Meagan Williamson

The key to a successful BFCM: Audrey JECHOUX 🧘🏼👩‍💻 worked on a checklist with over 100 items. Make sure you have everything ready. Black Friday and Cyber Monday can make or break your year. Whether you are a Lake House Group | Shopify & Klaviyo Agency client or not, preparation is crucial. Audrey has crafted a comprehensive Black Friday checklist with more than 100 items to ensure you're ready in two months. Here’s what you need to do: - Get our complete checklist. - Ask your team to go through each element. - Ensure every item is checked off. If you follow this checklist, you will have a successful BFCM. If you haven’t started, there’s still time, but you need to act now. Link in the comments

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🚀 Ready to elevate your social media game? In the latest episode of Colours of Social Media Podcast, I dive into essential best practices for building a powerful and consistent brand presence online. 🌟 From real-life success stories to actionable tips on maintaining a unified brand voice, creating engaging content, and leveraging analytics, this episode is packed with insights you won't want to miss. Whether you're a #digitalmarketer or a small business owner, you'll find strategies to boost your engagement and brand recognition. 🎥 Watch now (https://lnkd.in/df7fMaU8 ) to discover how to make your brand stand out and take your social media marketing to the next level! #CosmPod #SocialMedia #DigitalMarketing #BrandBuilding #ContentCreation #MarketingTips #Engagement #Analytics

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Why am I so confident in saying that big budgets paving the way to greatness is a misconception? Because in the realm of content marketing, it's not about the size of your budget— it's about the power of your strategy. I achieve this by starting with #organicsocial media to gain insights into #audience preferences before proceeding to develop larger content formats such as #webcontent (blogs and landing pages) and other long-form content (downloadables and videos). 👉 Only after these touchpoints are established do I consider kickstarting paid campaigns. My tested and proven case studies have reinforced my belief that: ✅ Building #content tactics from the ground up, ✅ Starting with small yet consistent organic #socialmedia efforts, ✅ And gradually scaling up to periodic #paidcampaigns, yield better results. This approach allows us to leverage historical data and #benchmarks to #forecast practical campaign performances. By doing so, I can provide valuable guidance on #targeting , #budgeting , and setting the right #objectives , as I am already familiar with our existing capabilities. It's simply a matter of accelerating these efforts with paid strategies. Don't believe me? Check this out: https://loom.ly/AunEg9o ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 170+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

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If your school is getting a ton of spam inquiries from your paid marketing, try this: 1. Go to Google Analytics 2. Pull a User Demographics report 3. Analyze the data 4. See if you're attracting traffic from unwanted countries 5. If you find unwanted traffic, download the report as a PDF 6. Upload the PDF to ChatGPT 7. Ask it to extract the IP addresses for those countries 8. Jump to Google Ads and navigate to account settings 9. Under "IP Exclusions" add the list of IP addresses After a week Review the data in Google Analytics to see the impact By implementing this simple strategy you'll: - Improve your marketing efficiency - Reduce wasted resources on spam inquiries - Have a happier admissions team P.S. Are you seeing an increase in spam inquiries?

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Canada and taxes. Rhubarb and custard. h/t Hana Kobzová and PPC News Feed Why do countries insist on throttling their own future growth with policies that gouge every drop of life from small businesses? ----- God Tier Ads is happy to sponsor PPC News Feed. Visit ppcnewsfeed[dot]com and follow Hana for the latest updates in Google Ads and pay-per-click advertising.

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For all those Canadian Small Business owners hustling on a long weekend, here are the most impactful SEO basics that will help your business rank. On-Page SEO: - Pick a keyword for the page - Make sure the keyword is in the meta title and meta descriptions - Write 750 words of content using the keyword multiple times - Get backlinks that go to that page. (e.g. get a client/associate to link their website to yours) Off-Page SEO: - Get your business listed in all of the top directories (Google for list) - Create accounts on all top social media sites, fill out bio, post monthly for SEO

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If you’ve been following me, you know I can’t stop talking about this… The all-in-one platform that has helped me work SMARTER! 👇🏼 Shopify! ✅ As a full-time CEO and entrepreneur, I’m OBSESSED! With Shopify, I’ve been able to: 💻 Create a website within just a few days 👩🏻‍🏫 Launch my LinkedIn Secrets Master Class 💲 Earn half a million dollars in revenue ⭐ Help hundreds achieve their LinkedIn goals And Shopify can do the exact same thing for you… You can start working smarter (not harder) as you launch your side hustle! 🚀 Take advantage of Shopify’s 🛒 Best-converting checkout on the planet 💳 Omnichannel POS system to meet your customers where they are 📈 Built-in marketing tools that analyze and optimize for you ➕Kickstart your Shopify journey with $1 for the first month here: https://lnkd.in/e7AmnZeD 

