, Price mix: 3.3%) • Europe: CHF 4.6bn net sales; OSG: 4.4% (Volume: -0.2%, Price mix: 4.6%) • Asia, Oceania and Africa: CHF 4.2bn net sales; OSG: 3.6% (Volume: -0.4%, Price mix: 4.1%) • LATAM: CHF 3.1bn net sales; OSG: 3.1% (Volume: -0.8%, Price mix: 3.9%) • Greater China: CHF 1.2bn net sales; OSG: 3.7% (Volume: 2.1%, Price mix: 1.5%) • Nestle Health Science: CHF 1.5bn net sales; OSG: -1.8% (Volume: -3.6%, Price mix: 1.9%) • Nespresso: CHF 1.5bn net sales; OSG: -1.8% (Volume: -3.6%, Price mix: 1.9%) Results by division: • Powdered and Liquid Beverage: CHF 5.8bn net sales; OSG 1.6% (Volume: -1.4%, Price mix: 3.0%) • Water: CHF 0.7bn net sales; OSG 4.3% (Volume: -1.6%, Price mix: 5.9%) • Milk Products & Ice-Cream: CHF 2.6bn net sales; OSG -0.6% (Volume: -2.3%, Price mix: 1.7%) • Nutrition & Health Science: CHF 3.7bn net sales; OSG 0.7% (Volume: -2.5%, Price mix: 3.2%) • Prepared dishes & cooking aids: CHF 2.6bn net sales; OSG -4.2% (Volume: -6.5%, Price mix: 2.3%) • Confectionary: CHF 2.0bn net sales; OSG 6.3% (Volume: 0.4%, Price mix: 5.9%) • PetCare: CHF 4.6bn net sales; OSG 4.3% (Volume: -0.4%, Price mix: 4.7%) Analyst Consensus: Missed analysts’ consensus for OSG FY24 guidance: Confirmed • OSG: ~4% • Underlying operating profit: Moderate increase • Underlying EPS: Increase between 6-10% Interesting quarters ahead for Nestlé 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #cpg #fmcg #strategy Frederic Fernandez & Associates

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Did you know 65% of breakfasts are whipped up in under five minutes? Fascinating new Food and Beverage insights in the latest Circana report. Consumer tastes and trends continue to evolve! Access the report today.

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Interesting developments in the CPG world! The acquisition of an organization of approximately 22 billion USD is set to make waves. With MARS - privately held, shareholders are likely to be pleased. However, in an already challenging category, how sustainable will this be for MARS? Looking forward to insights from industry peers! #CPG #Acquisition #IndustryInsights

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This is my favourite piece of continuous insight Circana provide! Why?... Because I personally feel it is useful for anyone and everyone on what is happening in CPG categories. Whether you manage a category, a brand, you support a brand or work in Marketing functions helping CPG clients, the insights can help shape and form ideas and approaches to support decisions making. Check out the emerging consumer trends, how European countries compare and what is happening with promotions! Thank you Ananda Roy - you insight and Joy 😀 #consumerpurchase #CPG #demand #categorymarketing #marketing

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I had the distinct pleasure of sitting with Kantar BrandZ for an in-depth conversation about global brands through the lens of PepsiCo's iconic portfolio -- what makes a brand valuable, the role of brands, how to stay relevant, deploying distinctive assets in a consistent and connected way, how the best-of-the best do it and so much more. I believe brands have a bigger role to play than before and at PepsiCo we talk about Positive Brands. We want to inspire people to make better choices for them and the planet. We are developing programs that leverage the scale and power of our brand marketing to accelerate our sustainability journey and connect with consumers. And we recognized brands are only relevant to people to the degree that they connect to something meaningful in their lives; something bigger that connects to core human needs like community, security, control, connection, enjoyment, etc. When it comes to deploying distinctive assets, we have to be very humble as marketeers. Memory structures, distinctiveness, brand meaning is built over generations. As marketeers, we stand on the shoulders of the giants that went before us. I'm very humble to the generations of incredible marketeers who have built these brilliant brands. Thank you Kantar for recognizing PepsiCo in the BrandZ Top 100 Brands Global Report 2024. Check out the full conversation: https://lnkd.in/eE3mtGxZ #PepsiCoProud #BrandZ #Kantar

