Daniel Huerta’s Post

Been thinking about parlays and why they are popular with the american audience. Parlays are bets comprised of smaller bets which all have to hit in order for the parlay to pay off. So what makes parlays so compelling? 1. Low odds, high payoffs - Classic prospect theory. On average individuals overestimate the likelihood of marginally more unlikely events. We see this in the lottery where the expected value of a ticket is held flat but the lottery become more popular as the largest payout gets higher and higher. 2. Many bets in one - Enhances the Near Miss Effect. Chopping up the bet into smaller parts allows the player to feel like they were almost there when it came to getting the big payoff. On bets which players were 90% right the house takes 100% of the money. 3. Leverages existing stories - Driving player engagement is easy. The house doesn't have to invest in art, story, or a narrative structure to draw in a player. The player bets on what they already find the most interesting in their preferred sporting event. When I sat down to to think about parlays the parallels to lotteries and slot machines came to mind. What do you find interesting about parlays?

Interesting take on risk in #sportsgambling . Look forward to reading more interesting thoughts from this great guy in #NYC

Today, I’m proud to announce the launch of Impresario Strategic Growth Service. Impresario Strategic works with professional football (soccer) clubs and leagues to help them grow. We do this by applying the experience of promoting more than 2,000,000 live events for thousands of teams, producers, promoters and venues. Using price, promotion and audience building, we help clubs and leagues build their audience, their revenue and ensure financial sustainability and success. It’s a very interesting time for professional football.  It’s a time of unprecedented growth and opportunity, but also of pressure. Clubs and leagues know this. They sense that their businesses have to evolve and improve to meet the challenge of all this interest. That’s a good problem to have, but it won’t solve itself. We’re doing this because we love the sport. Football really is the World’s Game, and it’s a privilege and a thrill to help it thrive. So if you run a professional men’s or women’s football/soccer club anywhere in the world (or know someone who does), drop us a line. If your vision is a full stadium, an army of raving online fans and a club with a brighter, more prosperous future, what a coincidence! That’s our vision for you too…

Let's talk about the worthless negativity train. Get off it now! The moment I landed in Boston yesterday I was hearing, "oh PAX is a bust, hardly anyone there, none of the big names, it's a ghost town." I BEG TO DIFFER. Fridays are usually slower and I tell you, the floor was hella crowded. Tons of games, tons of fans, a feeling of discovery and joy. Why aren't some of the big names here? Two easy reasons: 1. GDC overlapped PAX E again this year (this will not happen in 2025), and you can't do two shows well at the same time. GDC was first and is the more business-oriented event. 2. After the rough two years we've just had, painful layoffs, massive budget cuts, it's not a good look to spend megabucks when your former staffers are desperately seeking alternate employment. So what does this mean for PAX? game companies that would normally struggle in the shadow of the big players are in the spotlight and deservedly so. There are great titles here! I was of course thrilled to see Larian Studios here, a company that has NOT had layoffs and made my favorite RPGs of all time (Div I and II as well as their famous younger sister BG3). FFXIV is front and center and with huge traffic. PAX East is different this year, but not lesser in terms of its impact and engenderment of fun and camaraderie. HAPPY 20TH, PAX, and many happy returns! :)

You could argue that the Super Bowl is like the Super Bowl for marketers. But it is a chance to score big with new players and turn them into loyal year-long ones. 🏈 With the big game just around the corner, our blog shares 8 data-driven tips to help sportsbooks turn game-day spikes into lasting growth. Start now ⏩ https://lnkd.in/e5UtjHV4

The money is flowing in sports. Several acquisitions/raises were announced this week: • Greenfly closed a $14 million round • Centre Court Capital closed a $42 million fund • Miach Orthopaedics, Inc. closed a $20 million round • Arctos closed a $4.1 billion round • Liberty Media acquired Dorna Sports for around $4.5 billion • Silver Lake acquired Endeavor for around $13 billion It's cool to see how much the sports tech and sports business ecosystem has exploded over the past several years. It's also crazy that there's still a ton of growth and upside. Stay in the know 📥 👇 #sportstech #sportsbusiness #linkedinsports https://lnkd.in/dUYVHG5y

Want to know how Lumen Technologies is helping power the Tampa Bay Buccaneers' game-day operations?  It was a challenging week for the Bucs, losing their top two receivers in one game and then falling to the Ravens. No disrespect to Ravens fans, but come on Lamar, throttle it back and give the league a chance 😊. Despite the tough times for Bucs fans, check out this post to see what they enjoyed on Monday night. Discover how Lumen Networking Solutions are helping transform the fan experience at Raymond James Stadium; download the playbook now ➡️   #PoweredByLumen 

You could argue that the Super Bowl is like the Super Bowl for marketers. But it is a chance to score big with new players and turn them into loyal year-long ones. 🏈 With the big game just around the corner, our blog shares 8 data-driven tips to help sportsbooks turn game-day spikes into lasting growth. Start now ⏩ https://lnkd.in/dk8u5nhT

Starting up now

I wasn’t expecting a capacity crowd for last night’s Toronto Blue Jays-Detroit Tigers game, but then realized…the game was an Apple TV + exclusive broadcast. Though criticized, these broadcasts have an unintended benefit. Nothing like not being able to watch your team on TV to get you down to the ballpark! Not many recall the days of local TV blackouts in the 1970s that aimed to “force” people to attend games at the stadium. Some people blame the blackout policy for the CFL’s Toronto Argonauts losing a generation of fans in this market as fans gravitated to free-to-air NFL broadcasts on the Buffalo affiliates of U.S. TV networks. However, these occasional Apple TV games - beyond reaching cord cutter or cord never tech-savvy Gen Zers and Millennials - could also be having the positive effect of spiking game attendance. If Apple TV+ games can be strategically scheduled for nights and opponents that typically yield low attendance, the deal will have greater benefits than expected. Perhaps a moderated, as opposed to an absolute broadcast ban, would have achieved the desired effect of the blackout policy. However, in our current era of content demand, content discovery, brand building, and streaming service proliferation, the notion of intentional blackouts seems incomprehensible to me. #sportsmedia #nostalgia #streaming #blackout