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Every brand owner and marketer will be busy with end-of-financial-year promotions right now...and I've got some bad news for you. You’re probably excited to see those big revenue days coming in, refreshing your Shopify screens. By the way - congratulations if you have you biggest days. But you need to start preparing for Black Friday now 😂 After your end-of-financial-year sale, begin your preparation and start to test things aggressively. If you have the capacity now, I would test variations of your sales creatives because those that do well should be repeated for Black Friday. Start planning your inventory, email flows, landing pages, and refine your offer for Black Friday. Calculate the revenue you want to hit, reverse engineer the ad spend required to achieve that and determine the inventory you need to support the scaling. Tip: Never let your best sellers sell out during Black Friday. This is a crime. P.S. Another tip: After your Black Friday sale, you'll see a big dip in sales. This is when you should release your new product or start launching Christmas-themed designs and products. October is not the time to start preparing or making big changes to your Black Friday strategy. The biggest brands that do well and have the best Black Friday ever start preparing now. Become A Smarter eCommerce Marketer In 15 Mins https://buff.ly/45bvHwD

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Almost dirty Email marketing secrets from the STRIP CLUB… So, many years ago… Well… when I turned 19 to be exact… I was officially legal to start going to bars (in Canada)... And for my 19th birthday a bunch of friends decided to baptize me in their ways and take me out to party. Well, to say the least… We got drunk-stricken and rowdy rather quickly as young men naturally do. But then, out of nowhere… One of my buddies came up with a “bright idea”. “Why don't we go across the street to the rippers?”, he shouted. “Hell ya!” shouted the crowd of 19 year old Portuguese and Italian young men that stumbled across the street… Resembling a scene straight out of Jersey Shore. Then, as we entered past the dank, dark doorway… It was like nothing I had ever seen before. But, don’t worry… I'll save you the graphic details 😉 Now, being a younger guy that was brought up Roman Catholic in a very strict Italian family… This went against everything I was ever taught. So, I decided to not partake in all the “fun”… And decided to sit along the sidelines, and spectate. Now, to be completely honest with you… At first, I couldn't understand why all these guys were just handing all their money away. Because, let’s face it… They weren’t getting anything of real “value.” But, you know what? Recently, I actually came to the shocking revelation as to why this happens. And, that’s because it’s something I do in almost all the emails I write… But, I don't need to take my clothes off to do it 😎 Now, this one thing… Is something that works over, and over and over on just about every form of copy I write, too And, it's not writing enticing benefit driven copy… It's not sprinkling in curiosity… And definitely not using dimensionalizing language. Want to know what it is? … …. … … … … … Well, actually… now that I think about it… maybe we should wait till tomorrow? … … … … … Nah! That’s too cruel, but… let's play a game instead! Let’s see if YOU can guess it in the comments… #emailcopywritingtips #copywritingtips

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🌟 Wow, this is a game-changer! Every second truly counts, and Folloze Website Engager is the perfect tool to make every moment impactful. 🚀 You want to see how it transforms your digital buyer journey? 🙌 take a peek https://lnkd.in/egrijphp #FollozePower

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Lead generation will be hard until you understand these two things: ⁣ → Strong messaging = High response rates ⁣ If you message your ideal client and they leave you on read... They don’t like you as much as you think they do ⁣ This means your content doesn’t add value to their life or solve their problems in a big way.⁣ ⁣ You’re just noise on the feed and another face who’s trying to sell some BS. ⁣ Your messaging must be dialed in. It needs to be valuable and insightful Then, people will love to hear from you.⁣ ⁣⁣ → Inbound leads = resonance ⁣ Resonance comes from a deep understanding of your ideal customers and what they need.⁣ ⁣ Speak to their pains and struggles. Walk them to simple solutions that support them. This makes you stand out.⁣ ⁣⁣ Because that level of understanding doesn’t come from a mediocre level of expertise. ⁣ Shift your focus.⁣ ⁣ Go deep on understanding your customer and the rest becomes easy.⁣ Want help turning your content into a predictable lead engine? 1) Follow me for more. 2) I'll craft a free LinkedIn post for the next 3 people who ask (link at the top of my profile) ⁣

