Daniel Nguyen’s Post

At ILAC Fanshawe College, we delved into the essential strategies and objectives of mobile marketing, which has become crucial in today's rapidly evolving digital environment. Here are some key aspects that every marketer should consider: 🔍 Mobile Marketing Objectives: Enhance user engagement and retention. Boost brand visibility and loyalty. Increase conversion rates and sales. 📝 Considerations, Strategies, and Tactics: Ensure content is mobile-friendly and responsive. Utilize location-based services for effective targeting. Leverage SMS, push notifications, and in-app messaging. 🎯 Content Strategies and Tactics: Create short, engaging, and visually appealing content. Incorporate videos and interactive elements to capture attention. Personalize content to match user preferences and behaviors. 📊 Analytics: Track user behavior and engagement metrics. Analyze conversion rates to optimize campaigns. Use data to refine targeting and improve ROI. Mobile marketing is no longer just a trend; it is a crucial component of modern marketing. By understanding and implementing these strategies, businesses can effectively reach and engage their mobile-savvy audience. #MobileMarketing #DigitalMarketing #MarketingStrategy #Analytics #ContentMarketing #MobileFirst #MKTG6040 

🚀 Exciting times ahead in the world of digital marketing! 🌟 Let's dive into some thought-provoking trends that are shaping the industry. 📈 🔍 **AI-Powered Personalization:** Remember the days of generic ads? Well, say goodbye to those as AI takes the reins to deliver hyper-personalized content tailored just for you! 🚀 **Voice Search Domination:** Alexa, play the rise of voice search ! With more people using voice assistants, optimizing for voice search is no longer a luxury but a necessity. 📱 **Mobile-First Everything:** The era of mobile is here to stay, with every aspect of digital marketing - from websites to ads - needing to be optimized for mobile users first and foremost. 💬 **Conversational Marketing:** Let's talk about talking! Conversational marketing, fueled by chatbots and messaging apps, is changing the way brands engage with customers. 🎥 **Video, Video, Video:** Lights, camera, action! Video content continues to rule the digital space, capturing attention and driving engagement like never before. ⚡ **Instant Gratification with Micro-Moments:** In a world where attention spans are shorter than ever, mastering micro-moments is key to delivering instant value to your audience. 📊 **Data-Driven Decision Making:** Numbers don't lie! Harnessing the power of data to make informed decisions is no longer an option but a competitive advantage in the digital marketing landscape. 💡 **Influencer Collaboration:** Grab your sunglasses, it's time to shine with influencers! Partnering with influencers can amplify your brand's reach and credibility in ways traditional marketing can't match. 🌐 **Globalization of E-commerce:** The digital marketplace knows no borders. With the rise of e-commerce, brands have the opportunity to reach customers worldwide with just a click. 🌈 **Diversity and Inclusivity in Marketing:** Embrace the rainbow of perspectives! Brands that champion diversity and inclusivity in their marketing efforts are not only more authentic but also resonate with a wide range of audiences. 🚀 The digital marketing landscape is constantly evolving, and staying ahead of these trends is the secret sauce to success in today's fast-paced world. So, buckle up, adapt, and ride the wave of innovation to new heights! 🌊💥 #DigitalMarketing #Trends #Innovation

📢 Digital Marketing Trends to Watch in 2024! As we enter a new phase in digital marketing, it’s all about adapting to dynamic changes in platforms and technology. Here’s a quick roundup of what’s shaping the landscape right now: 1. AI and Social Media Advertising: AI-driven targeting is enhancing ad personalization on platforms like Meta and Instagram, enabling advertisers to reach specific audience segments more accurately. Expect increased use of predictive analytics to create engaging, customized content across social channels. 2. Google’s Move to a Cookie-less World: Google is preparing for a future without cookies, pushing for contextual targeting strategies. Brands will need to lean on first-party data, so the emphasis on data privacy and compliance is higher than ever. 3. Video is Dominating: Short-form videos on platforms like TikTok and Instagram Stories continue to thrive, while YouTube has added monetization for Shorts. This format remains essential for brands aiming to increase engagement and conversions. 4. Omnichannel Marketing: Cross-platform strategies are becoming the norm as businesses diversify their ad spend across Meta, TikTok, Snapchat, and even Pinterest. Omnichannel approaches are critical for reaching users where they are and maximizing ad ROI. 5. Generative AI Integration: LinkedIn has started implementing generative AI tools to aid recruitment and improve user experience, while Meta and Google are enhancing AI tools for content creation and ad placement. 🔍 Staying ahead in digital marketing means staying flexible and proactive. These shifts offer exciting opportunities for brand growth and engagement. #DigitalMarketing #SocialMedia #AI #2024Trends #MarketingTips #digitalmarketing #SMM #SEO

