CONNECTKI ADTECH COMPANY’s Post

𝗖𝗧𝗩 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗕𝘂𝗱𝗴𝗲𝘁-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗛𝗼𝘄 𝗔𝗱-𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗧𝗶𝗲𝗿𝘀 𝗔𝗿𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 💰 Ad-supported tiers are likely appealing to price-conscious consumers as a more affordable alternative to the full-priced ad-free options. This could be expanding the addressable market for SVOD services. It seems streamers are increasingly focusing on ad-supported offerings as a key part of their subscription models and growth strategies. I think viewers are loving the cheaper options, and streaming services are happy to welcome more subscribers. So it's a win-win! #ctvadvertising #avod #ctv #fastchannels #ottplatform 

📺 As streaming platforms strive for profitability in a competitive and evolving market, balancing subscription-based (SVOD) and ad-supported (AVOD) models has become a critical strategy. 📺 Through our latest Hawk Talk "Voices of Innovation "series, I explore how platforms like Netflix, Hulu, and The Walt Disney Company+ navigate these models, using innovative hybrid approaches to optimize both consumer experience and revenue. 📺 By understanding the strengths of SVOD such as predictable income and high content investment and the reach and flexibility of AVOD, platforms can create tailored offerings. As hybrid models and data-driven advertising continue to emerge, the future of streaming is leaning towards an adaptive blend of both, catering to diverse consumer preferences while maximizing growth. Check out our latest on thoughts on The Streaming Wars! cc: Kirby Grines #adtech #svod #avod #monetization #CTV #FAST #OTT Hawk Digital

William (Bill) Mobley: "Consumers Hungry for Solutions to Streaming Hassle - With US consumers using an average of 11 different streaming services, they are desperate for help managing it all. Bundles, content hubs, and indirect buying have come to the rescue for some, as the need to tame the streaming chaos grows. The big network SVOD apps have experimented with bundling, and had some success. Consumers seem to like that it simplifies billing at least, and that was one main complaint of managing so many streaming services. Likewise, indirect buying, where consumers purchase content through a third party intermediary like Roku Channels or Amazon Channels, was also popular among about a third of those surveyed. “Content hubs” offered by bandwidth, mobile, or pay-TV providers are also growing in popularity, as they give consumers a one-stop-shop to manage various subscriptions and content from them. FreeCast's latest launch will be more of a universal content hub that anyone can use for ALL services including; - 50+ FREE Local Broadcast Channels - 500+ FREE Streaming FAST Channels - 500k+ FREE Movies/TV Shows - Largest Selection of PPV Events - "The Surprise Hub" Service launching Next Week where you Pay, Binge, Pause, Restart ALL Subscriptions, On ALL Your Devices! ... rather than being limited to those options, sticks, stbs, etc with only a select few of the right distribution deals with another provider." https://lnkd.in/gPueGuUx #NextGenStreaming #FreeCast #NoMoreAppDivingConsumers

Understanding the Streaming TV Landscape: SVOD, AVOD, and FAST As the streaming industry continues to evolve, it's important for advertisers to grasp the various models available: SVOD (Subscription Video on Demand) SVOD platforms offer content through paid subscriptions, providing users with access to a library of shows and movies often without interruptions from advertisements. This model focuses on delivering exclusive and original content to attract and retain subscribers. It's great for uninterrupted viewing but limits advertisers' opportunities to reach audiences. AVOD (Ad-Supported Video on Demand) AVOD platforms allow users to access content for free or at a low cost, with revenue generated through advertisements. This model caters to audiences who prefer ad-supported viewing options, providing flexibility and a wider range of content choices. FAST (Free Ad-Supported Streaming TV) FAST services provide a free viewing experience similar to traditional television but are entirely supported by ads. This model has gained popularity as audiences seek diverse content options without the commitment of subscriptions. The Value of Using an Aggregator Like Premion With the growing number of streaming platforms, managing advertising campaigns can become complex. This is where Premion excels as an aggregator, offering OTT advertising solutions that span various AVOD and FAST platforms. By leveraging Premion, advertisers can streamline their campaigns, ensuring they reach targeted audiences effectively and efficiently across a multitude of channels. The ability to harness the power of an aggregator is crucial for maximizing advertising reach in today’s fragmented streaming landscape. By doing so, brands can navigate the complexities of Streaming TV advertising with ease and precision. #StreamingTV #OTT #AVOD #FAST #SVOD #Premion #Advertising #DigitalMarketing #TargetedAdvertising

