Peter Reginella’s Post

"Your Name Isn't Here..." Those four words almost made me cry🥺 yesterday. I was standing in my school's admin office, watching three batches of Notification of Results being distributed. Everyone else? Happy faces, collecting their papers. Me? Checking and double-checking every list... but nothing. "How is this possible?" I wondered, fighting back tears 😢 Then it hit me... The request I submitted last week Tuesday? It never made it to the right office😭. And you know what? This whole drama reminded me of something that happens in email marketing every single day... Because just like my request never reached the right office... Your carefully crafted emails might never be reaching your subscribers' inboxes! Think about it: My request existed? ✅ Was it well-written? ✅ Did it matter? ✅ Did it reach its destination? ❌ Sound familiar? (Between us... this feels worse than finding out your crush never got those late-night DMs 🙈) This is exactly what happens when your emails land in spam! Your brilliant offer? Dead on arrival. Your amazing story? Never read. Your perfect pitch? Lost in the sea After 4+ years in Direct-Response & Email Copywriting and Marketing, let me save you from this nightmare with this quick checklist: 1. Is Your Email Actually Landing in Inboxes? —Check your ESP authentication (fancy term for "making sure email servers trust you") —Monitor your sender's reputation (yes, that's a real thing!) —Avoid spam trigger words (like "FREE" in all caps - oops!) —Keep those complaint rates low —Format your emails properly 2. Is Your Subject Line Worth Opening? —Keep it short (7 words is the sweet spot) —Add that personal touch —Spark curiosity (but no clickbait, please!) —Create genuine urgency —Show clear benefits —Ask engaging questions 3. Is Your Email Worth Reading? —Format for easy scanning —Make sure images load fast —Triple-check for errors —Tell compelling stories —Keep it relevant (nobody wants random rambling) —Appeal to emotions —Guide readers to ONE clear action Because here's the truth: Just like my missing request meant no results... Your undelivered emails = Zero conversions And zero conversions = Zero revenue Speaking of undelivered messages... Let's settle this once and for all! What hurts more: A) Finding out your crush never got those 3 AM "hey..." DMs B) Finding out your $5K launch email landed in 5000 spam folders Drop an 'A' or 'B' below! (My vote's on B... at least the crush didn't cost me thousands of revenue😂) --- If you need help with your email copywriting and marketing. DM "Convert" to get started with a FREE 30-minute Email Consultation and Audit. 📍I'm Rachael Adekanbi. I help ENTREPRENEURS and COACHES Sell their Offers and 10X their Revenue by crafting High-Converting Email Campaigns that TURN their Lists into Loyal Customers. 📷: My fake smile after waiting all day and finding out my name was never there. #emailmarketing #emailcopywriter #20daylinkedinchallengewithhaoma

Inbox service providers like Gmail and Outlook will damage your brand’s email sender reputation secretly if you don't know this! 😲 Hello dear, Believe it or not… A poor sender reputation will affect your email #deliverability. In the world of email marketing delivery and deliverability matters. Deliverability is the likelihood that a sent email is going to be delivered to a primary inbox. Basically… Delivery is the first door that an email has to pass through. And… Your delivery rate is the percentage of emails that make it through that door. Here's the thing… Just because your email was marked by your email service provider as delivered doesn't mean the recipient saw and interacted with it. This is where your #senderreputation comes in… Email sender reputation plays a huge role in your ability to land in the inbox or the spam folder of your recipients. You see… A sender reputation is a score that an inbox service provider like Gmail and Outlook assigns to your brand… The higher your score the more likely your inbox service provider will deliver your emails to your contact primary inboxes. Why is this so important? A poor sender reputation will directly impact email deliverability… Resulting in emails not reaching their recipients, as mailbox providers may block or filter them. And… You certainly don't want your emails to end up in spam folders… Have low delivery, open, and click-through rates… Or worse… Your sending domain is blacklisted by anti-spam. On the flip side… Here's what you can do to improve your sender reputation score… Get a good copywriter!!! Like I mean, HIRE ME NOW to improve your engagement rate 😀 Because… Positive #engagement metrics such as open rates, click-through rates, and reply rates play an essential role in assessing an email sender's reputation positively. However… There are other ways to increase your brand sender reputation which are… ✅Choosing a highly reputable email service provider #ESP ✅#Authenticating your emails ✅Limiting volumes of emails sent ✅Putting easy-to-spot unsubscribe links ✅Reviewing your email list frequently to remove invalid and inactive email addresses to avoid #bounces But truthfully… High user engagement is the best way for the inbox service providers to increase your brand sender reputation score. Yes, that's it. Having a good sender reputation is crucial for ensuring high email deliverability rates. #copywriting #email-marketing #editingandproofreading #marketresearch

