Chitira Vazhappully’s Post

Ratan Tata's leadership isn't just a blueprint for successful businesses—it's a masterclass in marketing. His legacy goes beyond products; it’s about how he facilitated relationships, built trust, and created a brand synonymous with excellence. Here are key marketing lessons inspired by Ratan Tata: Empathy-Driven Messaging: Ratan Tata always prioritized the customer’s needs, speaking to their aspirations and challenges. For marketers, this means listening deeply and crafting messages that resonate emotionally. Building Trust Through Consistency: Tata brands have always maintained a commitment to quality and ethics. In marketing, trust is your greatest asset—consistent and transparent communication builds lasting relationships. Fostering Collaboration: His ventures were known for innovation through partnerships. Similarly, successful marketing thrives on collaboration between teams, influencers, and even customers to amplify impact. Storytelling with Purpose: Tata’s ventures always communicated a larger purpose—be it social good or national pride. Great marketing goes beyond selling products; it sells a story that aligns with the audience’s values. Customer-Centric Innovation: Every Tata product—from the affordable Nano to global steel ventures—was designed with the end user in mind. Marketers should continuously innovate based on customer feedback and market trends. Thank you, Ratan Tata Sir, for showing us that marketing is about more than sales—it’s about empowering and elevating communities. #MarketingLessons #RatanTata #BrandBuilding #CustomerTrust #EmpathyInMarketing #Storytelling #PurposeDrivenMarketing

At NESTLÉ D:NEXT + PG, Hari Krishnan , MD Content & Marketing Communications, Publicis Groupe India, delivered an insightful session on “The rise of fandoms". His thought leadership emphasized the importance of adapting content strategies to align with the fast-paced evolution of audience expectations. Hari unpacked the key elements for staying relevant, explored emerging adaptation trends, and provided a deep dive into Gen Z's most compelling behaviors. He also discussed how brands can leverage these insights for smarter product integration. Additionally, Hari highlighted the rise of new dominant platforms that are outpacing traditional social media and OTT in influence. Here’s to mastering the nuanced art of fluid content and navigating the intricate digital terrain with foresight. #FluidContent #DigitalTransformation #GenZ #MarketingStrategy #PublicisGroupe #Innovation #ContentTrends Hari Krishnan Anupriya Acharya Amaresh Godbole Kedar Teny Amitesh Rao Unny Radhakrishnan Jai Lala Tanmay Priyadarshi Mohanty Priyanka Kapur Rashmi Sehgal Anil K Pandit

“Communicating product value to target audiences.” That can be jargon to a lot of people outside my industry, so let me explain with an example of getting marketing and sales on the same page and a product-t-audience transformation at one of my clients working with the accomplished CMO at Precisely, Kevin Ruane. https://lnkd.in/ebb7YvaP And while I love sharing what I’ve learned with current clients, I’m always looking for more CMOs and organizations that I can help. If you know anyone who could use this type of support to optimize their strategic marketing and cross-functional alignment, feel free to reach out to me. Precisely #marketing #healthcare #leaders

As a Managing Director of Maruti DReamKitS  , a Digital Marketing Company, I've seen firsthand how chatting directly with decision-makers can revolutionize your sales approach. Here's why it's crucial: 🎯 Precision Targeting: Engaging with decision-makers means you're hitting the bullseye, saving time and getting straight to the heart of the matter. 🤝 Relationship Building: Establishing a direct connection fosters trust and camaraderie, paving the way for smoother, long-lasting deals. 💡 Insider Knowledge: Direct conversations provide invaluable insights into decision-makers' preferences, allowing you to tailor your pitch for maximum impact. Don't just play the sales game—elevate your strategy by engaging with the key players. #sales #decisionmakers #sdr (Image Credit: Sales Feed)

Publicis Media India has launched Markriti, an AI-powered Marketing Mix Modeling (MMM) tool aimed at providing efficient and cost-effective solutions for brand managers and CMOs. Leveraging Meta Open Source, Markriti offers a low-code, user-friendly interface, allowing marketers to measure ROI across channels before campaign launches. Rajiv Gopinath, Chief Solutions Officer, Publicis Media India  Augustus Daniel, Head of Marketing, Oral Care, Dabur India Limited Rajiv Dubey, Vice President, Head of Media & Brand Activation at Dabur India Follow the link in the comments to know more! #advertising #marketing #industryupdates

The Power of #Emotional Marketing: Does It Really Work? 🔎 Ever noticed how the most successful marketing campaigns pull at your heartstrings or connect with you on a personal level? Brands like Tata Nano, which played on family sentiment, and Jio, offering affordable connectivity for everyone, are prime examples of how emotions can powerfully drive engagement and leads. In today’s competitive landscape, using emotional narratives isn't just a strategy; it's almost a necessity. While it might be a 50/50 shot in some cases, the products and brands that resonate most with audiences often have an emotional core in their marketing. Take a second to look around—whether it’s the car you drive, the phone you use, or even the cereal on your breakfast table—chances are, some part of their story was built on making you feel something. What are your go-to examples of brands that have used emotion to win you over? Drop them below! 💬👇 #EmotionalMarketing #MarketingStrategy #BrandStorytelling #LeadGeneration #MarketingTips #ConsumerEngagement

Use compelling visuals to capture and hold your audience's attention. #VisualContent #Engagement #MarketingStrategy

5 Tips For Building An Effective 2025 Marketing Plan https://lnkd.in/edRfdi2m #marketing #strategy #growth #growthhacking #management #messaging #campaign #clarity #platform #impact #engagement #influence #customercentric #edutainment #brandmanagement

Assessing market positioning is key to thought leadership. - Brand awareness - Audience engagement - Content quality - Industry relevance - Consistent messaging These are just the BASICS. Thought leadership isn't about only being known. It's about being trusted. And focusing on these basics alone will limit your impact. Sure, cover them, but aim higher. True thought leaders focus on: - Providing unique insights - Building a loyal community - Engaging in meaningful conversations - Continuously innovating and adapting - Establishing a clear and authentic voice Audiences have options. So ensure your thought leadership shows you stand out. Or else they'll follow someone who does. #innovation #marketresearch #consumerbehavior #thoughtleadership #businessstrategy

70-80pc of a buyers research happens before engaging with a SD/AE, and buyer groups have increased to 11 decision makers for enterprise technology. The influence marketing (and marketers) have, has never been higher .. 6sense Kerry Cunningham .. new research releasing soon #marketing #influence