Commkarsn’s Post

*The Omnichannel Reality of Modern Commerce* Today, commerce is inherently omnichannel. Any brand, regardless of its scale, maintains both a retail and an online presence to truly understand and reach consumers. This includes having a footprint in marketplaces and active engagement on social channels. Commerce now spans multiple channels, and it’s rare to find a retailer solely relying on a single channel to connect with and understand their customers. For us, the focus has been on enabling commerce as a whole, rather than concentrating on a specific channel. There are solutions available for all types of businesses—whether offline-only, online-only, or a blend of both. The omnichannel approach ensures that brands can effectively reach and understand their consumers, providing a seamless shopping experience across various platforms. Unified commerce expert Barada Sahu on the reality of modern commerce. Catch the complete episode on: Youtube: https://lnkd.in/gB_fBf9p Spotify: https://lnkd.in/gNbGmD9r #letstalkretail ETRetail #indiaretail mason Kausambi Manjita #unifiedcommerce #innovation #omnichannel #modernretail #purpose

E-commerce growth globally has slowed down to average of 7-9% per year compared to the blistering 16-25% earlier. This shift coincides with a stronger focus on profitability, making platform-level discounts the first casualty of this move. It also shifts the focus from price to service. This opens up opportunities for other platforms. Now, 'Experience' will be the key differentiator. Each category will eventually identify and stabilize into one type of channel—either online-only or omnichannel—depending on what consumers value more in that category: experience or price. #shopbriskk. #CustomerExperience #omnichannel. #retail #ConsumerBehavior. #Profitability #RetailTrends #DigitalCommerce

Gen Z Loves Stores?! Apparently so...In-Store Reigns Supreme for Gen Z which prefers in-store shopping (30.77%) over online! This clearly challenges the myth they only shop online. So what are the takeaways for retailers: - Revamp physical stores for a value-driven omnichannel experience. - Focus on local options (Gen Z loves them!). - Highlight quality in physical stores (combat online perception). - Offer free & easy returns (especially for Gen X). How are you embracing this shift in shopping preferences? https://ow.ly/6LeZ50RyaaN #retail #ecommerce #omnichannel #genz #shoppingpreferences

Did you know 73% of customers use multiple channels to shop, and 65% abandon purchases if product info is inconsistent? For jewelry retailers, Product Information Management (PIM) ensures accurate product data across websites, stores, and social platforms, boosting trust and conversions. Benefits of PIM for Jewelry Retailers: 1. Consistent Product Data: Sync across all channels. 2. Faster Launches: Manage from one place. 3. Higher Sales: Omni-channel shoppers have a 30% higher lifetime value! Learn how to unlock seamless retail: https://lnkd.in/dQ8TgHxX #PIM #Jewelry #Retail #OmniChannel #CustomerExperience

Remember Slinkies? Well when you think about your shopper, remember that toy. Shopping journeys are collapsing and then expanding. Shoppable media mean that consumers can move from discovery to purchase in a single session. And this may sound fun to marketers, but for shoppers it is overwhelming. Too many options. A buy-now or save the offer countdown clock... And shoppers do have other things to do because they are humans. So how can retailers and brands be of service and avoid abandoned carts? Brands and retailers need to bridge the gap between physical and digital experiences...phygital. As conversions become more omnichannel, traditionally offline categories like grocery must invest in ecommerce, while digital-savvy sectors like apparel should cater to the in-person experience. How is your brand adapting to this nonlinear, fragmented path to purchase? #shopperjourney #omnichannelcommerce #retailmedia

Consistency across all customer touchpoints is vital in retail. Omnichannel strategies ensure that customers experience the same level of service whether they shop online, via mobile, or in-store. Nike is a prime example, providing seamless transitions from their app to their physical stores, even allowing users to scan products for details. It’s about meeting customers wherever they are and exceeding their expectations at every interaction. By unifying your channels, you build a more cohesive brand experience, leading to higher engagement, trust, and long-term loyalty. #Omnichannel #RetailStrategy #CustomerEngagement #RetailManagement #SeamlessShopping

As we move towards a more digital world, it's becoming increasingly important for automotive retailers to offer a seamless omnichannel experience to their customers. While in-person touchpoints like test drives remain important, the rise of e-commerce means that customers now expect a digital experience that complements their in-store experience. To meet these changing customer demands, companies are focusing on bridging the gap between online and in-store experiences. By creating a seamless transition between channels, retailers can provide a personalized experience that meets the needs of each customer. For e-commerce retailers, this means taking notes from successful automotive companies that have already made the shift towards an omnichannel approach. By leveraging the latest technology and tools, these companies are able to provide a consistent experience across all channels. #Omnichannel #AutomotiveRetail #DigitalExperience

SCAYLE is reimagining omnichannel for enterprise. Seamlessly connect your online and offline channels to create a truly unified shopping experience. 🌐💡 1️⃣ Connect your customers to the items they love with the Inventory Locator or Click and Collect. 2️⃣ Is an item out of stock? Endless Aisle gives customers access to a broader range of products online. So they can still make a purchase – and you never miss a sale. 3️⃣ Ship directly from your store and turn warehouses into one distribution network, giving you full control of your inventory turnover. From checkout to collection, from shipping to delivery, our Omnichannel solution helps your retail business run like clockwork – no matter how complex it is. Give your shoppers the convenience they crave. Learn more about Omnichannel 👉 https://lnkd.in/esVvb7JZ #Omnichannel #RetailInnovation #Ecommerce

The Future of Brick-and-Mortar Stores The future of brick-and-mortar stores is evolving as technology and consumer preferences shift. With the rise of e-commerce, physical stores are adapting to meet changing demands. Today, businesses blend online and in-store experiences to create seamless customer journeys. By focusing on enhancing convenience and personalization, stores are finding new ways to stay relevant. You must consider how emerging trends, like sustainability and last-mile fulfillment, will shape this future. As you navigate these changes, understanding the role of brick-and-mortar stores in a digital world will be essential for long-term success. https://lnkd.in/eFxFDSyu #Retail #BrickAndMortar #FutureOfRetail #Omnichannel #CustomerExperience #BusinessEnterprising

2024 marked a record-breaking year for the Double 11 Shopping Festival, with China’s major #ecommerce platforms launching their campaigns much earlier than ever before. To capitalize on this, platforms employed a range of tactics, including extended promotional/sales periods, attractive trade-in incentives, and a greater emphasis on quality #customerexperience. Discover key marketplaces' D11 strategies, emerging #consumerinsights, and how Baozun’s #digitalcommerce capabilities helped propel brands towards excellence across major platforms this year. #Baozun #Onlineshopping #SocialCommerce #Omnichannel #DigitalMarketing #Retail