Clowns (aka Email Copywriters) are going to HATE me for releasing this secret $512k Black Friday Email Strategy... 🤡 But not the Full Stack Email Marketers... They are excited to swipe my strategy and apply it to their current clients... Because they know the social proof will lead to more retainers & rev share deals. I took the success of this Black Friday strategy I ran last year... And repeated the content & strategy over the course of the year over various promos for other clients... Then watched it cranked out anywhere from $512k to $2.6M per promo. It also turned this 9 figure client’s previous consistent worst month of the year into their best month of the year... I’m exposing all my dirty secrets LIVE this Saturday at 9am PST, 11am CST, or noon EST. For people who show up live, I’ll even give you the email swipes that I used to crush this legendary promo... Along with exactly what types of emails to send & the dates/times. Making this system FOOL-PROOF (maybe not Clown proof though). Also you can STEAL this secret strategy to: 1. Get more clients this Q4 (that’s what I’m doing) And 2. Look like a Top G to your current clients with a masterfully crafted & battle-tested Black Friday strategy. I usually charge $500-$1,000 an hour to reveal this secret strategy... However, I’m giving it all away for free live in the FB group... And do a Q&A at the end. One day this lesson will be only available in my program Full Stack Email Marketer... Which will open for a small number of applicants soon. And then I’ll have I’ll remove this lesson from the free FB group. So make sure you watch this livestream... So you can know EXACTLY the strategy you’re going to offer your clients this Black Friday. Just make sure you post your social proof in Nothing Held Back... One big case study is all you need. That’s how I went from $6k/mo to $61k/mo in 6 months... From 1 FB post. So if you want the same... Don’t be a Full Clown... Be a Full Stack Email Marketer and show up to the livestream... I will NOT be sharing the swipes outside of there. And yes it's a Saturday, but how badly do you want this... Link in the comments. Mad love ✌️

Day 7 of 30-Day Email Challenge. I had pretty low energy today from less sleep, but I still knocked out 6 emails instead of my usual 5. Again, I can’t promise I’ll always overdeliver, but by God's grace, I can guarantee it won’t be less than five! Here’s today’s lineup: ➡️ Email 1: Weight Loss Companies Are Furious Over This… ➡️ Email 2: Here’s the ‘Ice Hack’ That Changed Everything… ➡️ Email 3: Urgent Update: Thousands Have Already Grabbed the “Ice Hack” ➡️ Email 4: Is this Your Last Chance Before It’s Gone? ➡️ Email 5: What Happened to Your Cart, FName? ➡️ Email 6: Last Chance to Grab Your “Ice Hack” & Free Bonus! . . Today’s Business/Marketing Lesson: Sometimes, the little secret to effective email marketing is simply showing up consistently. It’s not about being perfect every day; it’s about delivering value to your audience over time. Whether you’re crafting a high-conversion email campaign, nurturing a list, or re-engaging a dead one, consistency and quality are key. Humans like predictability and consistency. It’s these small, steady efforts that add up and keep your readers engaged, interested, and ready to take action. That’s it for today! Peace out, Richard Ekeng Email Copywriter for Winning Brands. . . . New Here? Hi, I’m Richard Ekeng, an email copywriter dedicated to helping business owners boost conversions and build loyal customer relationships through powerful email campaigns. Whether you need help with nurturing and high-conversion emails, product launch campaigns, or reviving a dormant list, I’ve got you covered. Send me a DM, and let’s talk about how I can help you hit your email marketing goals.

I've gotten many questions on email marketing this week, with Google and Yahoo launching their new changes this month. Read more in depth about them here: https://lnkd.in/gmreq_Gc. Some quick email marketing tips that will help you: 1. Never use the same domain that you use for your staff's emails. Use a separate domain or multiple domains for mass email or cold emailing. 2. Only email people you should be emailing with expressed consent (signing up for emails) is better than implied consent (simply a customer whose email you have). 3. Authenticate your domain. The article linked in this step will help point you in the right direction, as DKIM, SPF, and DMARC get too technical to explain here. https://lnkd.in/gE8CNxcz 4. Scrub your lists for bounced contacts to keep your bounce rate low.

