Colan Neese’s Post

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Gaming at ScreenEngine / ASI | Ex-Twitch, Ex-Nielsen & the circle guy

Question: Who are the top 10 (or 11.?) games? What can you learn from these titans? With mindGAME Data's filters, you can quickly filter down to the Industry Titans and Market Leaders segments to get a quick snapshot to who makes up this cohort. To my surprise (honestly!) it almost came to a clean top 10 with BANDAI NAMCO Studios Inc.'s Elden Ring being the outlier here, which peaked because of the trailer drop for Shadow of the Erdtree. (sidenote: #eldenring is a monster game and is one the best performing games by peak mindshare for all games tracked, so a trailer for a DLC doing well is not shocking at all). What else is interesting? If you remove Erdtree, what you are left with is 10 live service games. Ok.. but aren't gamers sick of live service games? Well, with the exception of Sony Interactive Entertainment / Arrowhead Game Studios' Helldivers 2 (2024), every other game on this list is at least ~4 years old. Lets run through that list.. Xbox Game Studios Publishing's Minecraft (2011) Riot Games' League of Legends (2009) & VALORANT (2020) Rockstar Games' Grand Theft Auto V (2013) Roblox (2006) & to be fair more of a platform. Epic Games' Fortnite (2017) Garena's Free Fire (2017) Supercell's Brawl Stars (2018) miHoYo's Genshin Impact (2020) This is not to say that the only way to succeed is to be a game that is a live service experience that happens to have been released around 2020 or before. But.. it would be foolish to release a game now and not take into account that a significant portion of the gaming audience is engaged with at least one, if not more, of these massive tentpole games. There is always the chance to catch lightning in a bottle like Palworld (which has since dropped) or Helldivers 2 (which has likely peaked). Also, you can be a single player, non-live service experience and see a sustain high mindshare score ( Larian Studios' Baldur's Gate 3 is example to that) That said, one of the challenges that faces our industry that often goes under discussed is that idea that not only is a new game competing for the time and attention for the games that are released around said game.. this new game is also competing against everything else that came before. #brawlstars #freefire #fortnite #roblox #gta5 #valorant #leagueoflegends #minecraft #videogameindustry #gamingindustry #videogames #gaming #datavisualization

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