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“Over 90% of brands participating in the (Criteo) survey agree that retail media ads help them to increase brand visibility.” That is one of the key insights from this WARC article that summarises a survey by Criteo into brand’s “perceived returns” from digital media. Another of the key insights is “shoppers who click on retail media ads tend to spend more money in each order they place compared to those who do not”. My problem with these findings is that they are still based on perception rather than actual performance data. Great data should make these conclusions irrefutable facts. Sadly, the lack of hard evidence means these conclusion are essentially opinion, rather than fact. Almost all manufacturers I speak too still complain that retailer digital commerce data is still too inconsistent, too unreliable and too incomplete to make accurate measurements and ROI judgements on retail media investments. While retailers are asking manufacturers for more and more investment into digital retail media, for them not to provide consistent, reliable and accurate measurement in return is both disappointing and unacceptable. I know that many of the retailers indirectly referenced in this study, the pureplayers, speciality and majority online retailers in categories like Apparel, Health & Beauty and Toys & Games are able to provide basic performance data like Online Sales, Volume, Incremental Sales, Impressions, Click Through Rate and Conversion, even Customer Lifetime Value. But in grocery (in particular) the number of high scale retailers that can offer even basic data accurately is disproportionately smaller than those that can’t. I know a number of manufactures who are already saying to retailers “No Data, No Digital Retail Media Dollars”. In food and drink in particular I would love to see an increasing number of manufacturers pushing back on substantially increased retailer investment expectations. Digital commerce isn’t new. For the amount of money manufacturers are being asked for they deserve more than just a hoped promise of growth, customer engagement and return on investment. Well done to WARC and Criteo for shining a light on brand perceptions. Retailers though must work harder. #digitalcommerce #ecommerce #cog #cpgindustry #fmcg #fmcgindustry #digitalretailmedia #retailmedia https://lnkd.in/eNhHZzGE?

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Liz Buchanan <> The CPG View On this week's podcast, "Pioneering the Future of CPG Data," on The CPG View featuring Liz Buchanan, President, North America at NielsenIQ. Liz covers the following key points: 🎯 Leadership and Market Evolution: Liz emphasizes her transition to leading Nielsen IQ's North American business and the dynamic changes in the market, highlighting her extensive experience and the company's adaptive strategies. 🎯 Data Activation and Value: A major focus is on making data "activation ready" by ensuring it is comprehensive, granular, and useful for driving business outcomes, particularly in retail environments. 🎯 Customer-Centric Approach: Liz shares the importance of understanding and addressing customer needs through modern data access methods, personalized insights, and maintaining high standards of data stewardship and privacy. Tune in to gain insights on new data strategies, AI tools, and market trends shaping the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eEqXpSB6 #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

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some insight from the linkedin algorithm

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Another great article from #thinkwithgoogle, this time with Aude Gandon, Global CMO of Nestle. I highly recommend you read her views across a range of marketing areas, and two points I subscribe to, based on the data and evidence, are: 1. "We’ve got to be more entertaining. Today, we are in the entertainment business". The evidence in Ipsos data sets and our #misfits book points to this universal truth, yet time and again I see ads that have a singular objective to communicate claims and information. This is a big consistently missed opportunity for more effective creative to drive more media efficiency. 2. "AI can never replicate the elusive magic of human creativity. The human touch will always need to be there". Like any technology, AI is a tool and it can only amplify creativity and effectiveness with the right Human Intelligence/HI. This is a core Ipsos principle in our measurement solutions, that we deliver the incremental value of HI + AI to get to bettet decision-making. A great article and set of perspectives from Aude, and a recognition that we need to embrace the opportunity of HI + AI, while not forgetting the true essence of creativity and effectiveness. Michel Guidi, Louise Harrison, Arnaud Debia, Aurelie Jacquemin, Mathieu Reboul, Steve Spicer, Sonia Belgacem #ai #creativity #effectiveness #misfits

