Designalytics’ Post

DID YOU KNOW? Pepsi Nearly Had a Navy Blue Can: In the 1950s, Pepsi considered a navy blue can design to stand out from Coca-Cola's red. However, market research showed red resonated better with consumers, leading to the iconic red, white, and blue can design. [Source: "For God, Country, and Pepsi" by Frederick Allen]. #DidYouKnow #RedPower #ProductDesign #BrandPower #BrandAesthetics #BrandSolutions #BrandColors #AdvertisingColors #OMGFacts #ContentMarketing #AdvertisingDesign #ConsumerBehavior

B. Riley Securities', Anna Glaessgen, CFA, has published a Consumer: Outdoor Leisure Industry update. ‘Read-Throughs from DKS' 2024 Holiday Gift Guide' looks at Dick’s Sporting Goods annual holiday gift guide as a barometer on promotional activity as we head into the holiday season. Though most deals are not directly comparable to last year, there are fewer deals listed, with a narrowed brand scope - which we believe sums to relatively balanced proportionality year over year. Learn more about B. Riley Securities equity research here: https://lnkd.in/ecE7u2nZ #RILY

This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation

Years ago, I designed and created the visual identity and direction of the NHL’s uniforms. So naturally, when the Professional Women’s Hockey League (PWHL) launched this season, I was hyper tuned-in to each team’s uniform design and brand identity. For me, it’s much more than chosen colors and symbols—when design and empathy join together, they can create meaningful changes to existing norms. In the video below, you can see how a simple observation can lead to a powerful gesture of support: some PWHL players have longer hair that covers the traditionally designated area for last names. Noticing the need for change, sponsors switched the placement of their brand names, creating a new space for player’s nameplate underneath their number — a solution that both honors the brand and athletes. Simple, but effective. And it says a lot about the strides we’re making to finally give women’s sports the support and visibility they deserve. From the NCAA’s newest all-time leading scorer Caitlin Clark, the trailblazing USWNT, the incomparable Serena Williams, and so many more, their sacrifices, achievements, and names, should be seen (and known) by us all. #InternationalWomensDay #IWD #design https://lnkd.in/e2FqkvHE

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

During my recent trip to Tennessee, I was fortunate to encounter two exceptional brands, Buc-ee's, Ltd. and The Dollywood Company. The authenticity exuded by both brands served as a valuable example for others to emulate. Here are the key takeaways from my visit: - The joy within these brands felt authentic and not manufactured. - The personalized and welcoming approach of the staff members left a lasting impression on me as a first-time visitor, making navigating through the bustling crowds a less daunting experience. - Both brands excelled in captivating storytelling, akin to The Walt Disney Company, focusing on narratives that truly resonated with their audience. - Embracing their icons, like Dolly and Bucky the Beaver, added a touch of fun and creativity to their merchandise, resulting in happy memories for my children. - The exceptional food quality, from the brisket sandwich at Buc-ee's to the Dollywood cinnamon bread, set a new standard in theme park and convenience store dining. You don't have to just sell old hot dogs at crazy prices. You can aim higher. These experiences underscored the significance of authenticity, storytelling, and embracing brand icons. They serve as a poignant reminder that forging genuine connections with customers transcends products and services—it's about nurturing lasting relationships. #BrandMatters #Authenticity #CustomerExperience

Ohhh shiny..you've seen the screens we did for Angus Steakhouse well guess what...we did the same for their sister company Steak and Company and they look just as awesome!! So forget your boring single page teeny tiny writing menu boards, that you forget to update, are static with no lovely piccies or videos and give me a call and join the touchscreen menu revolution. #restauranttechnology #touchscreens #wowfactor #interactivedisplay #dontbeboring

"His face was a bit distracing"🫣 We all know how gorgeous David Beckham is, but I definitely did not think it would come back to be used against him... David Beckham is the new face of Stella Artois, or should I be saying hand... The campaign launched with a social media campaign and a takeover of the time square billboards with pictures of Beckham holding a glass of Stella Artois, with the accompanying text “introducing the new face of Stella Artois” followed by “Unfortunately his face was a bit distracting” Why is this working then? ⭐️ Because it's different! Who's cut David Beckham out of his own campaign before?! ⭐️ It directly plays into Gen-Z humour and as we know they are the future so why wouldn't you want to get them talking? ⭐️ David Beckham is so well known that even just a picture of his hand is going to work for people to know who he is! ⭐️ Beckham is premium! Sounds weird right? But Beckham is promoted as premium, he doesn't do the cheap, so this makes the brand come across as premium! Lucky for them as well, the timing is perfect! (Well definitely not lucky, this was 100% planned) But summer is right around the corner, beer sales are notorious for a rise in the summer, every brit loves a sit in the garden with a cold beer on those few sunny days and so do a lot of other places! So now the shelves are being filled with Stella Artois and it's taking over! So let me know what you think, are you going to be buying Stella Artois this summer?🩷 #DavidBeckham #davidbeckham #stellaartois #marketing #marketingtips #socialmediatips #socialmediamanager #socialmediamarketing #socialmediamarketingtips #marketingcampaign

Spooky season is upon us! The National Retail Federation estimates total Halloween spending to reach $11.6 billion after last year’s record-setting $12.2 billion. How are you helping to keep your dollars close to home? Let’s ensure that independent businesses have strong Halloween sales by: ▫️Purchasing your costumes and decorations at locally owned businesses (or better yet, buy materials locally and make your own) ▫️Buying locally made goodies at locally owned candy stores #ThinkLocalFirst #LocalFirstMeansPeopleFirst AMIBA - American Independent Business Alliance

🎄If Kevin the Carrot swinging across your screen doesn’t get you feeling festive, maybe Dawn French dancing for Marks & Spencer will do the trick! Christmas ads have come a long way from the good old days when Woolworths was still around, dazzling us with product-packed montages and price tags galore. Now, it’s all about storytelling. Brands like John Lewis and Aldi focus on emotions, creating heartwarming mini-movies that stick with us long after the wrapping paper’s gone. 🌟Want to know how this shift is changing the game for marketers? Check out our latest blog for insights and festive inspiration by clicking on the link in the comments.  #ChristmasAds #Storytelling #ContentMarketingAgency #FestiveCampaigns