B. Riley Financial’s Post

This is contextual advertising done right! Molson Coors Beverage Company gives a lesson on "How to advertise" in the beverage category with this ad for National Women's Day. Nothing beats contextual advertising - just ask Joe Pulizzi or Robert Rose #ThisOldMarketing

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Beer and sports!? Happy International Women's Day! I thought I would share this short marketing video from Molson Canadian. This really struck home to me as we celebrate amazing women today. As someone in marketing, this gives me so much happiness to watch and pride. We know beer and sports, is something in the past, that stereo-typically has been mainly targeted at men and also the disparity of professional woman athletes vs the men. Not only that, there was barely any representation of women drinking beer, as again stereo-typically "only men would drink beer". The advert tagline is "Molson is covering our name, so hers can be seen" . Read that again. https://lnkd.in/eSbym2n9 Let's be clear here, this company is Canada's second oldest company, and the also has the oldest brewery in Canada. It is a huge brand, now also part of the Coors group, another huge brand for beer and drinks in the USA as some of you know. It's a short advert that makes its point, and I think you should quickly watch it, as it definitely made an impact on me as I am sure it will on both women and men who are proud to be allies. Fun fact, I was born in Canada but moved to England when I was 10 years old. I still have family there. I'd like to think had I continued to grow up there I would have loved to play ice hockey. I used to watch Canada play on the TV as a kid, both men and woman were equally represented on the screen! I used to want to wear the women's jersey so much. Here's to us women, may we continue to have our names seen 😜. #iwd24 #internationalwomensday #womeninsport #marketing #InclusionandDiversity

Years ago, I designed and created the visual identity and direction of the NHL’s uniforms. So naturally, when the Professional Women’s Hockey League (PWHL) launched this season, I was hyper tuned-in to each team’s uniform design and brand identity. For me, it’s much more than chosen colors and symbols—when design and empathy join together, they can create meaningful changes to existing norms. In the video below, you can see how a simple observation can lead to a powerful gesture of support: some PWHL players have longer hair that covers the traditionally designated area for last names. Noticing the need for change, sponsors switched the placement of their brand names, creating a new space for player’s nameplate underneath their number — a solution that both honors the brand and athletes. Simple, but effective. And it says a lot about the strides we’re making to finally give women’s sports the support and visibility they deserve. From the NCAA’s newest all-time leading scorer Caitlin Clark, the trailblazing USWNT, the incomparable Serena Williams, and so many more, their sacrifices, achievements, and names, should be seen (and known) by us all. #InternationalWomensDay #IWD #design https://lnkd.in/e2FqkvHE

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🍀 𝐒𝐭 𝐏𝐚𝐭𝐫𝐢𝐜𝐤'𝐬 𝐃𝐚𝐲 - 𝐓𝐡𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐀𝐧𝐠𝐥𝐞 🍀 As businesses take part in the vibrant festivities of St. Patrick's Day, it's crucial to consider the financial implications of this cultural celebration. Here are some eye-opening statistics that shed light on the financial landscape surrounding this lively holiday: 📊 In 2019, St. Patrick's Day saw an impressive £5.9 billion spent on events during the celebrations in the United Kingdom alone. This staggering figure underscores the significant economic impact this day has on various sectors, including hospitality, retail, and entertainment. 👕 Retailers, in particular, face additional costs during this time, as evidenced by reports showing that 58% of them intended to invest in green clothing for one-off uniforms leading up to the holiday. This surge in demand for themed attire presents both opportunities and challenges for businesses looking to capitalise on the festivities. 🍺 For those in the hospitality industry, the price dynamics of St. Patrick's Day beverages such as Guinness are noteworthy. Party goers can expect to pay approximately 69p more per pint of Guinness compared to three years ago, reflecting both inflationary pressures and market dynamics. Despite a freeze on alcohol duty, the overall cost of stout has gradually increased, highlighting the nuanced financial considerations at play. From event organisers to retailers and hospitality establishments, understanding the financial intricacies of St. Patrick's Day is paramount for strategic planning and maximising profitability. By leveraging insights from past spending trends and anticipating consumer behaviour, businesses can position themselves for success amidst the festive fever! For more financial insights, connect with Sam Higginbottom ACMA CGMA and utilise his knowledge when it comes to finance, accountancy and recruitment. As we embrace the spirit of St. Patrick's Day, let's also embrace the opportunity to navigate its financial landscape with foresight and agility. Here's to a prosperous and green-filled celebration for businesses across the board! #StPatricksDay #FinancialInsights #BusinessStrategy #StPaddysDay #StPatricks #Finance

Happy Monday! So who is excited about the time change like I am? Lose an hour of sleep to gain an hour of daylight; I love it! It makes me want to spring forward like the season! Though it is a little tiring the first few days, I adapt and take advantage of the opportunity to spend more time outdoors with my family and boost Md76. Spring has sprung and "Spring Forward" is a great opportunity to boost your business! Here's how: +Extended Sunshine = Extended Hours, (especially for outdoor businesses): Consider extending your opening hours to capture those extra sunny times for those who don't like to shop at night. +Plan Outdoor Events: Host sidewalk sales, patio happy hours, or product demonstrations. People are itching to get outside, so give them a reason to visit.! +Showcase Seasonal Products: Spring cleaning? Update your storefront and social media with fresh, spring-themed products and promotions that can capture your target audiences attention faster. +Highlight "Sunshine Specials": Offer discounts or deals that encourage daytime shopping or dining. +Run a "Spring Forward" Contest: Get people engaged with a social media contest that celebrates the season and your business. Bonus Tip: Update all of your online profiles and your website in unison to reflect your spring specials and offerings to everyone! #SpringForward #BoostYourBusiness #SunshineAndSales If you have any questions or need help with any of this don't hesitate to call (409) 500-2927 or email us at [email protected] May peace and blessings be with you, your families, and your business(s) this spring season!

I had the pleasure of joining #BBC Radio Jersey this morning to discuss the evolving landscape of Christmas marketing. As consumers increasingly turn to online shopping as they seek to avoid last-minute shipping and stock issues, retailers are adapting their strategies to meet these demands. The early introduction of Christmas promotions, including the emergence of dedicated Christmas corners, reflects this shift. The recent release of Christmas ads from major brands like Waitrose and Lidl highlights this trend. While this shift has sparked debate about the appropriate timing of holiday marketing, it’s clear that businesses are responding to the changing needs and preferences of their customers. I’m curious to hear your thoughts: When do you believe it’s too early to begin Christmas marketing? (To listen to my full interview, please visit the link below. My segment begins at 1:52 minutes.) #christmasmarketing

🎪 Another busy one for us this week... We've got Gone Wild with Bear Grylls which is a 4 day event in North Norfolk. The activities look like an absolute dream for people with young families, so I'm sure it will be a fun vibe. Organising festivals on this scale takes an enormous amount of stamina as we have several different units within the business all functioning at the same time: ✅ Wholesale ✅ E-commerce ✅ Corporate gifting Not to mention the event itself. I'm not going to lie... things never going according to plan (despite how organised you think you're being), but you just get better and better at solving problems fast. As a person that likes to be in control, being a business owner has truly been an eye opener. My 20 year old self wouldn't believe the situations I get myself in today 🤣. There are so many factors outside your control but your mind sort of sharpens up to become like a Mary Poppins handbag and you always find a solution! Here's to a successful week all round (and as few hiccups as possible 🙋🏾♀️ )! #supportsmallbusiness #eventscatering #corporategifting