Dino Myers-Lamptey’s Post

Business news is switching from TV-production-led output to a digital-first approach. But what does this mean for advertisers and audiences? Read now: https://buff.ly/4e2IVQ6 Euronews #ad #marketing #digitalmarketing #digital #brand #agency #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing

The Power of PR allowing you to change the narrative

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

We’re thrilled to announce the launch of our new press release distribution service! Designed to help your news reach the right audiences efficiently. 🌟 Learn more about how we can help you make an impact with your communications! 📢 #PressReleaseDistribution #Media #PublicRelations #DigitalMarketing #DigitalMarketingWithQAF

This video could have been a half-hour. 😅 Throughout my career, I've had the opportunity (and challenge) of navigating media relations from both sides of the coin. As I said in the video, media relations is not an exact science. Still, some best practices can help increase your chances of earning coveted media coverage. Also, other ways exist to get your story and message out there without it. 👀 I'm excited to dig into all of that in this new series! 🤘 #MediaRelations #Press #MediaIndustry

Some things to consider when looking at media coverage or public relations for our businesses and how things be looking in 2024.

Always look forward to this report. A couple of key highlights below! 🤖 The Algorithmic Era is here: Capitalising on algorithmically-driven media is a key battleground. But more important than adoption is finding new and innovative ways to navigate AI / algorithms - if every brand uses the same tools, no one has the edge; and we're helping brands find net new ways to create algorithmic availability so they can continue to build consumer salience and improve their media-driven business outcomes. 💻 Digital isn't dead: Well, duh. But a return to double digit growth is a welcome sign - even if there's a pretty big share amongst 3x big players. Brands will need to find ways to extract max value from their scaled partners, and build intelligent Partnerships roadmaps to identify and onboard vendors who can deliver against their specialist needs. 🛒 Retail Media reigns supreme: Growth expected at 21.9%; a continued surge in bringing brand closer to shoppers. This is also more broadly around how brands can monetise not just their inventory, but also their audiences and data. #dentsu #digital #AI #media #marketing

Trusted since 1919, SRDS has been a critical component of the advertising industry, shifting and evolving with the changes in media to connect media planners and buyers with media companies. #history #adwantedusa #mediabuying #mediaplanning #advertising

Business to Business and Business to Consumer media solutions to grow your business with a ROI #media #businessgrowth #digitalmedia #advertising

Since 1919, SRDS has been a critical component of the advertising industry, connecting planners and buyers with media companies, their audiences, and their advertising opportunities. What began as a comprehensive press rate sheet has evolved into the industry standard for media planning and buying - one platform for finding everything you need to know about everywhere you want to advertise, trusted by over 125,000 media brands and the world's largest agencies. SRDS - Where Media Decisions Are Made® Since 1919. Learn more: https://srds.com/ #History #MediaHistory #MediaPlanning #MediaBuying #Advertising #Media #SRDS #AdwantedUSA cc: Adwanted USA Adwanted Group Adwanted UK Adwanted France Heather Smith Emmanuel Debuyck