Claire Richardson-Critcher’s Post

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Helping agencies scale through outstanding new business performance // Top 5% of the UK's BD100

✍🏼 Codify your process for nurturing referrals It is a tough climate for agencies across the board right now, but among those that continue to win against the hardest headwinds are those that have a well-oiled referral system. For most agencies this is a critical lead source, yet many have no formalised system. This should include defined and relevant incentives, how to create triggers for referrals, how to nurture referee relationships and how to measure impact. This system should sit at the heart of your growth strategy. #agency #newbusiness #businessdevelopment #growth #NBfirestarters

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