Dave Faupel’s Post

Digital levels the playing field.  With the right mindset and technology, start ups and challenger brands are taking on the incumbents and winning. Join this webinar - delivered with Commercial Excellence Partners - to harness digital transformation for your organisation. 🔎 What We explore We focus on the four key pillars of digital transformation: 👏 Customer Experience: Learn how advanced martech tools turn real-time customer insights into personalised experiences, reducing churn and maximising lifetime value. 🤖 Tech, Data & AI: Discover the latest in technology and data-driven decision making. 💡 Product Innovation: Understand how to use customer feedback to drive product development. 😊 Employee Experience: Explore strategies to foster a culture of experimentation and unlock your team’s commercial potential. Why Attend? Gain insights on digital success from Google, Unilever, and SEPHORA. Learn from other businesses, and benchmark your organisation with our Digital Maturity Index. Who Should Attend? - Entrepreneurs - Sales & Revenue Leaders - Marketing Professionals - HR and L&D Professionals - Business Transformation Specialists - Innovation Strategists ⏰ When: 9:00 UK , 12:00 Dubai, 5pm SG time Wednesday 26 June 👉 To register, please use this link https://lnkd.in/g64Y9MAj See you there! AJ Boelens, Vimal Kumar Rai, Nick Jonsson, Mette Johansson (MBA, PCC, CSP, GSF) Markus Leonhard Keiper, Alvin Ng, Evonne Fouesnant-Ong, Kaushik Ghatak, Dominik Endler, PhD, Ysidora Y.

🚀 The Australian Marketers Benchmarking Report is here! 🚀 We’re excited to share the insights from our latest report, where we surveyed over 80 CMOs and senior marketing leaders across Australia. One of the key insights from this report is around Australian Marketers and GenAI. The report answers: - When and how are they using GenAI with their teams? - How are they progressing on their GenAI journey? Curious to see how you stack up? Grab your copy via the link in the comments. Enjoy the read! 👇 #digitalmarketing #australianmarketing #australianmarketer #marketer

We just wrapped up Sonar Group’s annual survey of senior marketers, and this year’s focus on Generative AI was especially interesting. With so much buzz about it in the news—especially from global outlets—it was refreshing to hear how marketers here at home are approaching it and where they are on their AI journey. #digitalmarketing #genai #marketingdigital

To reach the people who matter most, you need to be present in the right places at the right times. Field marketers have been grappling with these challenges for years: →How to identify opportunities to connect with potential clients →Stand out from the crowd →Make a lasting impression on their customers. To overcome these hurdles, they must think strategically. This means they have to carefully plan and organize marketing strategies that are customized for different regions, so that businesses can connect well with their desired customers locally. Using methods like targeted outreach, customized events, sponsorships, community involvement, and on-the-ground marketing, companies can build a solid presence in important markets, increase brand recognition, and understand more about the local markets. Let's understand how this program works with a scenario: Say an AI company based in London is attending an industry conference in the city. They notice that many attendees are discussing their struggles with integrating AI technology into their existing systems. Sensing an opportunity, they actively engage in these conversations and gather intel about the pain points and difficulties faced by their target audience. The company can use their newfound knowledge to create customized AI solutions and content that directly tackle these integration issues. In future events, they will be more prepared to confront these challenges directly. They might present case studies or success stories from similar businesses in the region to make their offerings more relevant and appealing to local businesses. This proactive approach also positions them as knowledgeable partners and thought leaders in the London market. They decide to take it a step further and launch a series of events across multiple regions to showcase their solution expertise. They track metrics such as attendance numbers, levels of engagement during the events, and the number of qualified opportunities generated. This data is analyzed to assess the effectiveness of their field marketing efforts in each region. They discover that cities with higher session attendance also show increased interest from potential clients, resulting in more inquiries and, consequently, more conversions. Interested in learning more about these programs and how they can benefit your business? Learn more here→bit.ly/3JSt7BN #b2bmarketing #AI #events

