Keith Hartnett

I made full video guide on how we generated $114k in 30 days from flows and campaigns for client Steal our framework for yourself below: https://lnkd.in/dU2NTHV7

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How to win featured snippets and drive MORE organic clicks to your cannabis/hemp brand's blog posts: 1. Identify opportunities You'll want to optimize articles that: → Aren't ranking #1 → Are targeting a keyword where Google is showing a snippet You can quickly get a list of these articles using the position tracking report on most SEO tools. Or, you can filter by position on Google Search Console, then manually check which keywords show snippets. Get a list of these articles and throw them in a spreadsheet, then move to step 2. 2. Scope out the current snippet Google gives the snippet to whichever article answers the user's search intent in the most concise fashion. This means that, for each article and keyword, you need to look at the current featured snippet and figure out the following: → The main search intent(s) it answers (i.e. what question, specifically, is it answering?) → How many words/characters it is → Where it appears in your competitors article (e.g. introduction? under a certain heading?) Reverse-engineering the current snippet in this fashion lets you figure out what Google is looking for. 3. Recreate the snippet in your article Now you'll want to take all the information you collected about the current snippet and use it to create a similar snippet in your own article. → Answer the same intent(s) → Use the same number of words/characters (within reason and less is more) → Place the snippet in a similar spot in your article But there's one more thing you need to do here: make your snippet better. There are a few things you can try here: → Say the same thing in fewer words → Answer the question using the same language as the search query → Answer the question, then answer another related question or give an extra tidbit of info (e.g. make your snippet more informative) Outdo the current snippet. 4. Resubmit your article to Google Search Console With your snippet in place, publish your article, then submit the URL to Google Search Console for re-indexing. This will often help your updated article get in the index faster, which speeds up your results. - If your cannabis/hemp brand has 30, 40, 50+ blog posts and they're not all ranking #1, quarterly snippet optimization can be a big traffic unlock. Moving even one article from position 5 to position 1 overnight can have some serious traffic implications for your business, depending on the keyword. And it takes 5 minutes per article - literally. The little things count in SEO. Keep optimizing. 💪

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There’s a ton of ways to make money online. Dropshipping, Amazon FBA, Affiliating etc. None of them beat personal branding. Learning a skill, curating your profile around it and providing it as a service. You can start making money this week with a personal brand.

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I don't want to see another CBD brand even THINK about dumping $1,000s a month into SEO when they've got foundational flaws in their marketing. Too many CBD and hemp brands think SEO is ALL they need to grow. I wish it were that easy. The function of SEO is to provide an ENTRY point to your brand for potential customers. → Category pages capture searchers with broad purchasing intent → Product pages capture searchers with specific purchasing intent → Blog posts capture searchers with informational intent → Reviews pages capture searchers who are considering your brand specifically But that's the thing. An entry point is ALL that SEO is for your brand. It can't make people give a sh*t about your brand. It can't bring people back when they've abandoned a purchase. It can't bring people back once they've already purchased. And you need to do these things if you want your CBD brand to grow. You need to have the foundation in place. → A clear target customer → A clear value proposition → Email sequences and flows to communicate that value prop to that target customer, constantly SEO is just what you use to build on that foundation. So yes, SEO is important and is a big priority. But it can't do everything for your CBD brand. Build the foundation with good messaging and retention marketing systems. Then build a house on it with SEO.

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Here's a playbook we're running to generate leads for a hemp based company that focuses on B2B: 1) Google ads for high intent keywords to capture existing demand. This is usually the quickest path to leads. We use Google Search Console + AlsoAsked to build a bank of keywords. We use a clean domain to build a landing page that's devoid of much specific language, avoids using trigger keywords etc. We setup conversion tracking using GTM & GA4; and then setup a webhook in their CRM to ensure tracked correctly at the contact level Once we start to see which keywords are bringing the clicks/conversions; we'll invest more time into building out custom landing pages for those keywords to more closely align with search intent. We also setup a few retargeting campaigns 2) We used Google and a 3rd party data provider (that uses SIC codes) to identify & build a targeted account list For a more niche business (with nuance b/t states & their regulatory components) doing some of this manually is really only way Once we have the target companies; we use Apollo.io to enrich the data. From there we will be doing a few things: - Outbound email campaigns to share helpful content; we'll run this through Instantly.ai - Adding accounts into LinkedIn to build lookalike audiences & run a few campaigns to distribute content & share some brand awareness ads + sprinkle in a few silly meme ads for attention. This will be a small budget of $1-2K per month given the small TAM - Setting up 2 direct mail campaign tests. 1 will be a letter style mailing & the other will be a postcard. Both will have diff offers; with some tangible / no-cost value prop to the target account - Working w/ internal sales team to tee up cold calls using enriched data; CTA will be checking on the mailer & offering free value adds 3) Setup new website visitor ID from Instantly.ai on their main URL; and then will be building a funnel of ID > outbound using their tool to ideally send more targeted / personalized outreach based on intent. Looking for some support on your B2B playbook; let us know! We bring the whole team to the project