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How to Turn Pins into Profits and Make $500 in 14 Days? Hey there Pin-savvy pals! Are you tired of scrolling through Pinterest, only to come up empty-handed when it comes to making some extra cash? Well, fear not, because I’ve got the inside scoop on how you can turn your Pinterest addiction into a money-making extravaganza! That’s right, we’re talking about making $500 quids or dollars, depending where you live, in just 14 days using Pinterest ads. It's like turning your love for cute cat memes and DIY projects into cold, hard cash 😻😹🐱 what could be better than that? But before we dive into the nitty-gritty, let me introduce you to a few of my Pinterest prodigy pals who have turned their pinning passion into a profitable pursuit. These success stories will have you reaching for your laptop and ready to start pinning your way to financial freedom! 🪙🪙💰💰 Case Study 1: Sarah's Scrumptious Crafts. Meet Sarah, the crafty queen of Pinterest. She used to spend hours creating beautiful DIY projects and sharing them on Pinterest just for fun. Little did she know, her projects were catching the eye of craft enthusiasts all over the world. After learning how to use Pinterest ads effectively, Sarah saw a whopping $494.00 in her account within just 13.5 days! Now she's turned her hobby into a side hustle and is making money doing what she loves. This is what Sarah had to say: "I never thought my love for crafting could turn into a money-making opportunity. Thanks to Moe's coaching and Pinterest ads, I've been able to share my passion with the world and make some serious cash in the process. Plus, I get to stay home and craft all day – it's a win-win!" Thank you Sara😁 Case Study 2: Mike's Mouth-Watering Recipes. Next up, we have Mike, the master chef of Pinterest. Mike loved sharing his culinary creations on Pinterest, but he never imagined he could make money from it. After learning the ropes of Pinterest ads, Mike saw a delicious $436.00 in his account within just two weeks! He now runs a successful food blog and is turning his kitchen experiments into a profitable venture. Here is what Mike had to say: "I always enjoyed sharing my recipes on Pinterest, but I never thought I could make money from it. Thanks to Moe's directions with Pinterest ads, I've been able to turn this hobby, my passion for cooking into a thriving business. Now I can just continue doing what I am doing and reach the sky, for me the sky is the limit. Thank you Moe for your awesome help, thank you my friend." I do appreciate the love Mike, I can't wait to see your limitless business thrive more and more 💛 Now that you’ve heard these inspiring success stories, you might be wondering – how can I turn my Pinterest addiction into a cash cow? 🐄🐮 Well, fear not, my pin-loving friends, because I've got the tried-and-true tips to help you make it rain with Pinterest ads.

How to Turn Pins into Profits and Make $500 in 14 Days? Hey there Pin-savvy pals! Are you tired of scrolling through Pinterest, only to come up empty-handed when it comes to making some extra cash? Well, fear not, because I’ve got the inside scoop on how you can turn your Pinterest addiction into a money-making extravaganza! That’s right, we’re talking about making $500 quids or dollars, depending where you live, in just 14 days using Pinterest ads. It's like turning your love for cute cat memes and DIY projects into cold, hard cash 😻😹🐱 what could be better than that? But before we dive into the nitty-gritty, let me introduce you to a few of my Pinterest prodigy pals who have turned their pinning passion into a profitable pursuit. These success stories will have you reaching for your laptop and ready to start pinning your way to financial freedom! 🪙🪙💰💰 Case Study 1: Sarah's Scrumptious Crafts. Meet Sarah, the crafty queen of Pinterest. She used to spend hours creating beautiful DIY projects and sharing them on Pinterest just for fun. Little did she know, her projects were catching the eye of craft enthusiasts all over the world. After learning how to use Pinterest ads effectively, Sarah saw a whopping $494.00 in her account within just 13.5 days! Now she's turned her hobby into a side hustle and is making money doing what she loves. This is what Sarah had to say: "I never thought my love for crafting could turn into a money-making opportunity. Thanks to Moe's coaching and Pinterest ads, I've been able to share my passion with the world and make some serious cash in the process. Plus, I get to stay home and craft all day – it's a win-win!" Thank you Sara😁 Case Study 2: Mike's Mouth-Watering Recipes. Next up, we have Mike, the master chef of Pinterest. Mike loved sharing his culinary creations on Pinterest, but he never imagined he could make money from it. After learning the ropes of Pinterest ads, Mike saw a delicious $436.00 in his account within just two weeks! He now runs a successful food blog and is turning his kitchen experiments into a profitable venture. Here is what Mike had to say: "I always enjoyed sharing my recipes on Pinterest, but I never thought I could make money from it. Thanks to Moe's directions with Pinterest ads, I've been able to turn this hobby, my passion for cooking into a thriving business. Now I can just continue doing what I am doing and reach the sky, for me the sky is the limit. Thank you Moe for your awesome help, thank you my friend." I do appreciate the love Mike, I can't wait to see your limitless business thrive more and more 💛 Now that you’ve heard these inspiring success stories, you might be wondering – how can I turn my Pinterest addiction into a cash cow? 🐄🐮 Well, fear not, my pin-loving friends, because I've got the tried-and-true tips to help you make it rain with Pinterest ads.