It's that time of year... Think Summit Europe is back on October 15th! 🚨 Join over 400+ marketers on 15th October for an exclusive event filled with energising keynotes, inspiring client presentations, industry-specific strategy sessions & networking opportunities. Topics explored at the 2024 Think Summit include: - Efficiency Unleashed: How to Leverage Automation and AI to Save Time and Resources - Data-Driven Mastery: How to Craft Exceptional 1:1 Experiences Using Customer Data - Next-Level Lift: How to Build Impactful Campaigns that Drive Big Results - Martech Amplified: How to Unlock the Full Potential of Your Martech Stack - Beyond the Hype: How to Leverage AI to Create Unique Experiences Plus, don’t miss the unforgettable welcome and after-parties to keep the energy high. The first wave of incredible speakers has just dropped & we’re adding fresh sessions regularly, so keep an eye out for even more exciting updates! Don't wait! Secure your spot here or message me for exclusive discount codes. : https://lnkd.in/eE8vZFAa

🚨 Attention, fellow CMOs and Marketing Leaders! 🚨 I'm honored to have been selected to host this incredible morning at the Viva Technology CMO track in the Exec Arena on Wednesday, May 22nd 📆 Are you ready to unlock the power of "Marketing as a Service" and revolutionize the way you drive growth? 💥 Join me as we explore the future of marketing and how to leverage cutting-edge technologies and strategies to stay ahead of the curve. 🌐 I'm thrilled to host a lineup of visionary speakers who will share their insights and experiences: 👉 Teresa Barreira, CMO at Sapient, will reimagine the role of the CMO in the age of AI. 👉 Enzo Diliberto, Global Insight Director at Financial Times, and Jon Busby, CTO at Twogether , will co-present on influencing the new era of modern decision-making and revolutionizing the subscription economy through seamless payment solutions. 👉 Emmanuelle Kleinmann, CMO at Payfit, will explore the skills and vision CMOs need to develop to scale their organizations. 👉 Jordan Chenevier-Truchet, CEO at Bulldozer, will uncover the strategic advantage of "Marketing as a Service" in his session, "Marketing Unbound." And more to come... 🍸 After these insightful sessions, continue networking at the exclusive CMO Lounge, connecting with fellow leaders and exploring potential collaborations. Don't miss this opportunity to gain a competitive edge, learn from the best, and future-proof your marketing strategies. 🔍 Save your spot now and get ready to embrace the future of "Marketing as a Service"! P.S. I've got a few invitations left, so if interested, ping me. #Vivatech #CMOTrack #MarketingAsAService #DigitalTransformation #FutureOfMarketing

Senior marketers, don't miss out on our upcoming CMA Cafés—your chance to stay ahead of trends and network with other top professionals. These events are an exclusive, complimentary benefit for senior CMA members. ☕ Café 1: Is AI Impacting Paid Media? 🗓️ Date: October 1, 2024 🔗 Event Link: https://lnkd.in/gqNEawry Dive into the impact of AI on paid media with Matt Jenkins, Founding Partner of Other. Gain insights into the latest AI-driven trends, tools, and strategies transforming paid media. ☕ Café 2: Leveraging Identity to Unlock Customer Insights 📅 Date: October 9, 2024 🔗 Event Link: https://lnkd.in/gjf9F6wg Uncover how to create the ultimate 360° view of your customers by harnessing the power of customer identity with Michael Annett, Senior Director of Strategic Accounts at Okta. Discuss how to integrate customer data for a seamless and personalized experience. ☕ Café 3: Sustainability - It's Not Just About What You Do, It's About How You Communicate It 🗓️ Date: October 16, 2024 🔗 Event Link: https://lnkd.in/gSsA5gQf Join Keith Barry, Partner, Vice-President, Strategy, LG2, to discuss the crucial role of communication in sustainability. Learn how to effectively convey your sustainability initiatives to build credibility and engage stakeholders. RSVP now to secure your spot and gain invaluable insights that can drive your business forward. Learn more about our CMA Cafés: https://lnkd.in/gh2yGXgq #MarketingEvents #CustomerExperience #EmployerBranding #PaidMedia #AI #Sustainability #Innovation #Networking #BusinessGrowth #CMA #CMAEvents #CMACafe

