CPG Launch Leaders’ Post

In this sneak peek of our latest episode, Bevz co-founder Jason Vego answers the question: "What role will small businesses play in the future of ecommerce?" We'd love to hear your answer to this question in the comments below!

And here comes another edition of our Middlemen Podcast: Episode 5 overall and Part 2 of our 3 parter on retail media titled "The Current State of Retail Media" from Tom Limongello and myself. Last week in Episode 3, we explored the origins of retail media and next week we'll look ahead and make predictions about the future of retail media. Back to this week's discussion where we touch on - Costco's recent retail media announcement - The movement for retailers to inhouse existing adtech from companies like Kevel, Criteo, TTD and others. - How the Quotient Alumni Network seems to be the connection point across all retail media efforts - And a rant from yours truly about how everyone is misusing the network moniker with retail media

Are retailers moving fast enough as they build out retail media? Are they setting themselves up to be self-sufficient? Get ready for part 2 of our #RetailMedia series on the Middlemen...we talk about how retailers have begun the process of in-housing their technology, and their slow slide toward becoming digital publishers. Why is it happening slowly? Because display ads on retailers never really worked. We also cover Costco's launch of its Off-site retail media offering, and how (this part is a rant) unsophisticated press coverage is stuck treating all retail media capabilities as one monolithic thing, and holding back an understanding of the business. Some shout outs to Mark Williamson of Costco Wholesale and Michael Halverson of Albertsons Media Collective in this episode as well as a lot of talk about the rise, fall and dispersion of talent from Quotient to the rest of the retailers and vendors who are building out retail media. Spotify https://lnkd.in/esFZiWqY Youtube https://lnkd.in/eW_uHuKZ

COVID-19 reshaped the financial landscapes of businesses, highlighting the critical importance of adaptability in maintaining profitability. As consumer behaviors and market conditions shifted, companies faced new challenges in managing their profit margins, particularly with increases in logistical costs and salary inflation. Understanding these dynamics can provide valuable insights into effective business strategy during uncertain times. Chad Rubin, Founder and CEO of Profasee, explore how businesses navigated these turbulent times and what strategies proved most effective in sustaining their financial health. This discussion is crucial for any business looking to bolster resilience against future economic shocks. 🎯 🔍 Watch the full conversation here 👉 https://loom.ly/pSeBfRk to dive deeper into our analysis and gain actionable insights on staying profitable in a changing economic landscape. Follow us for more updates and advice! 🚀 #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

In this weeks episode we spoke with James Simpson, VP of Global Channel Sales at Rokt about how eCommerce brands can personalize exit experiences and monetize dead space to increase the margins of each transaction. Give a watch or listen to the show or clips. The links are in the comments. #ecommerce #monetization #retailmedia Rokt Cogent Collective Courtney Hopkins Matthew DiVincenzo Tom Barbaro Sean Simon Gabriella Barrera

In a world focused on the next big thing, it's easy to overlook the essence of our endeavors. Michael Maher, Chief Idea Officer of Cartology, and our guest Carol Shih, Chief Everything Officer at Qode Space, dive deep into the significance of building a legacy. It's not just about what we accumulate but about the memories we create, the lives we touch, and the paths we pave for future generations. 🤝 Success can’t simply be measured by our wealth. Legacy serves as a beacon, reminding us that true achievement lies in the impact we have on those around us. It’s about leading by example, fostering a community that thrives on authenticity and growth. This conversation sheds light on prioritizing what truly matters, encouraging us to reflect on the legacy we aim to leave behind. ✨ Let's take this opportunity to reflect on how we can contribute to a legacy that outlives us. Listen to the full conversation here 👉 https://loom.ly/NQMoj20 , and if you're ready to be inspired and to inspire others, follow us for more insights into making a lasting difference. #LegacyLeaders #MakeAnImpact #LegacyLeaders #MakeAnImpact #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

In a thought-provoking chat between Michael Maher, Chief Idea Officer of Cartology, and our esteemed guest Carol Shih, Chief Everything Officer at Qode Space, we dive deep into the complex dance between rapid growth and quality in business. 🤔 They share insights on how a singular focus on revenue can detract from the value delivered to clients, underscoring the delicate balance that needs to be maintained to ensure long-term success. 🎯 They shared this gem: slowing down a tad to focus on quality is actually a win-win. It's not just your clients who'll thank you; your team will too, because they get to really dive deep into their work without feeling rushed. This might seem a bit out there when everyone else is racing to the top, but Michael and Carol make a strong case for playing the long game and why it's worth it. 📈 So, if you're out there trying to make sense of growth, revenue, and keeping the quality bar high, give this discussion a listen 👉 https://loom.ly/NQMoj20 and trust me, it's a game-changer. Don't forget to hit follow for more real talk like this. 🌟 #KeepItReal #GrowthWithPurpose #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

Let's talk about something interesting: the balance between making money and doing good. It's easy to think you have to choose one or the other, but guess what? That's not the case at all. 🌿💡 Join Michael Maher, Chief Idea Officer of Cartology, and our guest Keith Hartnett, CEO of Better World Products (Amazon Agency). They're diving deep into this topic, breaking down myths about capitalism, and showing how accountability and personal values play a huge role in shaping better businesses. 🎙️🌎 Curious to learn more? Listen to the full conversation here 👉 https://loom.ly/NQMoj20 and stick around and follow us for insights that challenge the status quo and guide us towards doing business with a heart. Let's navigate this journey together. Hit that follow button! 👣👥 #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

Embracing authenticity in the workplace is more than a philosophy; it's a journey towards creating deeper connections and building trust. 🌟 In our latest episode, we explore the power of showing up as your true self, even in the face of expectations that challenge us to be otherwise. Join Michael Maher, Chief Idea Officer of Cartology, and our guest Carol Shih, Chief Everything Officer of Qode Space, as they dive deep into the realities of agency life, the search for good partners, and the transformative impact of authenticity on business relationships. 🚀💼 Carol's experiences remind us that our unique qualities are not just to be accepted but celebrated, leading to longer and more meaningful professional relationships. 🌈✨ Don't miss out on these invaluable insights! Listen to the full conversation here 👉 https://loom.ly/NQMoj20 and follow us for more episodes that inspire, challenge, and guide you on your journey to authenticity in work and life. 🔔👣 #AuthenticityInBusiness #LeadershipJourney #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

What is the purpose of a physical store in today's digital era? Brian Librach, former VP of Stores at Urban Outfitters, Pacific Sunwear and Old Navy, joins me on #RetailDisrupted to explore: 🔸 Findings from his new book: The Retail Leader’s Roadmap. Why retail leaders get stuck and how to rewrite your career outcome. 🔸 The evolution of bricks & mortar retail – what is the future of stores and how should we be measuring success? 🔸 Which brands does Brian admire and what are they getting right? 🔸 How can retailers ensure their staff are motivated and engaged? 🔸 Cultural shifts: digital transformation journeys and the importance of taking your people with you. 🔸 Upskilling and investing in digital competencies. 🔸 Squiggly careers: why the path to success isn’t always linear. 🔸 Natalie and Brian debate the key traits of winning retailers (25 min in). Full episode links: 🎧 Apple: https://lnkd.in/eCJQj-Mr 🎧 Spotify: https://lnkd.in/eyrWHYQV 🎧 YouTube (audio): https://lnkd.in/e73UqqTV #retail #retailleadership #consumer #retailinsights #bricksandmortar #storekpis #retailtech #squigglycareers #retailtechnology #digitaltransformation #retailpodcast