Chris Lawlor’s Post

The future of shopper marketing isn't about a linear funnel with sequential touchpoints - it's about creating connected, yet distinctive brand experiences that resonate across the entire consumer journey. At the inaugural UK Shopper Marketing Summit a few weeks ago, I shared how Diageo is transforming our world-class brand-building model to reflect this omnichannel, connected activation approach, breaking through ATL and BTL siloes to align media and commercial plans in driving both purchase conversion and brand salience at the moment of choice. Thanks to Sarah Kingham and My Digital Shelf for having me participate in this valuable retail and FMCG exchange, as the 'shopper marketing' function continues to evolve. #ForgetTheFunnel #ContextMatters #MomentOfChoice #ShopperMarketing #RetailMedia #ConsumerInsights

Stressed out by the challenges of paid media forecasting in an omnichannel marketing ecosystem? Skai Decision Pro is here to help, not just during #StressAwarenessMonth, but every day! Skai's innovative solution is purpose-built to help leaders quickly understand the impact of budget changes on media performance and business results in order to better allocate spend across channels. 👋 Say goodbye to stress and hello to increased ROI 👋 https://okt.to/QOliaw

🤔 What is TikTok ROI and incremental sales driven for FMCG and Omnichannel Retail in Central Europe❓   Our most recent case study is now available online. Key leanings from our #Economiser / #MMM results: ✔️ TikTok is the 🔝 performing media channel for FMCG/CPG and Retail in Central Europe in terms of efficiency = ROI: +58% higher ROI for FMCG +48% for omnichannel Retail compared to average media ✔️ Due to its low scale (little investment) it's not very effective = does not drive significant incremental sales ✔️ It's recommended for FMCG/CPG and Retail advertisers in CE to increase investment in TikTok to test & learn how and at which point the diminishing returns kick in.   You can read and download the full case study from the link in comments.   #TikTok #ROI #Media #MarketingROI #MarketingMixModelling EssenceMediacom Poland #BusinessScienceWarsaw

Caught a fantastic session at the Digital Marketing World Forum in Singapore, and guess what? Colgate's Brand Experience Director provided some simple and forward thinking principles for omnichannel marketing. 1. Performance Marketing as an internal discipline. It is not just the job of the media agency. 2. Data should detect the trajectory of the campaign real-time. 3. Audience Building and profiling is a day to day job. 4. Not connecting an experience to the next experience is a mortal sin. CTAs 100%. 5. You cannot connect everything all at once, so focus on one channel, one day at a time. 6. Rely more on our people than technology. For a heritage brand like Colgate to pivot with such clarity and purpose, it's a clear sign: the digital marketing world is evolving, and the brands that truly understand the value of these principles are the ones that will lead the way. Very much aligned on how we love to work with customers at Heroleads. #MarketingEvolution #Omnichannel #DMWF #DigitalMarketing

CTV is a powerful driver of advertising engagement and ROI. However, in a world where digital audiences are more fragmented and uncorrelated than ever, hear from Álvaro Mayol Garrido, Nigel Kwan and Javier Velázquez Redondo on how an area-based marketing approach adds value to the CTV ecosystem and an omnichannel strategy. #CTV #areabasedmarketing #everythinghappenssomewhere #CTVecosystem

Check out this case study to learn how Catalina's personalized omnichannel campaign and measurement services helped Applegate drive brand awareness and acquire new buyers during the busy back-to-school season. Elevate your sales performance with our expertise! #digitalmarketing #cpg #performancemarketing #roas #customersuccess #returnoninvestment #casestudy

Investing in both #retail visibility and #digitalmarketing enables brands to reach diverse #channels, boosting exposure and engagement. While retail enhances #brand acceptance with elevated image and #productexperience, it has limited reach. Conversely, digital marketing provides unmatched reach and targeting, albeit with limited product experience. A balanced approach enhances #brandawareness, drives #sales, and fosters a cohesive #omnichannel #experience, vital for success in today's competitive market. . . . . #retail #digitalmarketing #brandawareness #omnichannel #strategy #sales #brandexperience #fashion #visualmerchandising #trends

Here at Inflow, we preach the power of omnichannel marketing to deliver demonstrable brand growth and revenue. Case in point: Our popular Facebook Ads case study, featuring home goods retailer Seltzer. Revisit it today to see how we used a 30-day social ad campaign to generate stunning results for this #eCommerce brand, including: 💰 9.6x ROAS 💰 183% increase in monthly organic traffic 💰 931% increase in brand query/product searches Want similar results for your business? Drop us a line anytime to get started. #socialmedia #socialmediastrategy #onlinebusiness

In 2024, integrating Omnichannel CTV into marketing strategies is pivotal, with 46% of advertisers reporting superior ROI compared to single-channel campaigns. #ctvadvertising #omnichannelstrategy

Join us today at 2 PM ET for the National Grocers Association’s webinar: Mapping Out the Meat Consumer Journey. 🛒🛍️ 🥩 This FREE webinar will explore key insights from Midan Marketing's Meat Consumer Segmentation 3.0 research that delves into the profound impact of the pandemic and economic shifts on meat consumers’ attitudes and preferences – insights that will fuel your omnichannel campaigns and integrated strategies. Learn how to create tailor-made campaigns that resonate with your target audience, increasing engagement and conversions. Discovered the influences behind consumers’ meat purchasing decisions and how to craft compelling messaging that speaks directly to their motivations. It’s a guide to how you can sell more meat and drive overall basket sales. This webinar features IGA's Vice President of Brand Development, Michael La Kier, and Midan Marketing Principal, Michael Uetz. Register now to claim your seat. #Omnichannel #Marketing #Retailing #Grocery #NGA #Webinar https://lnkd.in/eWfWvuhb