Sarah Bagg’s Post

Everyone knows the age-old adage ‘cash is king’. But in today’s world, it’s not only cash that’s a key asset – it’s data, too.  Cash remains king in the events and exhibitions sector – but data is queen. As a business that helps event organisers worldwide run successful events, we should know. Fusion Events has another tool in its data-based toolkit: its partnership with Apteco, enabling data conversion into actionable insights.  To find out more read our latest blog. #reports #technology #data #events #eventmanagement #reporting #engagement

Discover how Norths Collective, a trailblazing hospitality group in Sydney, boosted engagement and venue success through data insights! 🚀 ✨ Results: 📈 +45% Online Event Ticket Sales 📈 +20% Membership Growth 📈 +28% Renewal/Retention Increase Read the full story for data-driven strategies that drive loyalty and revenue: https://lnkd.in/eYB_UV_Q 🔍 Curious about achieving similar success? Ask OSF Digital how you can transform your business with data-driven strategies! #OSFDigital #DigitalTransformation #DataStrategy #MemberEngagement

Join Simon Jeffs, Marigold as he discusses "Mastering Loyalty & Design Synergy in MarTech: Building Strong Foundations" at The MarTech Summit Berlin on 6 March at InterContinental Hotel 🎉 🎟️ Find out more & Register at: https://ow.ly/PVO750QB1Qf #TheMarTechSummit #MarTech #MarketingTechnology #MarketingStrategy #DigitalMarketing #DigitalTransformation #MarketingAutomation #RelationshipMarketing #CustomerRelationship #CustomerLoyalty

Why have these companies chosen to exhibit at Technology for Marketing over other events?🤔 ✔️The ideal platform to increase brand awareness, launch new products, and demonstrate the latest technologies - 59% of last years' visitors came with the objective of exploring new products and solutions on the exhibition floor. ✔️ Maximise their ROI, and save time, money, and resources - 80% of our 2023 exhibitors felt they successfully raised their brand awareness by exhibiting. ✔️Unparalleled networking opportunities with a targeted audience of 12,000+ key decision-makers across two days - 70% of attendees in 2023 were key decision-makers. ✔️Co-located with the UK’s biggest eCommerce event, eCommerce Expo making us a one-stop shop for top companies like Virgin Media 02, ASOS, Deliveroo, and Apple looking for solutions to optimsie their marketing and eCommerce. Join the top solution providers maximising their ROI this September by exhibiting at Technology for Marketing. Get in touch with our team to find out more! https://bit.ly/4akyjcS #TFM2024 #TechnologyforMarketing #martechevents #AIeventslondon #marketingevents #martechsolutions #martechstack

How do you increase guest engagement at an event while building clientele at the same time? Activities with an incentive like lucky draws with prize giveaways incite guests to not only participate in the activity but also sign up for future events or campaigns. Event tech professionals implement both digital lucky draw and customer intelligence software under the same roof which makes it easy to instantly convert the collected data into event participants In the world of event planning and execution, one of the key objectives is to increase guest engagement, which, in turn, can serve as a catalyst for building a solid clientele base. This dynamic process, if done correctly, not only ensures the success of the current event but also lays down a robust foundation for future events and campaigns. Among the myriad strategies available, incorporating activities with incentives, such as lucky draws with prize giveaways, stands out as a particularly effective approach. This method not only incites guests to participate actively but also encourages them to sign up for future events or campaigns, creating a cycle of engagement and growth. #eventdevices #eventcheckin #engagement #eventactivities #dubaievents #dubaiexpo #eventactivities #eventtech #productlaunch #tradefair #singapore #sgevents #expos #exhibition #campaigntech #customsoftware #customdevelopment #customdesign #eventtechnology #festivals #digitaldisplays #registrationsystem #queuemanagement #namedisplay #luckydraw #digitalluckydraw #raffle #prizeactivity #digitalactivity #eventactivity

