Cherise Letson’s Post

Some things to consider when looking at media coverage or public relations for our businesses and how things be looking in 2024.

📰 🎯 Earned media is the ultimate PR goal, offering not just exposure but a credibility boost and increased brand loyalty. However, consistently securing earned media can be a challenge. Need a hand navigating this? Dive into our inspiration guide 'Securing earned media'💡 https://hubs.ly/Q02wBFNb0 #PR #CorporateComms #EarnedMedia

In today's fast-paced digital landscape, measuring the effectiveness of media activities is more critical than ever. But how do you measure PR success? How effective are traditional indicators such as AVE and SoV? We have compiled a guideline in which we explore the key aspects of media evaluation to help you measure, analyze, and optimize your campaigns. #PR #Success #Evaluation #AVE #SOV #Guideline https://lnkd.in/dWSDRZeH

This is an excellent explanation of earned media (what we used to call PR) and paid and sponsored media. Few people understand it. Highly recommended read. #PublicRelations #EarnedMedia https://lnkd.in/g7-qX8uP

Please reach out to me if you have any questions about working with Business Wire on your press release development and distribution. We can help you with your corporate communications strategy, reach and impact. #pressreleases #corporatecommunications #companynews #news #businesswire #pr #investorrelations

Plan to pitch media for PR purposes this fall? Our community member Drew Simmons of Pale Morning Media led a #PR virtual office hour earlier this month. He shared a great resource: Darby Communication’s 2024 State of Media Survey. 3 reminders from the report: 1 - You need to know HOW media want to be pitched (and most want emails, not an Instagram DM). 2 - You need a #pitch that's relevant, concise, and timely, and that provides value. 3 - You need to understand the editorial process, from realistic PR expectations to what your end of the partnership needs to do. What about you? What have you learned about #pitching media?

Stay ahead of the game with Middle Media's media monitoring services. 🌐📰 Discover the benefits of tracking industry trends, brand mentions, and PR opportunities. Learn more and elevate your PR success today! 💼✨ #PublicRelations #Media #Brand #PressRelease #PR

🌟 Maximize Your Association's Research Impact 🌟 Unlock the full potential of your association's research with our latest Tip Sheet! Dive into seven strategic steps to ensure your valuable insights don't just sit on a digital shelf but transform into impactful earned media coverage, enhancing your authority in the industry. From involving your PR team early to crafting tailored pitches and measuring the impact, these insights are designed to elevate your visibility and influence. 🔗 Embrace these strategies and turn your research into a powerful tool for success! https://loom.ly/GLZsUL8 #AssociationResearch #EarnedMedia #PRStrategy

#PR Pro Tip: Follow your media contacts on social media and tailor your pitches to what they are actually covering. 💪 Senior Media Coach Kelly Gidlow explains why this is so important and how it benefits our clients and contacts. #MinersRecommend #StrategicPR

Competitive media reporting provides companies with a lens through which they can look over and understand their media landscape. Here are 6 trends shaping how we glean insights, monitor competitors, and refine strategies. (Britney Steele) https://hubs.ly/Q02mXKR70 #PR #MediaReporting #MediaMonitoring #PRtips