Christian Trapp’s Post

Last week, I ventured to Bristol Farms in Los Angeles to try out Instacart's latest Caper Carts. I gleaned a handful of interesting insights from my experience including retailer value propositions, Caper branding strategy, and the massive opportunity to drive in-store brand discovery through digital promotions. While the experience is still in its beta phase, the carts show promise for consumers and retailers, but most of all, Instacart, who will be able to gain deeper insights into its retail partners' customers who may not be using its delivery services. By bridging the world of bricks and clicks, Instacart can bring a new level of attribution to CPG brands while providing shoppers with Amazon-level recommendations at the point of physical purchase. Check out the full analysis on HNGRY Trends 👇 https://lnkd.in/gk8ukV-A #ecommerce #onlinegrocery #instacart #retailtech #retailtechnology #omnichannel #groceryindustry #groceryshopping #grocery #grocerydelivery

Discover how Instacart's smart carts are transforming grocery shopping! 🛒 🇺🇸 Instacart & AWG's big move! They're bringing AI smart carts to over 2,300 stores. 🛒 Nick Nickitas of Instacart shares their vision of digital empowerment for grocers. With Caper Carts, shopping's getting a futuristic makeover - imagine carts that know what you're buying! Shelly Moore of AWG sees this as a game-changer for local grocers. And it's not just about tech - it's about connection, offering promotions directly through the carts. Retailers are already seeing the benefits. From seamless shopping to omni-channel strategies, it's all about enhancing the customer experience. What's next? More innovations and a closer retail-digital world integration. The journey's just begun. 🌐 ~~~ ✍️Will smart carts change grocery shopping forever? ♻️ Reshare if this resonates with you. 💌 To never miss insights subscribe to MarketMaze. Link in bio #Instacart #AWG #SmartCarts

In recent years, the distribution channels landscape has undergone a significant transformation, particularly within the retail sector. Traditional brick-and-mortar stores are encountering intense competition from quick commerce platforms that offer immediate satisfaction to consumers. Legacy businesses like DMart have traditionally excelled with the "everyday low price" approach. However, quick-commerce giants such as Swiggy Instamart, Dunzo, Zepto and Blinkit are disrupting this model by prioritizing speed and convenience, outpacing brick-and-mortar establishments. The shift in consumer preferences towards valuing time over savings is reshaping the industry dynamics. Businesses reliant on extensive store networks and cost-efficient real estate are now compelled to reassess their strategies in response to these agile, technology-driven distribution channels. The emergence of dark stores, swift SKU diversification, and hyper-local insights are establishing new standards for enhancing customer experiences. As the industry continues to evolve rapidly, the question arises: Will Quick Commerce become an inevitable choice for all brands in the foreseeable future? #QuickCommerce #BusinessTransformation #RetailEvolution #DistributionChannels

As Uber works to transition Drizly customers and merchants over to the Eats platform by the end of March, it poses an interesting decision point for urban independent liquor stores. They can tap into Uber's last-mile logistics to expand their customer radius while selling large commodity brands or try to tailor their offerings to local tastes and brands. This week on HNGRY Trends, I look at the key pieces in this transition as well as the case study of Washington DC-based Housebar, an omnichannel liquor store offering a highly curated selection of beer, wine, spirits, and food to match. While suburban liquor retail is dominated by grocery stores and big formats like Total Wine & More that have solved curation with a vast selection, smaller urban footprint stores on Drizly don't have that luxury. The startup is one potential solution to the commoditized urban liquor store format that has morphed into glorified "microfulfillment centers." Check out the full story below 👇 https://lnkd.in/dWACYCRn #liquorindustry #alcoholindustry #delivery #lastmile #lastmiledelivery #omnichannelretail #omnichannel #liquorstore #retail #retailexperience

Instacart’s Gamified Shopping Experience: Reinventing Grocery Runs We as consumers are often flooded with gimmicks and over engineered gamification but I believe Instacart's Next Gen team, shoutout Walker Dieckmann, continues to earn its name by pushing the boundaries of how we grocery shop. Their “Caper Cart” merges hardware and software to identify what’s in it, where items on your list are, prompts instant coupons, and lets you pay directly from the cart itself. 🛒 How It Works Caper Carts guide shoppers through the store, offering real-time rewards and discounts based on their location. The goal? Boost customer interaction while making the shopping process more intuitive and fun. 💡 The Bigger Impact In an industry where customer retention and in-store experience are key, this initiative is a game changer. Not only does it keep customers entertained, but it also drives revenue growth through strategic partnerships and digital engagements. I would definitely give this a try, would you? #innovation #instacart #grocery #foodtech

In recent years, the distribution channels landscape has undergone a significant transformation, particularly within the retail sector. Traditional brick-and-mortar stores are encountering intense competition from quick commerce platforms that offer immediate satisfaction to consumers. Legacy businesses like DMart have traditionally excelled with the "everyday low price" approach. However, quick-commerce giants such as Swiggy Instamart, Dunzo, Zepto and Blinkit are disrupting this model by prioritizing speed and convenience, outpacing brick-and-mortar establishments. The shift in consumer preferences towards valuing time over savings is reshaping the industry dynamics. Businesses reliant on extensive store networks and cost-efficient real estate are now compelled to reassess their strategies in response to these agile, technology-driven distribution channels. The emergence of dark stores, swift SKU diversification, and hyper-local insights are establishing new standards for enhancing customer experiences. As the industry continues to evolve rapidly, the question arises: Will Quick Commerce become an inevitable choice for all brands in the foreseeable future? #QuickCommerce #BusinessTransformation #RetailEvolution #DistributionChannels