Why should you care? – An email welcome campaign. 👇🏻 -------------------------- „Hey! Is anyone there? - Hellooo!    - still no replies. But, strangely, I hear a murmur in the distance. Soft giggles. I called again. Still no answer. Heeey! Need help over here! - I said almost in anger. Silence.   Various thoughts crossed my mind. I was confused. Where is everyone? Why did no one answer? Just, when I thought I found what I needed, nobody was there. Disappointed, I shrugged and quietly exited the store. -I'll look it up in another one.“  ---------------------------------- Ever felt like you were left in the dark, uncertain, or not heard? That's a bit of how your audience might feel without a welcoming email. Let's explore why these messages matter and how they can make a difference. 🔸 First, what is a welcoming email? It's the first email that subscribers to your email list receive. There should be at least one welcome email, the most opt, three. When a new lead signs up for your newsletter, it means that they are interested in your business and the services or products you provide. At least you can do is send a welcome email. In this way, we tell that the person is seen and appreciated, that's part of something bigger. 👉🏻 So, what are the other benefits of welcome email(s)? 1️⃣ making our new lead feel appreciated and leaving a positive impression 2️⃣ telling them what to expect next (we deepen the experience) 3️⃣ introducing the new lead to the brand - ideas, points of view, and brand values (we make a connection) 4️⃣ They offer additional product or service description 5️⃣ They complete the brand experience   👉🏻 And, what do you need to do to write an awesome welcome email? 1️⃣ Write an eye-catching subject line 2️⃣ List the benefits of your newsletter 3️⃣ Let them know what to expect next 4️⃣ Make sure to personalize your email 5️⃣ Be sure to insert a call to action   „Research shows that the average open rate of welcoming emails is 68,6 %. Also, 42% higher read rate than any other emails.“ – as written on the 9clouds blog. ✨ So, engage! Don't leave this opportunity at the table. It's always a good idea to offer some coupons or links on other blog posts or services.   ➡ You only have one chance to make a first impression. Make it an unforgettable one! ----------------------------   👋 Hi, I'm Lucija, a freelance copywriter. I write about copywriting, my inner universe, and a hard-core mindset. If you find this helpful follow me on my journey of becoming a kick-ass copywriter 💪🏻.

How to shoot “writer’s block” in the face— Howdy… I’m writing this at 11:35 am on a Wednesday morning… (And I’ve been stacking wins since 2:30 am when I first springed out of bed) I’m currently sitting at my “kitchen table” (with the backdoor open) and it’s pouring down rain outside… In other words: An absolutely beautiful day. Anyways… The reason I’m starting this email like this is as follows: I don’t have a solitary clue what to write about! And… After searching the depths of my soul for a single idea and not being able to find one, I just decided to start the email like this. By the way I can’t even count the number of times when this has happened… … when I’ve sat here at my glorious kitchen table to write an email (either for myself or for a client) and my brain refused to work. However, here’s what I do on those days… (And this is going to really shock you btw) I simply sit down and I write an email anyway. Or… I try to write what resembles an email and work on it from there. Point is: I never let “writer’s block” stop me. (In fact, I believe “writer’s block” is only an excuse for lack of commitment anyway…) So it’s all about commitment. Not a few businesses “want to” start email marketing and “want to” start mailing their list daily… But they let the stup!d idea of “not having anything to write about” stop them. Here’s what I say to this: Toughen up, and sit down and crank out an email anyway. The more you do this is the easier it gets. (Ideas beget ideas, writing spawns more writing.) In time, you’ll become very good at writing emails and you won’t even want to stop, most importantly, you’ll also be getting paid. Write an email daily. Now, you can learn how to not only write—but also blatantly sell in each of your daily emails without your audience ever becoming “annoyed” with is by clicking the link below to grab my 27-Page Email Marketing Manifesto… It will teach yah how to write daily emails that are not boring or templated and fascinates your audience and makes them want to buy. Just click the link below: https://lnkd.in/ex4cmTDs Raheem “King Anthony” Lindsay.