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Ecommerce brands need to do some quick napkin math right now.  I literally wrote this 8-figure brands numbers down in two minutes.  How many of these do you have: 😍 1x Buyers 😍 2x Buyers 😍 3x Buyers 😍 4x Buyers 😍 5x Buyers So what percentage each cohort makes up.  In this case, this brands 1x buyers made up nearly 80% of total sales. Now, based on that napkin math, here's usually the biggest conclusion: The hardest part of getting repeat buyers is going from 1 to 2.  But when they go from 1 to 2, going from 2 to 3 is a SIGNIFICANTLY easier jump.  And then 3 to 4, 4 to 5 and on and on.  So all your efforts should focus on getting customers from 1 to 2.  Which is what we excel in.  And then the leap from repeat buyer to brand loyalist is a piece of cake... in perpetuity.  Do your napkin math.  DM it to me and I'll share my insights. --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

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Scaling my eComm (Part #4). We ran out of stock but we kept profitably acquiring new customers... How? Context: 3 weeks ago we ran out of stock but I didn’t want to stop scaling our Facebook ads because the results were phenomenal and we almost reached $500/day in profitable spend just 2 months after launching the brand. So we had to figure something out. We decided to steal an absolutely genius idea from Nick Shackelford and his eComm brand BRĒZ A few months ago they reported that adding a banner to the product page which indicates when the next product shipment will be, allowed them to keep spending money on META while being out of stock. So we did the same thing. We added an image right above the Add To Cart button showing 3 different dates. 1. The current date → indicating 100% sold out. 2. The day of the next product shipment → indicating it’s already 70% sold out 3. A random date 1 month later → the trick here is you want this date to be AT LEAST 30 days after you receive your product. The goal is to create scarcity. See the image below for reference. And it worked… Of course, I decided to decrease spend a bit since I was scared of this thing not working and us losing money… But we were able to maintain a $200-$250/day in spend without seeing a drop in our conversion rate. Thanks, Nick Shackelford for the hack!

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Cart Abandonment Flow Tip. This is only for brands with free shipping over a certain $ spend. Instead of giving 10% off to all customers, have a conditional split for value. If the abandoned cart value is over that free shipping threshold, talk about how they qualify for free shipping instead of giving them 10% off.

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The ONE Meta Ads cheatcode to make gazillions… Doesn’t exist. That guru. You know the guy. He’s cracked the code. He’s got it all figured out. So could you, for just $499 & an hour of your time watching his course. Sure sounds nice. Unfortunately, that’s not how life works. Understanding the fundamentals. Testing hundreds or thousands of variables. Consistently honing in on what works. Cutting what doesn’t. That’s what the not-so-secret yet not-so-often-practiced code is. There is no silver bullet, gold bullet, or rainbow leprachaun. That can be your competitive advantage though. Your moat. 1% better everyday. That’s the code. — Enjoy this? ♻️ Repost & follow Jack Lauzon for more. Want to grow your SaaS/Fintech sales pipeline? Subscribe to our newsletter today: https://lnkd.in/exXkne9b

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I’ve generated $18.8M revenue for my DTC client. Using my Google Ads growth system to do so. Here's exactly how I did it. ————————— P.S. Are you ready to scale your eCommerce brand? Comment or DM me “Growth” to get started.

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Your DTC product is failing, And it's NOT your marketing team's fault. Some DTC founders think that... They will come up with any product, Then hire a great marketing team, And become millionaires or billionaires. But problems arise When even after good marketing, Their product fails and the blame goes to marketers. Here's the reality: Shitty product + Good marketing → May get initial traction, → But will eventually fail. Good product + Bad marketing → Takes time to gain traction, → But will ultimately succeed. Good product + Good marketing → Market domination! (The Simple Business 101) So, if your product is continuously failing, Don't just blame your marketing, It could be your product too. Work on that. Ps - What's one product you think is great but deserves better marketing? Follow me for more😊✌ #DTC #DirectToConsumer #ecommerce #MarketingStrategy #ProductDevelopment #BusinessGrowth #StartupLife

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7 mistakes I've made selling on Amazon that cost me over $50,000: ___ Enjoy this? ♻️ Repost it to your network and follow me Corey Ganim for more. Need help reaching out to wholesale suppliers? 📌📌 Grab my (free) templates for contacting suppliers in the pinned comment.