𝗡𝗲𝘁𝗳𝗹𝗶𝘅'𝘀 𝗔𝗱-𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗧𝗶𝗲𝗿 𝗦𝗼𝗮𝗿𝘀: 𝗔 𝗡𝗲𝘄 𝗘𝗿𝗮 𝗼𝗳 𝗢𝗧𝗧 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻? The recent news of Netflix's ad-supported tier reaching 40 million global users is a game-changer for the OTT landscape. This explosive growth, from just 5 million users a year ago, highlights the growing demand for affordable streaming options with flexible monetization strategies. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁? Netflix, traditionally a subscription-based service, has pivoted to cater to a wider audience by offering an ad-supported tier. This move demonstrates the power of choice for viewers and the potential of ad-supported VoD (AVoD) as a viable revenue stream. If you're considering launching your own OTT platform, Muvi One empowers you to take advantage of this trend. Our platform provides the flexibility to: Deploy multiple monetization models simultaneously: Choose from AVoD, SVoD (Subscription VoD), and TVoD (Transactional VoD) to cater to a diverse user base. ✔ Seamless integration of advertising: Muvi One simplifies the integration of ad networks and tools, allowing you to generate revenue through targeted advertising. ✔ Frictionless user experience: Maintain a smooth user experience by delivering both ad-supported and premium content options. ✔Deploy multiple monetization models: Integrate AVoD, alongside SVoD (Subscription Video on Demand), and TVoD (Transactional Video on Demand), to cater to diverse user preferences. 𝗠𝘂𝘃𝗶 𝗢𝗻𝗲: 𝗬𝗼𝘂𝗿 𝗔𝗹𝗹-𝗶𝗻-𝗢𝗻𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗢𝗧𝗧 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 Muvi One goes beyond just monetization. Here's what else we offer: ✔ Effortless platform creation: Build your platform with our user-friendly interface, no coding required. ✔ Content management made easy: Upload, manage, and organize your content library effortlessly. ✔ Customization and branding: Create a platform that reflects your unique brand identity. Ready to explore the exciting world of OTT? Start your free 14-day trial of Muvi One today and discover how you can leverage AVoD and other monetization models to build a successful streaming platform that caters to a global audience. 👉 https://lnkd.in/gbf_tUwE #OTT #Streaming #Monetization #AVoD #SVoD #TVoD #MuviOne #ContentCreation

How Ad-Supported OTTs Are Winning More Viewers  (At a faster pace!) The latest data reveals a clear trend. Ad-supported over-the-top (OTT) platforms are gaining significant traction among viewers, outpacing all other streaming models. As the graph illustrates, the number of users engaging with free, ad-supported OTT video is projected to reach nearly 2 billion by 2029. This impressive growth significantly surpasses that of both subscription video on demand (SVoD) and transactional video on demand (TVoD) services. // Let's take a Closer Look at the Numbers // While the graph showcases several distinct categories of OTT video consumption, the standout is the rapid growth of free, ad-supported OTT. This segment, which includes both advertising video-on-demand (AVoD) and free ad-supported streaming TV (FAST) services, is projected to more than double its user base between 2020 and 2029. // Why is Free, Ad-Supported OTT Growing So Rapidly? // The appeal of free content, coupled with improved ad experiences and the increasing availability of connected TVs (CTVs), is driving this surge in popularity. Free, ad-supported OTT platforms offer a cost-effective way for consumers to access a wide range of content, from on-demand movies and TV shows to live linear channels. It will be interesting to see how this trend continues… If free, ad-supported OTT continues to grow at such a rapid pace, it could reshape the entire streaming landscape, potentially surpassing subscription-based models in the coming years. . . . . . . P.S. Will free, ad-supported OTT become the dominant force in the streaming world? Share your predictions in the comments! #StreamingWars #OTT #AVOD #FAST #FreeStreaming

