We specialize in what I like to call 'Responsible Rebrands.' We collaborate with time-honored brands, some with legacies spanning 30, 50, 100, or even 150+ years. Our approach is not about overturning everything they've built.
Instead, we approach rebranding with surgical precision. We examine and unravel the layers of each organization, offering recommendations that are impactful yet not radical. Our suggestions are progressive and focused.
I'd invite you to listen to the video below and share your thoughts. Is this the right approach for rebranding and brand revitalization? I'd love to hear your feedback!
I believe in something called responsible Rebrands. We work with a lot of companies that have been around for anywhere from 30 to 100 plus years and removing the decades of experience that these companies provide just because we want to look for something that's more exciting isn't always the best route. So here are just a few points that I like to make. When we do a rebrand refinement or kind of an overarching look through an existing brand that has been around for decades. The first thing is understanding the legacy. We don't want to go in and just turn everything on its back and start over and build fresh, but really celebrate what existed and what we want to exist in the future because we know that whatever we're doing impacts the next 10/20/30 plus years. Beyond that, we need to engage in the state with the stakeholders. Ultimately, there are a lot of individuals who are involved both internally and externally, and getting them their feedback quickly and in a way that respects their outlook on where they see the organization is going to be really important. You have to come in knowing that there's going to be some. Offensive, there are gonna be some defensive personalities out there and ultimately you need to ensure that you respect those, but also understand that you may have to come in with an open mind here. Beyond that, we want to make sure that we have clear communication in a phased rollout plan and strategy for this. Ultimately, when you're working with an organization that's been around for a long time, they have a certain way of doing things. They're not ready to just pick up and start something fresh. So working with them, working with their stakeholders, working with their customers to ensure that you have a nice responsible. Strategic rollout is going to be really important then with the visual components and some of the tonality and the website and some of what consumers see in here. We do have to make sure that we're not just going all in on something new just because it's cool and it's fun for us at Visual Fizz. But we focus on, like I said, is responsible rebranding, which is we celebrate the past, but we look towards the future. And I think that's what's really important when working with older organizations that have been around for some time. That are celebrated.
In a rapidly changing world, Every business or organization needs to eventually evolve to keep up with these changes. That is why companies are willing to take risks and explore new directions and opportunities through rebranding initiatives. A well-executed rebrand can not only transform your company but your entire industry as a whole. In this latest article you will learn what really makes a rebrand successful as well as 5 examples of successful rebrands to learn from.
https://lnkd.in/gmX6BDTZ
Unlocking the Power of Rebranding: Overcoming Challenges & Embracing Change
As a brand manager, I understand the hesitations many brands face when considering a rebrand. Let's address the major reasons and problems that often deter companies from taking this transformative step:
1. Fear of Losing Brand Equity: Established brands often worry about losing the equity they've built over time if they change their identity.
2. Financial Investment : Rebranding can be seen as a costly endeavor, both in terms of time and resources.
3. Internal Resistance : Resistance from internal stakeholders who are attached to the current brand identity can hinder the rebranding process.
Here's the solution to these challenges:
1. Strategic Approach : A well-planned rebranding strategy can help preserve and even enhance brand equity by aligning the brand with evolving market trends and consumer preferences.
2. ROI Focus : While rebranding does require investment, it's essential to focus on the long-term ROI rather than just short-term costs. A refreshed brand can attract new customers, increase brand loyalty, and ultimately drive revenue growth.
3. Internal Alignment & Communication : Engage and involve internal stakeholders from the outset to gain their buy-in and address concerns. Clear communication about the rationale behind the rebranding and its potential benefits is key to overcoming resistance.
Ready to unlock the full potential of your brand through rebranding? Let's connect to discuss how we can elevate your brand together!
#BrandTransformation#Rebranding#StrategicChange#UnlockYourBrandPotential
Atomicdust Partner Jesse McGowan shares a valuable insight: When announcing new initiatives, are you as prepared internally as you are externally?
Successful brand rollouts start from within. It's not just about telling the world—it's about ensuring your team understands and embodies your message.
By aligning internal culture with external promises, companies can create a more authentic and impactful brand experience.
Something to think about for your next big announcement.
#insideout #brandingfirst #devotee
Strategic Consultancy & Mentoring
Branding is why your crush should say yes.
[from Ideea to Product to Reputation to Sales]
s u s t e n a b i l
So, how can you translate this internally first? In people you choose-management first, style, work policies and atmosphere...wich means the operational translation to HOW we respect our own brand Promise 😊
It can be both challanging and fun 😉🥂
-----
Branding, as all identities, starts inside.
Fix your business through branding.
Audit🎙Diagnose🚦Solutions🪷
In a rapidly changing world, Every business or organization needs to eventually evolve to keep up with these changes. That is why companies are willing to take risks and explore new directions and opportunities through rebranding initiatives. A well-executed rebrand can not only transform your company but your entire industry as a whole. In this latest article you will learn what really makes a rebrand successful as well as 5 examples of successful rebrands to learn from.
#rebranding#successfulrebrandshttps://lnkd.in/ebA6Npn2
Whether you’re a business owner or a marketing manager, understanding your brand’s true potential is crucial for success. The Brand Assessment we go through during our rebranding process is designed to give you a clear, evidence-based snapshot of where your brand stands and where it can go.
Curious about how it works? Check out our latest video to see how our process digs deep into your brand’s strengths, challenges, and opportunities. It’s a quick, insightful look at how we can help you unlock your brand’s full potential.
🔗 Watch the video now: https://lnkd.in/g2PsefWK
Let’s start the journey to a stronger, more impactful brand together.
Whether you’re starting out or scaling up, your brand deserves a strategy that’s as unique as your vision.
Anything worth doing is worth doing right. That’s why we invest the time to understand what makes you you – your objectives, values, and aspirations. That way every deliverable is crafted to stand out on its own, build momentum, reinforce key messages, and align with your vision.
Wherever you are in your journey, we’ll meet you there – and position you towards where you want to be.
For a full strategic brand audit, get in touch and we’ll show you what’s possible.
#ForVisionaryBrands#RewardYourCuriosity
Whether you’re starting out or scaling up, your brand deserves a strategy that’s as unique as your vision.
Anything worth doing is worth doing right. That’s why we invest the time to understand what makes you you – your objectives, values, and aspirations.
That way every deliverable is crafted to stand out on its own, build momentum, reinforce key messages, and align with your vision. Wherever you are in your journey, we’ll meet you there – and position you towards where you want to be.
For a full strategic brand audit, get in touch and we’ll show you what’s possible.
#ForVisionaryBrands#RewardYourCuriosity
Reasons why brand messaging is key to building a strong brand.
✅️Builds Trust & Loyalty — Clear messaging about your values, what makes you special & product benefits = happy customers who keep coming back!
✅️Boosts Brand Awareness — Consistent & authentic communication with your audience (think customers & investors) creates a positive brand image and makes them remember you!
✅️Aligns Your Team — Strong messaging gets everyone on the same page internally. Employees understand the company culture & goals, fostering a united front.
✅️Stands Out From The Crowd — A powerful message differentiates you from competitors, making it easier for customers to recognize & choose you!
✅️Consistency is Key — Messaging that's consistent across all platforms (think internal & external) builds a strong & unified brand identity.
#AfricaTweetChat
We're always innovating here at Quinn Labs, researching the promotional strategies that can bring the best exposure for your brand. Here is a summary of a recent white paper recently published by our researchers:
What gets people talking about your brand?
1. Be excellent.
2. Be visible.
3. Be different.
Need ideas? Let's talk.
