What to focus on in your advertising efforts in 2024? This week I enjoyed joining Martin Svilenov's podcast and talking with him about paid socials. Where do you see paid ads trending in 2024 and beyond? Let me know in the comments :sunglasses:
Have you considered a youtube channel. That would be a great look for you Tomasz Sledz. You're great on camera and you're able to bring more context in video. Loving content mate!
Interesting part about the AI taking over, could you elaborate on that Tomasz Sledz? Are you using any AI tools daily? (besides GPT ofc)
Agree with your points Tomasz Sledz I think creative ways to use AI in the ad account for both strategies and creating ads is now the most in-demand skill. Especially with ad creatives, AI opens loads of new opportunities, it's now figuring out how to use it the best
Lively emotions and understanding of human psychology are what are really worth paying attention to now.
What separates mediocre media buyers to stellar ones is marketing fundamentals like customer behavioural patterns etc
I agree. Psychology is often overlooked because some think AI output is good enough as is. I think marketing AI is great when you overlay it on sound marketing fundamentals and good old customer psychology.
Direct response is definitely the way. I’m thinking to try more static content for clients as well. What’s your take on this?
I see 👌
Can't wait for the full episode to go live. Thanks for doing this, Tomasz Sledz.
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6moMarketing tactic will change, option from Meta may change but what will remain same is Consumer psychology. We need to lean into emotions and psychology