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Social media: Pay to play or grow the slow way? 👀 New Slice & Dice Ecom Podcast episode: "Paid Social vs. Organic Social: Which Delivers Better Long-term Results?" 🎙️📊 We're diving into the social media showdown: - Reach and engagement: Paid vs. organic content - When to open your wallet and when to play the long game - The hidden power of paid ads - Why organic content still matters in a pay-to-play world - Crafting the perfect paid-organic cocktail for your brand Don't let your social media efforts go to waste. Tune in on YouTube and learn how to strike the perfect balance for lasting results. Link to the episode is in the comments section ⬇️ #SliceAndDiceEcom

The Wizardry of Paid Media: A Deep Dive In this episode of the Fuzzed Up podcast, we're joined by the fascinating Chris Delport, a wizard of paid media! Chris shared his journey into paid media and the key elements for success in this ever-evolving field. Key takeaways from Chris: ➡ Tracking is Crucial: Ensure your website tracks conversions accurately. Measure purchases at the end of the checkout process, not just when someone clicks "start checkout." The same goes for lead forms; track only when all necessary fields are filled. ➡ Segmentation is Key: Don't blast generic ads. Segment your audience based on demographics, interests, and purchase intent. This ensures your message reaches the right people at the right time. ➡ Compelling Content is King: People scroll fast. Craft concise, compelling ad copy and creatives that grab attention and drive clicks to your website. ➡ Leverage Competitor Data (Smartly): Analyse competitor ads, but don't copy them! Use insights to create unique messaging and avoid annoying repetition for potential customers. ➡ Data Drives Decisions: Data is the foundation of successful paid media campaigns. Use data from your website and analytics tools to refine targeting, optimise campaigns, and maximize ROI. ❓ Want to Learn More? Fuzz Digital: Explore paid media services at www.fuzz.digital Get Your Paid Media on the Right Track! Chris and his team at Fuzz Digital can help you create and manage effective paid media campaigns. Visit our website or follow us to learn more! https://lnkd.in/dS4QtyeW

🏆 It’s official, our first Futurist Marketers podcast is officially live (YouTube, Spotify, Apple, Amazon)! Thanks to my brother Ja Y. for being a splendid guest. If you're into Paid Social, Zen and numbers... you will LOVE this episode. Link here (and in the comments - for the algo) https://lnkd.in/ejCZGKwP We talk about: 🌟 Ja going from a maths wiz (this guy went to Cambridge!) and his journey into Marketing 🚧 Challenges in Paid Social advertising and changes we've seen (we name a few) 🛠️ Tools, Resources and Gurus Ja follows we can all learn from 🤖 Perspectives on AI (we're Futurist for a reason), freelancing and the economy If you’re a marketer looking to rapidly upskill, join a community of growth-minded professionals and become a better leader, Futurist Marketers is your platform (lots more news coming soon!). PS Shoutout to Ruxanda Ciobanu for motivating me to start this thing 🙏 #MetaAds #PaidSocial #Freelancing #PaidMedia #LinkedInAds #Ecommerce

What to focus on in your advertising efforts in 2024? This week I enjoyed joining Martin Svilenov's podcast and talking with him about paid socials. Where do you see paid ads trending in 2024 and beyond? Let me know in the comments :sunglasses:

It was such a joy to sit down with Lauren Loreto from Brand Good Time™ and She's Busy AF Podcast. We talked all things paid social advertising and how service based businesses can use social ads to elevate their business. ✨ Take a listen: https://lnkd.in/ePEKqMCp #socialmarketing #socialmediaadvertising #socialmediastrategy

💡 Building a Marketing Machine: Why Strategy Beats Paid Ads When it comes to marketing, many don’t realize how much goes into it. It’s not just about paid ads—sometimes brand awareness and social campaigns make more sense, especially when you’re competing against big brands spending hundreds of thousands on ads. The key is building a long-term strategy that works to build the whole machine. 🔧 (And if you're on the hunt for a brilliant marketing strategist -- Francis is your guy!) 🎧📺 Watch/listen to S5E11 of Cash Flow Podcast for more👇 https://lnkd.in/eBzcQny6 #pamsprior #cashflowpodcast #entrepreneur #smallbusiness #marketingstrategy #brandawareness #digitalmarketing #longtermgrowth

🌟 Acquiring users organically through search & social is key! But what about paid campaigns?🚀 Dive into our journey of user acquisition & growth strategies! 🎥 Don't miss out! #podcast #GrowthStrategies #OrganicMarketing #SocialMediaSpecialist #VideoContent #DigitalMarketing #SocialMediaMarketing #BusinessGrowth #PositiveVibes

In my latest podcast episode I spoke with Charley Valher, whose agency runs millions in paid ads a month. Here are insights from our talk on the current digital marketing landscape... #digitalamarketing #digitaladvertising #digitalmarketingtips

To reach your buyers, start by understanding your target audience through buyer personas and analytics. 📊 Identify where they spend time online—whether on social media, forums, or industry websites. 👀 Tailor your content to fit these platforms, leveraging SEO, email marketing, and paid ads for better visibility. Retarget users who have already engaged with your brand to stay top-of-mind and ensure your content reaches the right people. Listen to The Marketing Expedition Podcast featuring Deanna Shimota 🎙️: https://lnkd.in/gP2W5VfF #SEO #SearchEngineOptimization #emailmarketing #targetaudience #Podcasts #podcastquotes #buyerpersonas #analytics #socialmediamarketing #contentmarketing #retargeting #branding

Social Media Strategy - get more from your content creation in 2024 This is how to share your social media content and content from other channels to Pinterest to help you grow. You can repurpose your content to the platform in some cases and create Pins that drive growth on other platforms. You can grow your TikTok account, grow your YouTube community and grow your Instagram account - all with Pinterest. Here’s a list of complementary social media channels that you can use with Pinterest. Pinterest + Youtube 🎥 Pinterest + Instagram 📸 Pinterest + podcast 🎙️ Pinterest + Linkedin 📥 Pinterest + TikTok ⏰ Pinterest + Meta ads 📈 Pinterest + email list📧 Pinterest + blogging ✍️ Pinterest + Threads 📝 If you want to hear more about a specific channel, let me know!