"Tourism is no longer just about attracting visitors; it’s about attracting revenue and investment. We want the right travellers, not just more of them." https://lnkd.in/edsBWMQ5 David F. Goldstein, CEO at Travel Alberta, joined us to explore how he and his team are charting a path for sustainable growth by shifting to a new model of tourism that focuses on destination management over destination marketing. Read the full interview to discover how Travel Alberta is working differently, the challenges they've overcome along the way, and how they're benchmarking the impact this pivot is having on the region: https://lnkd.in/edsBWMQ5 #tourism #destinationmarketing #destinationmanagement #travel
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It's National Travel and Tourism Week here in the US, and spring is in full swing. Florian Herrmann is in beautiful Wyoming, where it's raining in the valleys and snowing in the mountains—a perfect metaphor for the changing seasons in tourism! With international travel nearly fully recovered, we have prioritized two KPIs for destination marketing success: 1️⃣ Market Attention: Crafting stories and content that captivate and resonate deeply, ensuring your destination stands out. 2️⃣ Market Share: Monitoring gains and losses to understand how your efforts attract international travelers who spend more and stay longer. We are incredibly excited about the resurgence of international travel. Let’s leverage these insights to help shape our future strategies. #Tourism #TravelMarketing #NationalTravelAndTourismWeek #MarketingStrategies #KPI #HerrmannGlobal
Wednesday Wisdom May 22, 2024
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You need a business case for planning permission for tourism accommodation for four reasons. Are you considering setting up new tourist accommodation and applying for planning? This is more than just a simple application process; a strong business case is essential to avoid rejection. A robust business plan with crucial reasons why the new tourism accommodation will enhance the regional and national tourism strategies allows the planners to see how your business will improve the local economy. “Without goals and plans to reach them, you are like a ship that has set sail with no destination.” ― Fitzhugh Dodson, author. Here are four reasons why a Business Plan assists the planning process. https://lnkd.in/eA3wHChK #tourism #planningpermission #businessplan #charteredmarketer
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When tourists spend more money when they travel, and the money they spend is reinvested into the local economy, tourism directly impacts the economy. Tourism increases economic activity. The influx of tourists drives up local businesses’ demand for services and products, creating jobs, increasing revenue, and reducing poverty. Direct benefits include those created by tourism-related activities such as accommodation, transport, and attractions. Indirect benefits come from supporting activities to tourism, such as construction and retailing. Tourism also benefits developing countries in other ways, such as improving the perception of their country on the global stage and increasing foreign investment. The tourism industry, like a majestic phoenix rising from the ashes of the pandemic, is experiencing a thrilling resurgence in 2024. #currentthoughts #tourismindustry #worldtravelandtourismcouncil #riselikeaphoenix #globaleconomy #employmentopportunities
From hoteliers to tour guides, pilots to park rangers, travel creates a diverse and thriving workforce. 🛫🏞 In 2024 our sectors contribution to the global economy is projected to reach a record-breaking $11.1 trillion. 📈 Explore our industry-shaping research into the Economic Impact of Travel & Tourism, now available at a special rate 👉 https://bit.ly/3WIi45C #TravelAndTourism #EconomicImpact #WTTC
The Economic Impact of Travel and Tourism in 2024
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You need a business case for planning permission for tourism accommodation for four reasons. Are you considering setting up new tourist accommodation and applying for planning? This is more than just a simple application process; a strong business case is essential to avoid rejection. A robust business plan with crucial reasons why the new tourism accommodation will enhance the regional and national tourism strategies allows the planners to see how your business will improve the local economy. “Without goals and plans to reach them, you are like a ship that has set sail with no destination.” ― Fitzhugh Dodson, author. Here are four reasons why a Business Plan assists the planning process. https://lnkd.in/exrfv2ZZ #tourism #planningpermission #businessplan #charteredmarketer
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Economic Impact of Travel and Tourism in 2024 It's quite interesting to note how the tourism economy continues to impact the global economy. There is indeed so much potential in the Travel and Tourism sector, a reason for which we call out to the world to visit Zimbabwe a World of Wonder. #VisitZimbabwe #MeetinZimbabwe #TourismImpact #WTTC
From hoteliers to tour guides, pilots to park rangers, travel creates a diverse and thriving workforce. 🛫🏞 In 2024 our sectors contribution to the global economy is projected to reach a record-breaking $11.1 trillion. 📈 Explore our industry-shaping research into the Economic Impact of Travel & Tourism, now available at a special rate 👉 https://bit.ly/3WIi45C #TravelAndTourism #EconomicImpact #WTTC
The Economic Impact of Travel and Tourism in 2024
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#Ecotourism Market Growth Set to Surge Significantly during 2023-2032 >> https://lnkd.in/g9N3DG-J #Ecotourism Market report provides a detailed #analysis of the industry by market size in #terms of #revenue, market #share and #growth #opportunities. It also covers the latest #trends and drivers and studies the #segments with respect to the different regions and #countries. Travel Leaders Group, Frosch International Travel, Undiscovered Mountains, Aracari Travel, Adventure Alternative, Intrepid Group Ltd, Rickshaw Travel Group, Adventure Alternative, G Adventures,Small World Journeys, Steppes Travel #tourism #economy #technologies #opportunities #service #organization
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Is Florida tourism bouncing back stronger than ever? With a record-breaking 34.2 million visitors in Q2 2024, Florida saw a 1.64% increase compared to the same period last year. Domestic travelers, who made up 92% of this total, were a key driver. This growth highlights Florida as a top destination, but there's still work to be done to regain pre-pandemic international visitor levels. Visit Florida's ongoing efforts and strategic marketing investments are crucial in ensuring that our state remains a premier travel destination worldwide. How do you think this tourism boost will impact our local communities and economy? #FloridaTourism #TravelIndustry #EconomicGrowth #VisitorStatistics #RealEstate
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As we celebrate National Transportation Week and look forward to National Travel & Tourism Week, Ontario International Airport is teaming up with GOCAL - Greater Ontario California to showcase the Greater Ontario area as Southern California’s fastest-growing destination! Let’s let the numbers do the talking… - $5.5 billion travel and tourism spending each year in San Bernardino County - 180,000 jobs in the tourism industry in the Inland Empire - $500 million tax revenue generated by IE tourism each year - 2.2 million passengers expected to use ONT this summer, which is up 15% from last year - $2.7 billion annual spending by visitors traveling through ONT That’s not all! Click the link here to learn more about how ONT is at the heart of the IE’s robust and growing travel sector: https://bit.ly/3UI35q1 #flyONT #SoCalSoEasy #NationalTransportationWeek #NTTW24Southern
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Interesting to see the provincial variances here. On the summer solstice that unofficially kicks off #tourism season, the pros who work in Moneris analytics present a tourism primer for 2024. Below are the busiest foreign transaction days in Canada by region! #tourism #foreigntourism #summer #travel #consumerspending
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Hoping to cruise into the next financial year without navigating troubled waters? 🛳️ In the travel and tourism sector you’re constantly tackling various problems. We can alleviate some of the stress and manage your accounting and compliance needs. 🔵 https://lnkd.in/exRXeNkf #travel #travelsector #travelandtourism #sksdsm
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This makes total sense and yet is so tricky in terms of sustainability, because you also want to be an inclusive community and not only cater to wealthy visitors. At the same time, you know that you need a certain tax revenue through tourism and want to avoid overcrowding.. The holy grail.. Good insights from Alberta, David F. Goldstein