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Access to 25+ brands’ landing pages that have great conversion rates 👇🏻  Companies spend $1000s on ads but their website experience sucks. We work with dozens of DTC brands in Wellness Industry... And testing different landing pages has reduced the CPA a lot.. If you boost your brand’s conversion rate from 1% to 2%, your CPA will drop by 50% and ultimately ROAS will increase by 100% 📈 Like this post and comment “LP”, to get access to this landing page swipe file 📩 #dtcbrand #ecommerce #brandbuilding

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I added $172,000 to an ecom brand just using paid Ads. My No. 1 Paid Ads Tip: Keep reviewing your failed ads. They hold the answers to your marketing problems. Always focus on fundamentals, that’s how you keep printing money.

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Here’s how I boosted email recipient revenue by 860% in 90 days for a California Pet Brand - with minimal effort on their part: This 7-figure brand was struggling with email deliverability, improper list segmentation and more - costing them thousands every week. They needed an effective solution to fix these issues and grow the brand. Their in-house team tried to tackle it, but lacked strategic expertise. In addition, their messaging was generic instead of being clear, powerful, and compelling, while their designs underperformed and didn’t do the brand any justice. They hired other agencies / freelancers, but none performed. After partnering with us, we immediately completed a comprehensive analysis that identified strategic gaps in their customer journey. Next, we developed advanced strategies to take advantage of their strengths and addresses their weakness. Then our team of experts crafted enticing messaging and high-performing designs that resonated with their audience and stayed true to the brand. The results? Revenue per email recipient soared from $0.05 to $0.48 – an incredible 860% increase, placing their metrics in the top 1% of their industry. We handled all the heavy lifting, so their time investment was minimal. This transformation significantly boosted the profitability of their email marketing channel, adding thousands of dollars in extra revenue every month, helping them grow the brand and freeing their team to focus on other areas of the business. Why did we succeed where others failed? Because we deliver personalized solutions, focus on tangible results, and specialize in email marketing for DTC brands. If you want to see similar results for your brand, visit our website https://lnkd.in/d_5e5rMx to learn more. #shopify #klaviyo

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My agency has generated over $110M in email revenue for DTC brands. But here’s the uncomfortable truth. Most DTC brands send generic emails. And then wonder why their email revenue is stuck. Here's the fundamental reason why generic emails don’t work: 👉 They alienate most of your audience Which leads to… ⛔ Weak engagement ⛔ Poor conversion rates, and ⛔ Underperforming email revenue. Seth Godin says: "When you speak to everyone, you're speaking to no one." Ok? That's the harsh truth. So what’s the true switch for turning around performance? Personalized emails. They… ✅ Boost engagement rates. ✅ Build loyalty, and ✅ Drive more conversions. When you speak to your audience’s specific wants, needs, and interests, each message becomes more valuable. This approach gets more attention, drives higher engagement, and makes each customer worth more. Here’s how great DTC brands use personalized emails: - Segment by purchase history, need, and behavior. Group your customers based on what they’ve bought, what they need, and how they act. - Craft messages for specific customer types. Create emails for different customer groups based on what you already know about them. - Create meaningful connections. When you speak directly to your audiences' specific needs and interests, you make them feel valued and understood. This helps forge stronger relationships, which improves loyalty and engagement. 💡 Takeway: Every DTC brand in 2024 (and beyond) should prioritize personalized emails over generic ones. Stop focusing on speed and start focusing on quality. It's hard to grow email revenue with a generic approach. Spend more time personalizing your emails—the ROI is much better there. Focus on specific customer types for better outcomes. This will help you engage more with your customers, build trust, and increase your sales. What am I missing? Tell me in the comments.

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AOV, CAC, MER, and CLV can be misleading. Avoid the average trap. Suppose your store number looks like this - AOV: $55 CAC: $20 Now, with fix $15 COGS & $10 Shipping $55 - $20 - ($15+$10) = $10 in profit You are making a $10 profit on each purchase. But in reality, 70% of orders look like - Order value: $45 CAC: $25 With fixed COGs & shipping $45 - $25 - ($15+$10) = $5 in loss So you are making $5 in loss with the majority of your orders. Why are averages looking good? It's mostly because - * Organic or direct traffic sources * High ticket orders * Repeat purchases * Word-of-mouth marketing * Email marketing Blended metrics will not help unless you are selling a single product on a single channel to a single type of user. The key to profitable growth lies in segmented metrics. Segment each important metric at -  Products, Channels and Customer level. Once you start breaking up the blended metrics in each bucket, you will start seeing the leaks in the bucket. Remove products, change budgets, and focus on different segments. Don't get deceived by the FLAW of averages. #dtc #ecommerce I am Rahi Jain I help ecommerce brands maximize profitable growth using the 3C Framework (Customer, Catalog, Channel).

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Email Marketing Tip for DTC Founders: When writing copy for your emails, make it for: One Reader One Idea One Offer One Action A confused mind doesn't buy. Try it out.

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