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The HEINEKEN Company acquires stake in hard seltzer brand Stëlz in Netherlands Honestly a bit surprising considering how much shares hard seltzers have been able to capture in Europe over the last years, including when pushed by large players (cf. Coca-Cola experience with Topo Chico) but likely a good inexpensive way for HNV to complement their portfolio & test further the water at a time beer volume in Europe (but not only) remains under pressure In the details: Hard seltzer brand Stëlz was founded by Milan Voet and Glenn Cornelisse in 2020. The brand’s flagship range consists of 4.5% abv hard seltzers but the business also produces canned cocktails at the same strength Stëlz said hard-seltzer consumption in the Netherlands was growing and that it expects the drinks to account for 18% of RTD sales in 2028, up from 13% last year. Other shareholders in Stëlz include the music company ID&T – with which Stëlz has an exclusive supplier deal for festivals – and event planning service This Is Live. Maarten Schuurman, the MD for Heineken's business in the Netherlands, said: “It is admirable how Stëlz has secured a unique position with their hard seltzer in a short time. On one hand, it's about the product, but it’s especially about how Stëlz markets it in their own distinctive way: direct and straightforward, with a keen sense of the current zeitgeist and the moments when you enjoy a hard seltzer.” Last year, Heineken acquired a minority stake in Served, the UK ready-to-drink brand co-founded by pop star Ellie Goulding. Served sells a namesake range of hard seltzers aimed at consumers seeking “a modern, health-conscious, social lifestyle”. Interesting to see how this will unfold in the coming quarters/ years 𝗧𝗼 𝗿𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗙𝗠𝗖𝗚 𝗠&𝗔 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: https://lnkd.in/efD5RNWX 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿, 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 - https://lnkd.in/ea4gy65y #fmcg #cpg #beer #hardseltzer Carlsberg Group AB InBev Molson Coors Beverage Company PepsiCo The Coca-Cola Company Coca-Cola Europacific Partners Diageo Pernod Ricard https://lnkd.in/epKcU6Xv

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Looking to secure some knowledge on how to surge ahead in the fast-paced consumer goods industry??? Have a listen to the compelling podcast linked below.

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We are living in an exciting time with GenAI in CPG and Retail. GenAI is able to address some of the most value creating potential in this industry by addressing some of the key barriers to scale processes that are traditionally considered ‘human led creative processes’ outside the boundaries of technology like product innovation and creative content generation. Deloitte lists few of these high value opportunities in the article below. There are more such applications in manufacturing and SC that at first brush would not be considered in the domain of GebAI but clever combination of discriminitive and generative AI have high impact applications.

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📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/eYrBEPKb #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK #FMCG sector. Worldpanel by Kantar data found that in 2023, #innovation contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eaRfncxa

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H- I've posted several times interesting articles about GenZ. Once again, I'm sharing impactful insights that helps to unlock the mystery of our younger population, without forgetting about everyone else (fellow GenX- including us). Take a look at our new Ipsos report looking at Generations. Delve deeper into our 2024 Ipsos Generations report: https://lnkd.in/guAuDW-s Registration to access the full report is FREE #Generations #GenZ #Insights #MarketResearch #Ipsos

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Ecommerce growth rebounded in 2023 growing +13% globally (vs +6% in 2022) for the FMCG industry. But online remains relatively small with less than 10% of market share and penetration under 50% in the majority of markets, meaning there is still plenty of headroom for this future growth for the channel. Read Brand Footprint 2024 for our full retail breakdown: https://lnkd.in/eTwKSjDa And look out for my post tomorrow on which brands performed best globally online. Worldpanel by Kantar #ecommerce #online #fmcg

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