Serial churn is becoming a prevalent trend in the US. The ease of subscription and cancellation, combined with the desire to only pay for what is actively watched explains such a trend. As a result, a quarter of US streaming subscribers, totaling over 29 million, have canceled three or more services in the past two years.  Key insights:  ·      40% of all new subscriptions and cancellations last year were from serial churners.  ·      The average monthly spending on streaming has increased from USD48 to USD61, reflecting higher service costs rather than more subscriptions.  ·      Streamers must reconsider their strategies and reintroduce promotions and some offerings to reduce churn rates.  Stabilizing streaming revenues is becoming increasingly hazardous and will significantly change how streamers structure their services and pricing strategies. Netflix seems to enjoy lower churn rates according to Data from Antenna. NAB Amplify #StreamingTV #SVOD #Subscription #Churn #ConsumerBehaviour

As CTV viewership is thriving, this is causing a problem (albeit a good one) on how to effectively reach consumers wherever they are streaming. 60% of people in the UK have up to three streaming services (The Trade Desk CTV Report 2024), whilst the proliferation and ease of access of AVOD and FAST services is ever increasing viewing opportunities - for example LG Channels saw a 120% increase in monthly average users (LG Ad Solutions The Big Shift: (Wave II)). Just as viewers are spoilt for choice, as marketers we’re spoilt for opportunities to reach them. We're being hampered though due to the fragmented nature of activating in different environments, which in turn limits aggregated addressability. SVOD subscriptions are in ~20mm households in the UK, with a lot of discussion around the big players, but their ad-tier household penetration still has some way to go: Netflix’s ad-tier is just shy of 10%, whilst Disney+ is less than 3% (Barb Audiences Establishment Survey Q2 2024). Prime nailed their ads-by-default approach with little kickback (probably due to minimal ads for the time being and the wider Amazon offering), but consumers do not stick with just one platform. These still require being bought in silo even via DSP activations. For CTV campaigns to scale, a multitude of partners across the ecosystem need to be part of the media plan to ensure your target audiences can be reached effectively and at scale. To do this, you need to work with a partner that has the ability to plan, activate, and measure across multiple partners in a seamless, aggregated manner to maximise scale. This comes in three parts: data, technology, and insights. I’ll comment in a future post on how we’re doing this at Azerion UK, but if you want to know more beforehand, drop me a message and I’ll share how. #tv #ctv #streaming #bvod #avod #fast #svod #adtech #programmatic #ott

🎬 Monetize Your Content with PlayBox Technology! 🎬 In the ever-evolving world of digital streaming, PlayBox Technology is your go-to partner for navigating the seas of video monetization. Let’s dive into the models that can turn your content into revenue! 🌟 AVOD (Advertising-Based Video on Demand): Capture your audience with free content while generating income through ads. It’s a win-win for everyone! 💎 SVOD (Subscription Video on Demand): Build a loyal community with exclusive content accessible through subscription. Consistent revenue and engaged viewers? Yes, please! 🎟️ TVOD (Transactional Video on Demand): Offer premium content for a one-time fee. Perfect for blockbuster releases or special events! 🍿 PVOD (Premium Video on Demand): Elevate your content game by providing early access to new releases for a premium price. 🚀 FAST (Free Ad-Supported Streaming TV): Combine the best of traditional TV with the digital world. Free for viewers, revenue-generating for you! 🔒 Membership Models: Create a sense of belonging with memberships that offer special perks and content to your subscribers. 🔗 Hybrid Approaches: Mix and match monetization models to suit your content strategy and audience preferences. With PlayBox Technology, you’re not just adapting to the market; you’re setting the trends. Our innovative solutions support all these monetization models, giving you the flexibility to choose what works best for your content and audience. 📈 Embrace the Future with PlayBox Technology Whether you’re a seasoned broadcaster or a rising content creator, our cutting-edge technology empowers you to maximize your earnings and reach your full potential. Join the revolution and monetize your vision with PlayBox Technology today! #VideoMonetization #AVOD #SVOD #TVOD #PVOD #FAST #Membership #Hybrid #PlayBoxTechnology

Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand and Ad-Supported Video on Demand to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models will be key to future success. https://lnkd.in/eUnTiaZE #svod #avod #fast #streamingmedia