Imagine you're hosting a party. You've got the decorations, the food, and the music. But what's going to get people excited and keep them coming back for more? That's where your email marketing comes in. Think of your email as a story. You want to keep your audience engaged, entertained, and excited about winning. so how to do that? 𝗧𝗲𝗹𝗹 𝗮 𝗦𝘁𝗼𝗿𝘆: Relate the sweepstakes to the recipient's interests. For instance, if you're offering a travel prize, share a personal anecdote about a memorable vacation. 𝗨𝘀𝗲 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗺𝗮𝗴𝗲𝘀: Visuals can enhance engagement. Choose images that are relevant to the sweepstakes and visually appealing. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝗱 𝗦𝘄𝗲𝗲𝘁: People are busy. Stick to the essentials and avoid rambling. 𝗨𝘀𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: Testimonials or endorsements can build trust. For example, "Over 100 winners so far!" 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗮 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: Address the recipient directly and use a friendly tone. This can make the email feel more personalized and engaging. Now the next step is to think of your subject line as a catchy song title. You want it to be short, sweet, and make people want to click. To attract user, you need to: 𝗕𝗲 𝗖𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗖𝗼𝗻𝗰𝗶𝘀𝗲: State the prize or benefit upfront. For example, "Win a Dream Vacation!" instead of "Exciting Sweepstakes." 𝗖𝗿𝗲𝗮𝘁𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆: Use words like "limited time," "exclusive," or "hurry." This can encourage immediate action. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲: Address the recipient by name and reference their interests. For instance, "Hi [Name], As a [Interest], you'll love this sweepstakes..." 𝗔𝘀𝗸 𝗮 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Intrigue the reader with a question. For example, "Ready to win big?" 𝗨𝘀𝗲 𝗘𝗺𝗼𝗷𝗶𝘀 𝗦𝗽𝗮𝗿𝗶𝗻𝗴𝗹𝘆: A well-placed emoji can add personality. However, avoid overuse, as it can appear unprofessional. Then last, Imagine your CTA as a superhero. It needs to be strong, clear, and tell people exactly what to do. here is the tips for Designing Great Calls to Action: 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗣𝗿𝗼𝗺𝗶𝗻𝗲𝗻𝘁: Place the CTA above the fold and in a contrasting color. This ensures it's easy to find and stands out. 𝗨𝘀𝗲 𝗦𝘁𝗿𝗼𝗻𝗴 𝗔𝗰𝘁𝗶𝗼𝗻 𝗩𝗲𝗿𝗯𝘀: Words like "enter now," "claim your prize," or "join us" are effective. They encourage the recipient to take action. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝗨𝗿𝗴𝗲𝗻𝗰𝘆: Again, use limited-time offers or scarcity. For example, "Last chance to win!" 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗦𝗶𝗺𝗽𝗹𝗲: Avoid cluttered or confusing CTAs. A clear and concise call to action is more likely to be clicked By following these tips, you'll be well on your way to creating sweepstakes emails that are not only effective but also enjoyable to read. Remember, the key is to be creative, engaging, and always keep your audience in mind. Happy emailing! #emailmarketing #sweepstakes #learnwithxlwin #tips #subjectline #emailcontent #calltoaction

If you're seeing a dip in email performance, the culprit might not be your copy—it could be your deliverability. Let's fix that. Sending great emails means nothing if they never reach the recipient’s inbox. You might have an amazing offer combined with killer copywriting, but it won’t make a difference if nobody sees it. Here are the five most important factors for deliverability – and how to get them dialed in... SENDER REPUTATION Your sender reputation is like your credit score. Internet service providers (ISPs) use it to decide whether your email goes to the inbox or the spam folder, just like banks use your credit score to determine whether or not to give you a loan. Maintaining a high sender reputation requires consistent sending practices, avoiding spammy content, and minimizing bounce rates. LIST HYGIENE When it comes to your email list, we’re looking for quantity AND quality. Emailing invalid or inactive addresses will send your bounce rates through the roof, which draws more scrutiny from ISPs. You should continuously (or at least consistently) scrub your list to remove inaccurate or unengaged subscriber profiles. EMAIL AUTHENTICATION Think of email authentication as your driver’s license or passport. It’s a quick, easy way to verify you actually are who you say you are. Authentication protocols like SPF, DKIM, and DMARC help ISPs verify that your emails are coming from a trusted source, not a fly-by-night spammer. I know that’s a lot of alphabet soup, but don’t be intimidated. There are plenty of how-to guides for getting this set up. CONTENT QUALITY The content of your email also plays a huge role in deliverability. A lot of brands are still emailing like it’s 1999. They’re pushing spammy keywords like FREE and BUY NOW and stuffing emails to the brim with product links. Pretend you’re sending an email to your best friend – clean, simple, to-the-point. No games or gimmicks, just the information they need to make a decision. SENDING FREQUENCY When it comes to deliverability, consistency is key. If your publishing cadence suddenly goes from once-a-quarter to daily, you might get dinged. The key is to find a steady cadence that keeps you on your audience’s radar without burning out your readers or your team. Improving your email deliverability rate is crucial if you want to maximize the ROI of your email marketing efforts. It’s not just about getting your message out—it’s about making sure your message lands in the inbox, where it can actually drive results. Got questions? Let me know which item I need to go deeper on.

Are you curious about dipping your toe into email marketing but don’t know where to start? Maybe you’ve been thinking about starting an email list or sending out a newsletter - but it feels a bit scary or you’re not sure if you’re ready yet. Here are some quick-fire FAQs about email marketing that our guest expert Yuval (of Ackerman Copywriting) answered for us: ⏱️When should you get started with email marketing? According to Yuval, the best time was a year ago - and the second best time is now! 📧 Who should be on your email list? It could include your current and past clients, people on your waiting list, and anyone who might be interested, but… ⚠️ Crucially, don’t forget to get consent. Send your subscribers an opt-in email and without a doubt, never buy or rent email lists or sell subscriber information. 📈 How big does your list need to be? A lot smaller than you might think! You don’t need 5,000, 1000, or even 500 subscribers to make it worthwhile as email has a much higher ROI than other platforms! Read more in our email marketing 101 blog on the LIT website. We're curious - do you have an email list, and do you email them regularly? Share with us in the comments!