#commerceweek in NY was a good chance to dive deeper into how brands and retailers are thinking about using marketing to drive outcomes. There was a great session by DoorDash about getting a team to be able to say YES vs the classic NO. There was another session with Unilever who talked about what kind of agency and data partnership it takes to move sales in off peak periods. As we get into Shoptalk, I expect more conversations around cookieless inventory, reach and frequency management, and measurement that drives outcomes like increased sales. #retailmedia #programmaticadvertising #brands #reach #frequency #measurement

In its groundbreaking journey, Instacart the San Francisco-based online grocery delivery app, not only revolutionized the traditional grocery delivery landscape but also redefined the operational framework for grocery retailers. Through its Instacart Platform offering, Instacart provides a comprehensive suite of omnichannel functionalities, empowering grocery retailers with access to the cutting-edge technologies that underpin Instacart's consumer marketplace. This includes the provision of e-commerce storefronts, seamless online delivery and pickup options for stores or warehouses, targeted digital advertising capabilities, enhanced customer experiences, and robust data tools for garnering operational, customer, and market insights. By leveraging the expertise of digital marketing professionals, Instacart cultivated a compelling social media presence that resonated deeply with its online audience and potential clients alike. This strategic approach not only elevated Instacart's brand visibility but also facilitated meaningful engagement with its target demographic. As evidenced by Instacart’s remarkable success story, embracing e-commerce represents a strategic imperative for businesses seeking to thrive in today's rapidly evolving market landscape. By harnessing the power of digital technologies and adopting an e-commerce-centric approach, businesses can unlock new avenues for growth, enhance operational efficiency, and forge deeper connections with their customers. In essence, it is imperative for businesses to embrace e-commerce as a cornerstone of their strategic vision and operational framework. #instacart #digitaltransformation #transformationstory #mondaydigital

𝐂𝐀𝐍 𝐃𝐌𝐀𝐑𝐓 𝐈𝐍𝐍𝐎𝐕𝐀𝐓𝐄 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 𝐋𝐎𝐒𝐈𝐍𝐆 𝐈𝐓𝐒 𝐄𝐃𝐆𝐄? Recently, DMart - Avenue Supermarts Ltd, saw its stock fall by over 8% after a weak Q2 report. 𝐃𝐌𝐚𝐫𝐭, known for its low prices, is now facing strong competition from online shopping and quick commerce marketplaces like Zepto, Blinkit, Swiggy Instamart and bigbasket.com. 🔵 DMart’s business is based on bulk buying, which works well for families shopping for large quantities. It’s especially popular with budget-conscious shoppers during festivals. 🔵 But as more customers look for faster and easier ways to shop, DMart must find ways to stay competitive. 🔵 A big problem is long checkout lines and crowded stores. Customers who need only a few items now prefer services that deliver small orders in minutes. DMart has to find ways to meet this demand while still offering low prices. 🟥 DMart has tried to fix this with its online platform, DMart Ready, which offers next-day delivery and same-day pickup. However, there are issues with this service, such as wait times of 3 to 6 hours and parking problems at busy pickup spots. 🟥 DMart is also thinking about working with quick commerce marketplaces. One challenge is how to manage picking and packing items in stores with a lot of foot traffic. Another option is to use back-store areas for fulfilling orders. 💡 𝐂𝐨𝐮𝐥𝐝 𝐃𝐫𝐢𝐯𝐞-𝐓𝐡𝐫𝐮 𝐏𝐢𝐜𝐤𝐮𝐩 𝐖𝐨𝐫𝐤? What if DMart introduced drive-thru pickup at its 350+ stores? Customers could order 10-12 items online and pick them up without leaving their vehicles. This is similar to what retailers like Tesco have successfully done. DMart could support its customers with faster service while sticking to its core proposition of low prices. At MAAVRUS, we help B2C businesses achieve profitable omnichannel growth by leveraging data insights and AI-driven digital solutions. Interested in knowing more, please get in touch with us at support@maavrus.com #RetailEvolution #OmnichannelStrategy #EnduringGrowth #StrategicMoats #AI #Digital

Oh hey, Walmart! 👋 We’re excited to announce that BeMe is now officially available on Walmart.com! With Walmart's e-commerce business rapidly growing—following a trajectory similar to Amazon’s rise in 2007—it’s the perfect platform to expand our reach and bring BeMe to more and more people. Did you know that Walmart’s online sales soared to $20B in 2023, underscoring the incredible progress they are making in the e-commerce space. 📈💥 At BeMe, we’re not focused on building just another exit-focussed DTC brand (and burning cash in the process); we are committed to making wellness simple and accessible through science-backed, easy-to-use liquid supplements, available via an omnichannel experience. Looking forward to opening up more channels and markets on this journey to helping people look better, feel better and live better. Let’s go, wellness warriors! 💪 🌱 #ElevateYourEveryday #WellnessOnTheGo #WalmartPartner #BeMeWellness #innovation #ecommerce #entrepreneurship