Matt Palmer’s Post

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🐮🍎 Whether you’ve heard of the brand or not, there’s no denying that Stew Leonard's has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

🐮🍎 SMILE IT'S FRIDAY... When food meet entertainment ; great and quick read before Easter. Whether you’ve heard of this brand or not, Stew Leonard's, a US brand, has redefined the grocery shopping experience by turning it into a theme park-like journey and, in doing so, standing out in a traditional market. This goes beyond selling products to shaping expectations and delivering a unique brand experience. #BrandExperience #CustomerExperience #DistinctiveBrandAssets

Consistency is the secret sauce to building a strong brand. 🧪 Imagine a restaurant where the food always tastes the same, the service is always excellent, and the atmosphere is always inviting. That's the power of consistency. 1. Trust: Customers feel confident when they know what to expect. 2. Recognition: A consistent brand is easily recognizable. 3. Loyalty: Loyal customers keep coming back for more. So, what can you do to build a consistent brand? Start by defining your brand identity and values. Then, ensure that everything you do, from your marketing materials to your customer service, reflects that identity. Remember: Consistency is a journey, not a destination. Keep refining your brand and striving for excellence. 🎯 #branding #consistency #trust #loyalty #brandidentity

Congratulations Direct 60 List honoree Koral (Chen), SVP, Brand Development and Licensing, SMAC Entertainment - Michael Strahan™ / WEAR by Erin Andrews / Snoop Doggie Doggs! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Koral told us, “Consumers in today’s retail environment have so many ways to shop and an endless supply of information at the moment of purchase. Now more than ever, when developing your business, your strategy must emphasize your differentiating factors and consider all the reasons why someone in your audience pool won’t pick you or complete their purchase. For us, at SMAC, our brands are rooted in filling a specific void in the marketplace while providing talent-driven added value. From Michael Strahan to WEAR by Erin Andrews to Snoop Doggie Doggs, we strive to build strong brands — bringing in the talent as our secret weapon." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

How do you handle rebranding an old fashioned diner that's a local staple? First, you have to understand what makes them iconic and desirable to the community. It's risky to push change on to anyone. Second, keep the parts of the brand that are easily recognizable, even if those things go against what you're taught about advertising or branding. Third, have fun and make the brand into what you would want to interact with every day. We did just this with Fanci Freez in Boise, Idaho. They're beloved amongst customers. And when they decided to add retail products to their offerings they came to us to tackle that as well as a brand refresh. Check out the case study where we dive into the decisions we made and each of the deliverables for their new brand direction. https://lnkd.in/ejky6HHV #rebranding #foodandbeverage #creativeagency #cpgindustry #cpgbrands #cpg #brandstrategy

Consistency builds the brand image. Flexibility sustains the brand message. McDonald --> yellow ‘M’ – a no brainer right. You see this consistency everywhere. What if I tell you there’s one McDonald in the world that doesn’t follow ‘the golden arches’, and go with a turquoise one? The city of Sedona, located in the center of Arizona, is famous for its stunning natural beauty. As a result, there’s rules for buildings to follow in order to ensure no structure intrudes too much on the surrounding natural scenery – and the bright yellow “M” would do just that as that will clash with the surrounding red rocks. Therefore, they opt for a ‘more pleasing’ soft blue instead. Consistency in #branding is key, but this colour-change shows how McDonald as a brand is respectful, adaptive, and versatile when it comes to serving their customers in different cities. In my eye, this is another level of branding. It's a humane approach, and leave you in awwwww. Now I want to go visit this one-of-a-kind branch and get my photo for the gram! #marketing #businessdevelopment #bd

I wish they rewarded me for the Loyalty! Last weekend, I was craving an éclair and specifically asked my husband to order one from my favorite bakery. I consider myself a very loyal customer of my favorite brands (Waiting for them to give me rewards). Here’s what he did instead: ➡️ Took a Snickers bar from the freezer. ➡️ Added hot dark chocolate. ➡️ Served it in a box from my favorite bakery’s last order. Now, you might be wondering—what happened next? To my surprise, it tasted exactly like my favorite éclair! Takeaway: Branding has the power to turn $1 into $100. It's not always just about the product—it’s the emotional connection, trust, and experience that create value. Would love to hear your thoughts! What’s your favorite example of branding at work? #Branding #LoyaltyMatters #CustomerExperience

🎅 Did Coca-Cola create Santa’s red suit, or is there more to the story? we're constantly reminded of the power of consistent, emotionally resonant storytelling. One of the most iconic examples is the modern image of Santa Claus. While Coca-Cola didn’t invent the red-suited Santa, their 1930s campaigns immortalized this version, transforming it into the global symbol we recognize today. Before Coca-Cola’s involvement, Santa’s appearance varied—sometimes even wearing different colors. But through strategic branding, Coca-Cola’s ads solidified the red suit as the definitive look. It's a masterclass in how branding can shape culture. This serves as a reminder: a strong brand doesn’t just create recognition—it can become part of our collective memory, transcending products and creating lasting emotional connections. As we approach the holiday season, it’s worth reflecting on how our brands can resonate on that deeper level. ❓ What other examples of branding have had a lasting cultural impact? Let’s discuss. #BrandManagement #MarketingInsights #CulturalBranding #CocaCola #SantaClaus #HolidayMarketing

The Power of Scent in Advertising 🍟 For some pretty obvious reasons, scent is often underused in advertising, but it hold immense power in shaping brands and consumer perception. People often talk about memories that include scent, think about when someone passes away, but you can distinctly remember the smell of their perfume or cologne, or what their house smelled like. Many hotels and restaurants have distinct smells, I even remember stores like Hollister and Abercrombie & Fitch being over, powered by their sent, but it was distinct and uniquely theirs. This is all part of their brand experience. Research shows that scent can enhance brand recognition by up to 50%, creating a lasting impression on consumers. In fact, a study by the Journal of Business Research revealed that scented environments can lead to a 40% increase in sales. Incorporating scent into your brand experience can evoke emotions, trigger memories, and build strong associations with your products or services. Although often used in retail and restaurants, where we don’t see scent, leveraged often is an advertising off premise which is why this ad feels like a statement. McDonald’s in the Netherlands has created the most simplistic billboard saying nothing, but smelling, just like the happy meals we have all grown up loving. Are leveraging scent isn’t for everyone, but when you have that opportunity to fully own a scent. It will help your brand stand out and subconsciously trigger something with your customers. Who’s wishing you could smell this through the screen right now? Maybe some of us feel like we can. #advertising #mcdonalds #branding #buildingabrand #brandstrategy #brandexperiences #marketingstrategy #brandbuilder https://lnkd.in/gg99swse