The Streaming Wars’ Post

Japanese OTT market is booming with a remarkable growth rate

FAST & AVOD are Merging --> Are you ready? As streaming evolves, there's a growing trend: platforms originally focused on VOD, like Tubi, are adding FAST channels, while Samsung TV Plus and others initially known for FAST are launching AVOD services. Our latest blog post explores: 🤔 Why platforms like Tubi and Samsung TV Plus are blending FAST & AVOD? 📊 How this shift impacts viewer habits in ad-supported environments. 📝 Tips for content sellers navigating these hybrid platforms. See the insights: https://lnkd.in/geQC_Phu #FAST #AVOD #streamingmedia #tubi #streamingtv

The landscape of streaming in Japan is growing rapidly, with SVOD subscriptions witnessing significant growth. From 50.6 million subscriptions in 2022, the numbers surged to 52.6 million in 2023. Read more: https://ow.ly/pkYC50QWV0u

The streaming landscape is constantly changing; one trend that is still continuing to grow is that more SVOD providers are pivoting to offering free tiers. “One problem that is apparent today, is that, typically in AVOD services, there is a lot of repetition of the same adverts when users are watching content. Prioritizing variety, accuracy and relevance will advance advertising strategies further, will keep subscribers engaged and enhance the ROI for both advertisers and providers alike.” Tom Dvorak Being able to add adverts is one thing, but it’s vital to keep the customer experience central to the viewing experience. Hear from our co-founder, Tom Dvorak and other industry leaders on what providers need to think about evolving their service in the latest IBC - International Broadcasting Convention Content Everywhere article. https://lnkd.in/gw9j5SZv #streaming #OTT #AVOD #advertising

Discover the transformation journey of FAST channels, as they evolve from stand-alone to essential partners in promoting SVOD and live linear streaming services. Get more of Dan's insights in our blog post: https://lnkd.in/gU-pJsUp

📺 For the past few years, Free Ad-supported Streaming TV (FAST) streaming services have been one of the most talked about and contested topics in the streaming media market. As FAST gains traction, its use is starting to be seen as a component of a larger content strategy, wherein content owners and broadcasters are beginning to emphasize a variety of revenue models and methods for packaging videos with as many options as possible. #safesteeaming #kidoodletv #fastchannels #amagi #samsungtvplus #watch247 #adrevenue #safeexchange #adspaythebills https://lnkd.in/g5bU-mDa

#TelevisaUnivision’s #ViX on track for streaming profitability in 2H 2024 Following the first full year of operations for Spanish-language streaming service ViX, TelevisaUnivision on Thursday said its streaming business is on track to achieve profitability in the second half of 2024. Launched in 2022, ViX offers a completely free ad-supported version as well as premium SVOD version. An ad-supported premium subscription tier for ViX is slated for Q2. Speaking on TelevisaUnivision’s (TU) fourth quarter and full year 2023 earnings call Thursday, CEO Wade Davis said 2023 was a critical year for ViX both in terms of content performance and distribution. The service now has more than 7 million subscribers on the premium ad-free SVOD tier, while monthly active users on the free tier continued to grow. ViX also marked increased engagement. According to Davis, ViX doubled total streamed hours in 2023, while consumption per user grew 20% in Q4 compared to Q3. https://lnkd.in/dBNDQxgr

William (Bill) Mobley: "Consumers Hungry for Solutions to Streaming Hassle - With US consumers using an average of 11 different streaming services, they are desperate for help managing it all. Bundles, content hubs, and indirect buying have come to the rescue for some, as the need to tame the streaming chaos grows. The big network SVOD apps have experimented with bundling, and had some success. Consumers seem to like that it simplifies billing at least, and that was one main complaint of managing so many streaming services. Likewise, indirect buying, where consumers purchase content through a third party intermediary like Roku Channels or Amazon Channels, was also popular among about a third of those surveyed. “Content hubs” offered by bandwidth, mobile, or pay-TV providers are also growing in popularity, as they give consumers a one-stop-shop to manage various subscriptions and content from them. FreeCast's latest launch will be more of a universal content hub that anyone can use for ALL services including; - 50+ FREE Local Broadcast Channels - 500+ FREE Streaming FAST Channels - 500k+ FREE Movies/TV Shows - Largest Selection of PPV Events - "The Surprise Hub" Service launching Next Week where you Pay, Binge, Pause, Restart ALL Subscriptions, On ALL Your Devices! ... rather than being limited to those options, sticks, stbs, etc with only a select few of the right distribution deals with another provider." https://lnkd.in/gPueGuUx #NextGenStreaming #FreeCast #NoMoreAppDivingConsumers

#SNData: Operator-led streaming bundles gain momentum, but common platform needed for major growth. According to new analysis from Omdia, 365 million subscription video on demand (SVOD) subscriptions will be distributed through operator TV, broadband and mobile bundles, representing 20% of the global streaming market. By 2029, bundling is expected to generate 540 million online video streaming subscriptions, or 25% of the global market.

Is the cost of all your streaming services adding up? Adopting a strategic approach to content consumption can help you save money. Check out this guide to learn more. #Streaming #Entertainment https://hubs.la/Q02zy2k00