eCom Collab Club™ 🥞 Lisbon by ITQ Digital’s Post

Q3 is almost over 🤐 As we enter the final stretch how was the summer months for business across the board? 👀 July, was still busy as agencies and tech partners start to plan for Q4 with key periods BFCM & Christmas, front of mind🎅🏻 August it was a graveyard for business with most people taking their summer holidays, literally no one was around, including me 😂 Now, on to September which is probably my favourite month of the year 🥰 Revend have locked in some significant deals with clients direct and some fantastic partnerships are starting to move nicely The Digital Facilitators landed a new PPC client and a new CRO client, our partners are happy and the clients love the fact we don’t charge them a penny for our time 🫡💪🏻☘️ On the events from it has been crazy with eComm Live™ & eComm Awards | eCommerce Events and eCommerce Expo at the forefront on the highlights Still to come time week… eCom Collab Club™️ 🥞 Manchester by Rainy City hosted by some of our favs Rebecca Worsley and Molly Bateman, see you ladies tommorow Next up, the annual Salesfire Summit, 2024, where I’m blessed 😇 to have one of only 400 tickets, to this stunning event. Thanks to Tim Mawson and Dave Webb for being a dream to work with 👏🏻👏🏻👏🏻 Then on Thursday, ending the week with the The Big Fat Notts eCom Lunch, hosted by Joshua Grant and Stefan Loncar. I’m unsure if they have any tickets left but if they do grab them while you can. May the rain piss off but I hope you all get showered in new clients and partners 😬 Have a great end to Q3 and stay classy 🎩 #events #partnerships #digitalmarketing #ppc #socialmedia #bfcm #mindset

The Mopar Vendor Expo, currently underway at Caesars Palace in Las Vegas, is the first trade show to partner with Connector, an AI-driven networking app.  Created by Connector Technologies LLC and Insight Media Enterprises, the app is designed to enhance networking at events by proactively creating high-value connections. It can be used before, during and after an event and a show’s branding remains visible to users throughout its life cycle as “digital swag.”   Connector’s exclusive, patent-pending Value Score technology evaluates potential connections using a proprietary algorithm that considers location, profile similarities, category matches and user behaviors. “Connector is a user-friendly, discrete and powerful way for everyone in attendance at any trade show to nurture relationships that build business, and to ensure that there are no missed connections with existing relationships. Connector leverages the powerful combination of location and interest-based technology, built on a network of identified event attendees focused on business objectives,” Steven Eppinger, Founder and CEO of Connector Technologies, said.  Stay tuned for a digital case study on this partnership next week!  #tradeshows #eventtech #industryprofs    

What do you gain most from sector events? 💡 🤝 🎙 From the perspective of an operator, one of the most important aspects I gained from attending events was the access to experts! So as we approach Museums + Heritage Show this week..... I wondered what type of expertise you/and your organisation might need the most? If you've identified a knowledge gap in Ticketing, Membership, Events, CRM, Fundraising, Retail, eCommerce technology, ReWork Consulting could be just the expertise you need! With approx 13 ticketing suppliers exhibiting on Wednesday and Thursday, do you have the tools to decide which one is the right technology partner for you? ......... ...........And what about the rest of the market that aren't exhibiting? Yes that's right, there are alot more to choose from 😳 There are over 35 ticketing suppliers, one or more could be the right fit for your organisation! If you'd like some help, we could grab a quick coffee to start filling those gaps 🙂 #consultants #marketinsight #ticketing

Watch this if you want more people are your shopping centre events! Here's a recent success story about how we helped Dave Pearman Centre Manager of Shopping City enhance the online visibility of their events! Imagine you’re searching Google for events in Runcorn, and the results come back, the first one in the list is an event at the local shopping centre. How did they achieve that coveted 1st position? It's the magic of event schema data. It makes your events more visible online, driving footfall to your shopping centre. Here’s how you can do it too: https://lnkd.in/e6D94UTi It’s simple! The proof is in the pudding, Shopping City's Comic-Con event post achieved 1100 views this year, that’s double the 500 views from last year! By implementing the simple steps in our guide linked above, you can significantly boost your event's presence in search results, attracting more visitors making the event a bigger success! For more information, or need help doing it, reach out to us directly. Here’s to more successful events at your shopping centre! #eventmarketing #seo #shoppingcentre #eventvisibility #footfallincrease #digitalmarketing #rankmath #eventschema #successstory

In a sea of trade shows, what makes your event truly stand out? It’s not just about foot traffic anymore—90% of buyers say they want year-round connections with brands, not just during the event. It's tough to keep track of what you did over 3 days unless exhibitors and buyers have the tools to stay engaged and active long after the show closes. With features like personalized follow-ups, e-commerce integration, and real-time buyer interaction tracking, your event becomes more than just a one-time experience—it becomes a 365-day sales engine. As Isabel Saiz from Avenida Home shared during High Point Market, since using MeetRibbon, she's seen buyers return again and again throughout the year to place follow-up orders. Giving her business consistency beyond the event floor. Exhibitors using MeetRibbon have reported a 30% boost in repeat buyer engagement. Imagine your event driving revenue year-round instead of being just a moment in time. Want to make your event unforgettable?  #YearRoundEngagement #TradeShows #MeetRibbon #EventTech #BuyerEngagement #B2BEvents

