City Nation Place’s Post

"Tourism is no longer just about attracting visitors; it’s about attracting revenue and investment. We want the right travellers, not just more of them." https://lnkd.in/edsBWMQ5 David F. Goldstein, CEO at Travel Alberta, joined us to explore how he and his team are charting a path for sustainable growth by shifting to a new model of tourism that focuses on destination management over destination marketing. Read the full interview to discover how Travel Alberta is working differently, the challenges they've overcome along the way, and how they're benchmarking the impact this pivot is having on the region: https://lnkd.in/edsBWMQ5 #tourism #destinationmarketing #destinationmanagement #travel

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This makes total sense and yet is so tricky in terms of sustainability, because you also want to be an inclusive community and not only cater to wealthy visitors. At the same time, you know that you need a certain tax revenue through tourism and want to avoid overcrowding.. The holy grail.. Good insights from Alberta, David F. Goldstein

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