What CMO Wants - 6 Q’s You Should Ask in 2025? It's that time of the year when predictions start rolling in. Like some of the New Year resolutions, many of them start losing steam by the end of January. So I thought, let’s do something different. The Annual Operating Plan(AOP) preparation is just round the corner, and most CXOs will be thinking about it. Also, with growing talk of the CMO seat under threat of extinction or merged with CRO, it's important to discuss 6 top Qs for a CMO- 1>  How Is AI Impacting The Marketing/ Sales Department? 2>  What Is Your Current Martech Stack? What Capabilities Should Be Added? 3>  What Exactly Does A CMO Want? Are They Puppets Of Board & CXOs? 4>  Should They Put Their Foot Down And Pursue Certain Marketing Objectives - Short Termism Or In For The Longer Run? 5>  What Should Be The CMOs Approach For 2025? 6>  Why Are Fractionals Important To Meet CXOs Objective? From now till mid-Jan, my focus of LinkedIn posts is to help you answer these simple questions and provide some frameworks to navigate through them. To kickstart the discussion, here are 5 articles that capture the essence of what I’m trying to cover in this series. ⟾  Marketing Is Eating Itself From The Inside - Ken Publication ⟾  Current B2B GTM thinking is on life support. CMOs who speak finance fluently will prosper Martech Org ⟾  John Common: Move From Siloed Heroics to Aligned Growth Playbooks ⟾  Jon Miller - The traditional MQL-driven, email-blasting playbook will continue to be disrupted, resulting in declining effectiveness... and spurring innovators to find AI-driven opportunities to do better ⟾  55% of global B2B marketers will spend more on AI bots in 2025. Generative AI (genAI)-related headlines would be less sensationalized and more operationalized - Forrester (Note: All articles are in the comment section of this post) As a Marketer, what do you think is important? Are these Q’s relevant, should something else be covered? Are the expectations of other departments relevant/ too overwhelming? Would love to hear your views, do share your views as comments or reposts…and keep sharing your feedback. #cmo #cxo #b2bmarketing #aop2025

𝑯𝒐𝒘 𝒔𝒉𝒐𝒖𝒍𝒅 𝒘𝒆 𝒖𝒔𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒕𝒐 𝒅𝒓𝒊𝒗𝒆 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒊𝒂𝒍 𝒔𝒖𝒄𝒄𝒆𝒔𝒔?  This is a regular question in our workshops, and I will host our next webinar with our Lead Partner on Digital Transformation, Rob Thurner on this topic. We’ll look at how effective digital transformation is enabling startups and challenger brands to compete and win against incumbents. 👏 Customer Experience: Learn how advanced martech tools turn real-time customer insights into personalised experiences, reducing churn and maximising lifetime value. 🤖 Tech, Data & AI: Discover the latest in technology and data-driven decision making. 💡 Product Innovation: Understand how to use customer feedback to drive product development. 😊 Employee Experience: Explore strategies to foster a culture of experimentation and unlock your team’s commercial potential. 𝑾𝒉𝒚 𝑨𝒕𝒕𝒆𝒏𝒅? Gain insights on digital success from Google, Unilever, and SEPHORA. Learn from other businesses, and benchmark your organisation with our Digital Maturity Index. 𝑾𝒉𝒐 𝑺𝒉𝒐𝒖𝒍𝒅 𝑨𝒕𝒕𝒆𝒏𝒅? - Sales & Revenue Leaders - Marketing Professionals - HR and L&D Professionals - Business Transformation Specialists - Innovation Strategists ⏰ When: 9:00 UK time, 12:00 GCC, 5pm SG time Wednesday 26 June 👉 𝐓𝐨 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐮𝐬𝐞 𝐭𝐡𝐢𝐬 𝐥𝐢𝐧𝐤 https://lnkd.in/g64Y9MAj See you there! Rob Thurner, Vimal Kumar Rai, Kaushik Ghatak, Alvin Ng, Markus Leonhard Keiper, Mette Johansson (MBA, PCC, CSP, GSF), Evonne Fouesnant-Ong, Dominik Endler, PhD Commercial Excellence Partners

ICYMI, last Friday's Healthtech Marketing Summit was a big success. Rated 4.9 out of 5 by attendees. The recordings are now available. The Sessions: 📈 The Evolution of Demand Generation 📖 How to Build Brand, Reputation and Authority 👨💼 Using ABM to Drive Complex B2B Sales 🚀 Building a GTM Engine 🤖 Using AI to Transform Your Marketing What Attendees Said "Fantastic sessions!" "Great panel! Thank you all for sharing your insights." "Great, TY! "Fantastic as always, thank you so much! Link in the comments ⬇