Ever feel like your exhibitors are slipping away after the show? It’s frustrating when they switch to other platforms, but it doesn’t have to be that way. At MeetRibbon, we know that loyalty comes from keeping exhibitors engaged long after the event ends. Our tools—like personalized buyer interactions and seamless e-commerce integration—ensure they grow with you, not elsewhere. Exhibitors using MeetRibbon see up to 30% more repeat engagement after the event. As Sandra King, owner of King Textiles, shared, “With MeetRibbon, we’ve seen more consistent follow-up from buyers, and it’s allowed us to turn first-time interest into repeat orders. It’s made staying on one platform an easy choice.” Let’s stop the platform shuffle. MeetRibbon gives exhibitors the tools to stay loyal and thrive within your ecosystem. #ExhibitorRetention #MeetRibbon #TradeShows #EventTech #Ecommerce

Eventbrite wraps up Q1 2024 with an 8% drop in tickets sold compared to last year's Q1. Meanwhile, TicketSignup has experienced on average an 8% increase in 2024 Q1 compared with 2023 Q1 With competing marketplace ads and email subscription fees, Eventbrite's move to act as a marketplace brings new concerns for Eventbrite customers and widens their own pool of competitors. Read our analysis on their Q1 report: https://lnkd.in/e8Wcfydx #eventbrite #eventday #ticketevent #ticketmanagement #eventmarketing

How do you get more people to your events? Here's a post on how we helped Dave Pearman at Shopping City get more eyes on the centre's events, using a simple solution. This was part of a wider strategy offbeat marketing ltd created, which increased footfall to the centre by 1.5% YOY, whilst other shopping centres are experiencing a decline. #eventmarketing #seo #eventseo #digitalmarketing #footfall

i've talked a lot about marketing previously but due to some other occupations and interest, i stopped, but never stopped learning. but now i want to point out something since e-commerce is in a noticable growth. - People are giving too much value to "trends" while most trends are سحاب عابر. They get overshadowed by another random trend, usually stupid trends. - Another important aspect about trends , especially tiktok trends, is that most tiktok audience those who follow trends like this, are under 24. You can't imagine how much users under 18 that are counted above 18 in the stats. So we can assume that modt interaction with these trends comes from the under 20 slice. So in the context of B2B ( e-commerce platforms ) i doubt that it is the goal. - Trends don't specifically need to be for the large public, there are trends in the small niches and they're more effective. - Trends can be created and intentional trends are usually more effective. It doesn't hurt or backfire like people are expecting but it doesn't give a good solid attention to a good audience . It might generate word of mouth, but is it the word of mouth you need ? Are people saying , hey look ,ookadoo are the best in market. I've seen countless posts about this but this is the first time i heard that Ookadoo did it and i didn't try to understand who ookadoo are, just some exhibitor in excel that's doing memes. So even this weak attention ( that generated useless word of mouth with probably no sales ) is not going to last. What's the big deal then ? am not against doing it, i don't know their strategy anyways, but let's say that the easy way is not always the smart or good way.

Let’s address the so-called “mediocrity” situation. I attended the ECSEL expo on its second day, and for anyone involved in e-commerce, it was a great event. The exhibitors showcased interesting offers and innovative ideas, genuinely striving to push the limits of the current ecosystem. They provided assistance in building e-stores, logistics, payment facilitation, customer support, and every other aspect related to e-commerce. After all, they are creating solutions for real problems, so if that’s not innovative, I don’t know what is. On the other hand, the ECSEL expo faced backlash due to the story of that Tiktoker " which has nothing to do with the entier event btw ". #Okadoo, This innovative startup had the courage to invite him to perform his viral dance at their stand, turning it into a real-life meme to liven things up. However, feedback on social media suggested that this move backfired. Among the various opinions I read on LinkedIn, one really intreagued me “This kind of TikToky things doesn’t match with the spirit of the expo ”. Well, my response to that is pretty simple, I don’t recall anyone defining the “spirit” of the ECSEL expo. Each exhibitor represents their own entity, and every entity has its own “spirit” Ultimately, all #Okadoo did was listen to the market through social media, they noticed, as we all did, the excessive use of that meme dance by various online stores to promote their products, and they thought, “Why not make it real?” At the end of the day, e-commerce is deeply based on social media. No one has real control over what goes viral or not. Most existing memes happen accidentally, and what goes viral doesn’t necessarily reflect the cultural level of our society. If we truly listen to the echoes, we may not know if everyone is mediocre or if everyone is fighting against mediocrity, it depends on the events and how you perceive them. In a previous post, I mentioned the story of Al Mourjan and how store shelves emptied due to videos from some TikTokers. I hope you still find that great and deserve to be glorified ! 😉