Digital marketing has revolutionized the way businesses connect with their audiences. From social media engagement to targeted advertising and SEO strategies, digital marketing allows businesses to reach a global audience like never before. Here's a moment to reflect on the incredible advancements in digital marketing: The Rise of Social Media: The rise of social media platforms like Facebook, Instagram, and TikTok has created powerful avenues for brand building and audience engagement. Content Marketing Takes Center Stage: Content marketing has become a cornerstone of digital marketing strategies, with businesses creating valuable content to attract, educate, and convert leads. Mobile-First Marketing: With the majority of web traffic now coming from mobile devices, mobile-first marketing strategies are essential for reaching today's consumers. Data-Driven Decisions: Digital marketing thrives on data. Marketers now have access to a wealth of data to understand user behavior and optimize campaigns for better results. The Power of Personalization: Personalization is king! Digital marketing allows for targeted messaging and experiences that resonate more deeply with individual audience members. Looking ahead, the future of digital marketing is bright and ever-evolving. Here are some exciting trends to watch: The Rise of Artificial Intelligence (AI): AI is poised to play a bigger role in marketing, from content creation to personalized ad targeting. The Metaverse and Web3: The emergence of the metaverse and Web3 will present new opportunities for immersive brand experiences and marketing strategies. Focus on User Privacy: As user privacy concerns continue to rise, marketers will need to adapt with ethical and transparent data practices. The Power of Voice Search: Voice search is becoming increasingly popular, and marketers will need to optimize their content for voice queries. We're excited to see how digital marketing continues to evolve and shape the way businesses connect with their audiences in the years to come! #WorldDigitalMarketingDay #digitalmarketing #marketing #evolution #socialmedia #contentmarketing #mobilefirst #data #personalization #futureofmarketing

𝗛𝗼𝘄 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗔𝗿𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗮𝘆 𝗜𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 The #advertising landscape is rapidly evolving, and brands must keep pace with these changes to remain competitive. As data privacy regulations become more stringent, and the industry shifts towards privacy-first approaches, #contextualadvertising is emerging as a crucial solution for reaching relevant audiences without relying on intrusive tracking methods. The global advertising market is projected to grow substantially, reaching $562 billion by 2030. This upward trend reflects the increasing demand for smarter, more targeted ad strategies. Here’s why contextual advertising is becoming a cornerstone of this new landscape: • 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: With increasing attention to user privacy, brands are seeking ways to engage consumers while respecting their data. Contextual targeting allows for relevant ad placements based on the content of a web page, ensuring brand safety and user trust. • 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝗺𝗮𝘀𝘀 𝗿𝗲𝗮𝗰𝗵: Traditional methods have often prioritized reaching broad audiences without much attention to relevance. Now, advertisers are shifting their focus to meaningful engagement by delivering ads that align with the user’s immediate interests, leading to better results. • 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Contextual advertising, powered by artificial intelligence like our own 𝗦𝗶𝗴𝗻𝗮𝗹𝗧𝗮𝗽, can analyze both written and visual content on a webpage. This allows advertisers to place ads that match the theme and tone of the page, ensuring more effective consumer engagement. • 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗶𝗰𝗵𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀: With contextual tools, brands can also explore building more precise, niche audience segments, leveraging first-party data and expanding into new opportunities like Connected TV (#CTV). In this shifting environment, Mavern Media is at the forefront, helping brands navigate these changes by providing advanced contextual solutions that align with the latest industry trends. Below is a look at the projected growth of the global advertising market, underscoring the importance of innovative approaches like contextual advertising Mavern Media is empowering brands to thrive by embracing smarter, privacy-conscious strategies that are both effective and future-proof.

Brittany Crowley, Co-Head of Investment at PHD Sydney, attended the News Corp D_Coded showcase, which is centered around improved targeting, increased insights, personalisation, and measurement for advertisers. Intent Content, News Corp's audience intelligence platform, is being "supercharged" with AI technologies to give advertisers more sophisticated data collaboration tools for planning, booking, and measuring. According to Brittany, News Corp's "doomsday" prep provided advertisers and agencies with a smart solution to prepare for the impeding deprecation of third-party cookies and ensure success. Brittany said, "Rapidly evolving consumer attitudes/behaviors and media consumption, coupled with an increasingly fragmented and digitalised market, call for a more data led customer centric approach to deliver business outcomes" "News Corp is providing a solution to access and navigating diverse audiences and through data collaboration (LiveRamp), partnerships and the use of smart technology, can help improve match rates and addressability, resulting in effective outcomes for advertisers and a more positive advertising experience for consumers." #PHDIntelligenceConnected