If you are the founder of a product brand, you might just be juggling too many balls to look up once in a while to actually work ON your business. 👍 Your day-to-day is led by your amazing vision and a great marketing plan, but in reality you’re too busy to stop and think about the foundations you need to support your growth, build agility and continue to innovate to stay ahead of the competition. I created the Retail Huddle; Elevate Your Retail Game event because I have noticed over the years that most ‘small-business’ events aren't tailored to the intricacies and unique challenges of starting and growing a product-based business. ✅ It's time to change the game, and that's exactly why I'm hosting an event that will serve only retail product-based businesses where you can connect and network with people in your own industry. 🤩 We will focus on breaking down the overwhelm of the BIG stuff which you need to know about, but in a way that empowers you, not overwhelms you. The event aims to empower, educate, inspire BIG thinking and open your minds to the ‘art of the possible’ in your product business so that you can navigate the dynamic and ever-evolving retail landscape. 👏 Spaces are limited get your tickets here >>> https://lnkd.in/ecKexyYq #resetwithreelschallenge #businesssecretsclub

Consumers are spending more money on events and less on physical items. Here's what this means for investors. McKinsey data indicates a shift in consumer habits post-pandemic, with more people allocating their disposable income to events and experiences rather than tangible goods. The U.S. Department of Commerce estimated that $95 billion was spent on ticketed events in 2023. With this surge in events, planners require a robust software solution to manage them effectively. events.com provides event creation, ticketing, marketing, and analytics—all within a single, seamless platform. Just last week, it was announced events.com plans to go public on the New York Stock Exchange via a SPAC. More news on that is to come. Investors can capitalize on these evolving trends by investing on Linqto

🚀 Why Settle for Basic When You Can Have Full Control? 🎟️ In the world of event management, not all platforms are created equal. If you're tired of outgrowing simple ticketing solutions, it's time to discover the real power behind successful events. 🎩 Merlinsoft Event Manager isn’t just about selling tickets—it’s about owning your event, your brand, and your data. 💼 Watch the video to see why Merlinsoft is the professional’s choice for running complex, large-scale events. From seamless integrations to in-depth data, it's the complete solution for serious venues. 📊 Your brand, your control, your event success. 🏆 #EventManagement #VenueManagement #Branding #EventData #Merlinsoft #Eventbrite #Ticketing #EventProfs #BusinessGrowth #ProfessionalEvents

In today’s digital age, your online presence can make or break your business’s success. Investing in amazing venues without adequate online visibility is a missed opportunity. Here at Distributed Services, we specialize in leveraging brand presentation and digital strategies to amplify your visibility and drive tangible results. With our expertise, we’ve achieved a 20x increase in online reservations for hospitality clients. Let’s ensure your investment in your business translates to digital success. Take a peek at some of our projects down below and to learn more of what we do, visit 🔗 https://lnkd.in/dFZf_Dfu #hospitality #digitalmarketing #branding

Density Matters. I’ve been there- had massive sponsorship and exhibit growth on an event. The finance team is applauding, you get a good bonus. But you know better…. Exhibitors start to say there’s less people. You check the numbers- they look marginally better than last year but it feels different. Why? Because they didn’t grow in proportion. It’s not to say it always can, but now that same number of attendees is spread out more in terms of appts, physical space, time. We can argue that the exhibit growth came from areas that didn’t compete, so it’s fine. WRONG. Density matters- you have more people competing for less attention. Their perception is there are less people and in a way there is- less people per exhibitor, less people for them. I get asked daily about if I know good sales people- but you know what you should be focusing on instead? 💡 Having Restaint- don’t sell everything because you can, sell it when you know you’ll deliver. 💡 Investing in audience managers- retain contractors or people who understand and care about the audience and their needs, not just why they’re going to an event 💡 Redirecting the focus of the team. No lounge or expensive design concept is going to matter if the audience isn’t engaged. I know, I know- It sounds like common sense- but if we know it to be true then why is the one same problem I’ve seen at 8 shows so far in 2024? Because it’s hard yards. It’s not autopilot and it’s not directly adding to revenue. But it is the most important and given enough time, will be what matters to your event trajectory. And as the ever changing value equation with ROI, return on time, that density is sure going to be a factor as well. It’s why we are seeing great brands expanding into smaller summit and invitation dinner models. #eventstrategy #businessstrategy #events #eventprofs #tradeshows #audience #eventconsulting #eventplanning