Tony Sloan, MA

The vultures of short form content and influencer driven marketing are circling millennial and Gen-X marketing. Read on to learn why most modern marketing is doomed to fail the emerging demographic of Gen-Z consumers. https://lnkd.in/ewzv-c27

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Marketers have a tough job these days. With so many channels and competing priorities, it’s harder than ever to break through the noise. ❔ Are you aligning your messaging across key channels? ❔ Do you have a strategy to capture more leads this season? ❔ How are you showcasing thought leadership to your audience? Let’s connect and share what’s working to drive results. 💡 #MarketingChallenges #Engagement #MarketingStrategy #LeadGeneration #SAP

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✨ Case Study Alert! ✨ Curious how Fusion Events doubled their revenue? Spoiler: It's not magic, it's a B2B marketing strategy! Here's how: 1️⃣ Map your target market like a pro. 2️⃣ Blend social media, emails, and ads. 3️⃣ Partner with experts (like Smarketing Cloud 😉). #B2BMarketing #MarketingStrategy #BusinessGrowth

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Target audiences, like all of us, age. And when they do, they step out of your demographic bracket and make space for new generations to step into it. Are you prepared to adapt your go-to-market strategy to stay ahead of those inevitable demographic shifts? Learn how to make sure your marketing history doesn't become your handcuffs in the latest blog from our Executive Creative Director and Brand Strategist Anita Holman on the Interrupt blog. Check it out: https://lnkd.in/gBBHwaj3

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What’s better than a powerful affiliate marketing platform? -- A platform that also handles lead distribution! Why juggle multiple platforms when CAKE (getCAKE.com) can do it all? Increase your efficiency, simplify your workflows, and get actionable insights into your marketing efforts. Check out our latest guide to see how you can diversify your network with CAKE! https://bit.ly/4h9rEGG #AffiliateMarketing #LeadDistribution #NetworkDiversification #Efficiency #AllInOneSolution #GetCAKE

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Your metrics are your guide. 📲⁠ ✅️ Shares: Monitor this metric to see what captures your audience's interest and prompts engagement. (Examples of share-worthy content include: memes, trending Reels/TikToks, etc.)⁠ ✅️ Saves: Keep an eye on this metric to understand what your audience considers educational and valuable. (Examples of content worth saving: tutorials, case studies, updates, etc.)⁠ Which other metrics would you like us to explore? Let us know!⁠👇️⁠ #Instagram #Analytics #InstagramTips #SocialMediaManagers #SocialMediaGrowth #MarketingStrategy #InfluencerMarketing #SocialMediaMarketing #ContentMarketing

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Understanding Gen Z is already key for email marketers. Despite their unique tastes and language, they still check email. Check out this article and learn how to adapt your marketing to capture a slice of this massive opportunity. https://hubs.la/Q02z1C6j0

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See how we use social listening to analyze data on the latest trends? Very demure. Very mindful. Very cutesy. #demure #sociallistening #socialmediamanager #socialmediamarketing

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Great seeing so many familiar faces today on the Social Media Marketer 411 call with Bryna Corcoran, Director Global Brand Social Media at HubSpot, Kate Rutkowski, Director Brand & Cutlture at Instacart, and Jennie Stark! Here are some of our favorite takeaways (tell us yours in the comments!) 👇 ➡ Pause before you initiate any social media strategy. Understand whether your brand leans towards timely or timeless content, art or science-driven approaches, or "homers or base hits." ➡ Bring data and research into the convo. By analyzing competitors' strategies, identifying gaps, and showcasing where the brand falls behind or excels, social media teams can effectively communicate the need for specific initiatives and gain buy-in from leadership. ➡ Patience is key. Leadership should allow you at least 3-6 months to analyze content performance and identify successful strategies. ➡ If your posts are too polished, they won't get engagement. Try keeping ads separate from organic. Lofi, iPhone shots, and candid content works. #social #socialmedia #socialmediamarketing #marketer411 #marketersthatmatter #marketingtips #marketing #marketinginsights

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42% of users in Snickerdoodle’s survey say growing a following on Farcaster is "manageable." For brands looking to build communities, this platform offers real growth potential. 👉 Download the report for tips: https://buff.ly/4d5fL1j #CommunityGrowth #Farcaster #Web3

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Are you confused by intent data? You're not alone! This article by Scott Gillum explores why B2B marketers get mixed signals and how to leverage your own engagement data for better targeting. Instead of chasing prospects who may not be ready to buy, focus on the content your audience truly values. #b2bmarketing #marketingstrategy #intentdata #engagementdata

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We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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Catalogs: Are they dead? Not even close! 📖 In the digital age, catalogs are still a powerhouse for direct mail marketing. Learn why they're more relevant than ever and how to leverage their power for your brand's success. Click to read more! #catalogs #directmail #marketing

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Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

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This VIIA Hemp Company email shines with its clean, bright design and inviting reviews. We love how customer testimonials add credibility and personality. The vibrant CTAs are impossible to miss, making it easy for readers to shop their favorite strains. Plus, the thoughtful layout beautifully highlights the product. ✨ Curated by: Andy King View the full email here → https://lnkd.in/gxw5677i #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies

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