Starcom

Did you know people over 55 make up 40% of the nation’s spending but are featured in less than 10% of ads? And when they are featured, the images we see don’t truly reflect the actual lives of people in this demographic.   In our latest thought leadership report, we explore Ageism in Media and reexamine what we think we know about Americans over 55.   Read the full report here: https://lnkd.in/ggyaeTde

On Thursday, November 14, Gordon Bach, SVP of Culturally Inclusive Media, will join the ThinkLADiversity Summit with our Kellanova client, Chelsea Jenkins, Director, Cultural and Inclusive Marketing to discuss advocacy and how industry advertising professionals can take action to achieve it.   Time: 9 AM - 2 PM PT Location: Spark Foundry, 555 Aviation Blvd, Los Angeles, CA   Register here: https://lnkd.in/gjHmf2nj

We’re thrilled to announce that our hard work has been recognized at the 2024 Festival of Media North America Awards! Congrats to our amazing clients and teams.   AB InBev: Stella & The Bear - Best Branded Content   Bank of America: The Human Sponsorship - Best Local Execution of a Brand Kellanova: Unfrosted: Not Brought to You by Pop-Tarts - Best Response Campaign   McDonald's: WcDonald’s Universe - Best Integrated Campaign   Novartis: COSENTYX® - Patients are people: Still Working with Cyndi & Michelle - Best Use of Talent and KESIMPTA© - Finding Patients at the Point of Treatment Decision with Predictive Modeling - Best Use of Data Award Visa: Live at Le Louvre - Best Distribution and Amplification of Content   WK Kellogg Co: Bear Naked | Naked Trails - The Bravery Award    #FOMNA2024

We are excited to announce that Gordon Bach, SVP, Culturally Inclusive Media, has been named to Out Magazine's #Out100 list this year! This list honors the most impactful and influential LGBTQ+ individuals.   "A big component of my role is to champion these underrepresented publishers and use my seat at the table to give them an opportunity to potentially work with some of the most valued brands in the world,” Bach says. The Los Angeles-based Bach has more than 15 years of experience in marketing, and as a gay advertising leader, he wants to make sure everyone in the LGBTQ+ community knows that they deserve “to love and be loved.”   Read more here: https://lnkd.in/g_DbFEMD   See the full Out100 list here: https://lnkd.in/gYfGRb5M

Last week, we partnered with Sabio to host a Hispanic Heritage Month event focused on "Embracing Cultural Nuances and Building Bridges" with Hispanic and Latino/a/e/x audiences.   The event began with an overview of the market and cultural influence of Hispanic and Latino/a/e/x audiences. Elisa Dao shared statistics on the Hispanic buying power and stressed the importance of brands forming genuine and enduring connections without resorting to superficial Latino representation.   The focus shifted from statistics to storytelling with a panel moderated by Brenda Popoca from Sabio. The panel included Starcom's Jorge Alcaraz, Ph.D., Gordon Bach, Josh Villanueva and Sonia Morales from Publicis Digital Experience. They explored Hispanic and Latino/a/e/x identity, showcased authentic work produced with clients and provided helpful tips for building long-lasting connections.   Thank you to our partners at Sabio and the fantastic Latino-owned businesses that helped us celebrate after the panel: Irazú, thrd. coffee company and Paletas Azteca.

On Wednesday, October 9, our Global and US CEO, Michael Epstein, will join a dynamic roundtable at Advertising Week New York to discuss what brands and agencies are looking for when partnering with startups. The conversation will dive into the gaps, needs and strategies for startups on how to pitch and engage with marketing leaders.   More details here: https://lnkd.in/guqrtezR

Our hearts go out to the communities affected by Hurricane Helene across several states. Our client, Feeding America, is on the ground providing essential food and resources to those in need.   With your help, Feeding America can strengthen recovery efforts and support families affected by this disaster. Please consider donating at FeedingAmerica.org/Helene.   #HurricaneHelene #FeedingAmerica

Attending Advertising Week New York next week? Check out our Global Chief Strategy Officer, Kim Einan, as she joins our partner, TikTok, to share how to evolve planning, strategy and content models to win in today's changing video landscape.

On October 1, Josh Brown, Director, Gaming Content & Partnerships will participate in a panel discussion focusing on how mobile gaming can impact reach and campaign effectiveness to engaged users.   5:00 - 6:30 Panel & Q&A  6:30 - 8:00 Networking, light snacks and open bar   Register here: https://lnkd.in/gt83Q9u2