𝐃𝐫𝐢𝐯𝐞 𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐇𝐨𝐭𝐭𝐞𝐬𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐫𝐞𝐧𝐝𝐬 𝐨𝐟 𝟐𝟎𝟐𝟒! 𝟏= 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Get ready for more AI-driven tools revolutionizing how we run paid search campaigns. Think advanced bid strategies, smarter audience targeting, and even semi-autonomous ad creation. The future is all about predictive analytics and "better results." 𝟐= 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠: Automation is the name of the game, with smart bidding strategies like Target CPA and ROAS gaining traction for efficient campaign optimization. These tools are proven effective and only getting better! 𝟑= 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐁𝐫𝐨𝐚𝐝 𝐌𝐚𝐭𝐜𝐡:Google's confidence in AI means a push for broader match types. While it's a shift from the traditional granular control, it's about letting the machine learn and optimize for results over time. 𝟒=𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐁𝐨𝐨𝐦: Video ads, especially short-form ones like YouTube Shorts, are set to explode. With more competition on platforms like TikTok, expect a shift towards Shorts as a prime ad placement. 𝟓=𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Search is getting more visual, with possibilities like AR integration, dynamic image ads, 360-degree product previews, and even voice-activated ads on the horizon. Stay ahead of the curve by keeping an eye on these trends and embracing the AI-driven future of Google Ads! #GoogleAds #DigitalMarketing #AI #Automation #Trends2024 #PerformanceMarketing #GoogleUpdate #Ad #Adword #Google

📍Marketing Evolution📍 From the ☎️90s to 2024💻 “While technology and platforms have transformed marketing over the decades, core principles have endured” #AudienceUnderstanding- In the 90s, we used demographic data and focus groups. Today, advanced data analytics and AI offer deeper consumer insights and precision targeting. #BrandMessaging- Consistent and compelling messaging was key then, with TV and print ads. Now, it spans digital platforms, leveraging social media, content marketing, and personalized ads. #CustomerEngagement- Building relationships has always been crucial. The 90s relied on direct mail and personal interaction, while today’s strategies include social media engagement, interactive content, and email marketing. #MarketResearch- From surveys to real-time data, understanding market trends remains fundamental. The tools have evolved, but the need for accurate insights is as strong as ever. #CreativeCampaigns- Creativity has always driven impactful campaigns, from memorable TV spots to multimedia storytelling across digital platforms. #CompetitiveAnalysis- Keeping an eye on competitors is timeless. Whether analyzing ads or tracking online activities, staying competitive is key. Despite the changes, these enduring principles continue to guide successful marketing strategies. What principles do you rely on? #Marketing #DigitalMarketing #BrandStrategy #CustomerEngagement #MarketResearch #CreativeCampaigns #CompetitiveAnalysis

𝐀𝐬 𝐰𝐞 𝐦𝐨𝐯𝐞 𝐢𝐧𝐭𝐨 𝟐𝟎𝟐𝟒, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐟𝐚𝐬𝐭. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐭𝐫𝐞𝐧𝐝𝐬 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡, 𝐚𝐥𝐥 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐝𝐚𝐭𝐚. 1. Personalized Marketing People want messages that feel personal and relevant. Use data to understand your audience's preferences and create tailored content just for them.   2. AI and Machine Learning AI tools like chatbots and automated content are making marketing easier and more efficient. They also give you valuable insights into what your customers want.   3. Voice Search More people are using voice search with smart speakers and phones. Optimize your content to match the natural, conversational way people speak.   4. Video Content Video remains king. Short videos, live streams, and interactive videos get more engagement than other types of content. Use data to see which videos your audience loves most.   5. Privacy and Security People care about their data privacy. Make sure you’re transparent about how you use data and keep it secure to build trust with your audience.   6. Omnichannel Marketing Customers interact with brands on many channels. Use data to create a seamless experience across all platforms.   7. Influencer Marketing Influencers are still important, especially those with smaller, highly engaged audiences. Use data to track which influencers bring the best results. 8. Interactive Content Polls, quizzes, and interactive infographics get people involved. They also provide useful data about what your audience likes. IDEA FROM THANUKA #digital_marketing #Marketing #branding #digitalcontentmarketing #e_commerce #extramoneyonline #internet_marketing #seo #networkmarketing #onlinemarketing #ThanukaAshen

🚀 𝐀𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠🚀🚀 As the digital advertising landscape evolves, businesses must navigate privacy changes and optimize their strategies. Here are key steps to stay ahead: 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐅𝐢𝐫𝐬𝐭-𝐏𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚: Collect and leverage data directly from your audience. Opt for personalized experiences and use CRM systems effectively. 𝐂𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Shift to contextual targeting. Understand content context and align ads accordingly. 𝐏𝐫𝐢𝐯𝐚𝐜𝐲-𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 𝐓𝐨𝐨𝐥𝐬: Explore solutions like Google’s FLoC. Respect user privacy while targeting effectively. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐎𝐰𝐧𝐞𝐝 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬: Strengthen your website, app, and email channels. Engage directly with your audience. 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Beyond Facebook and Google, explore platforms like LinkedIn, TikTok, and Pinterest. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Compelling creatives matter. A/B test for effectiveness. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬: Work directly with publishers for transparency and quality placements. 𝐄𝐝𝐮𝐜𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦: Stay informed and adapt strategies based on industry trends. Remember, agility and creativity are your allies! 🌟 If you have questions or need more insights, feel free to ask! 😊 #𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 #𝐏𝐫𝐢𝐯𝐚𝐜𝐲𝐂𝐡𝐚𝐧𝐠𝐞𝐬#𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲#𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐬𝐭𝐫𝐚𝐭𝐞𝐭𝐞𝐠𝐲#𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠#𝐓𝐫𝐞𝐧𝐝𝐬