Publicis Groupe India

Publicis OOH India’s FlexForward is redefining sustainability in advertising.    Our first-of-its-kind green initiative is turning vinyl flexes from billboards into eco-friendly and community-centric products. These include rain tarps, tote bags, and utility pouches, distributed to marginalised communities through partnerships with NGOs like Goonj. By repurposing over 12 lakh sq. ft. of flex in Mumbai and Delhi, we’ve:   ✅ Prevented tons of waste from reaching landfills ✅ Significantly reduced carbon emissions ✅ Empowered marginalised communities   Let’s turn sustainability into a movement. Together, we can drive change, inspire action, and protect the planet. Read the full article here: https://lnkd.in/dJFgBu9A   #FlexForward #SustainabilityInAction #GreenAdvertising #PublicisOOHIndia #PublicisGroupeIndia Anupriya Acharya | Lalatendu Das | Jai Lala | Rathi Gangappa | Surbhi Gupta | Paritosh Srivastava | Rajdeepak Das | Amitesh Rao | Sunish Jose | Amaresh Godbole | Amit Misra | Unny Radhakrishnan | Kedar Teny | Oindrila Roy | Himanshu Saxena | Parikshit Bhattaccharya | Krishna VVS Chandaluri | Varun Shah | Hari Krishnan

Congratulations to Performics India, Prodigious, and MSLGROUP India for their outstanding achievements and specialization in the platform world! 🎉 Your mastery in eCommerce, agile content at scale, and PR excellence truly sets a benchmark for innovation. Here's to driving impact and shaping the future of marketing together! 💡👏 #Publicis #PowerOfOne #Campaign #AOY #Award #Creativity #Brands Anupriya Acharya | Lalatendu Das | Jai Lala | Rathi Gangappa | Surbhi Gupta | Paritosh Srivastava | Rajdeepak Das | Amitesh Rao | Sunish Jose | Amaresh Godbole | Amit Misra | Unny Radhakrishnan | Kedar Teny | Oindrila Roy | Himanshu Saxena | Parikshit Bhattaccharya | Krishna VVS Chandaluri | Varun Shah | Hari Krishnan | Gautam Surath

Publicis Groupe South Asia is pleased to announce the elevation of Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO of Publicis Media South Asia. LD joined Publicis Groupe India in early 2022 as CEO of Performics India and in these three years he has further added marquee accounts, incubated innovative products, and pivoted Performics India to top place in performance marketing and end-to-end digital solutions. Before joining Publicis Groupe South Asia, LD spent nearly a decade at McKinsey as a Partner and founding member of McKinsey Digital Labs in Asia Pacific. He co-led the McKinsey Digital/Technology practice, focusing on new digital business builds, customer journey transformations, and advanced analytics-led transformations. LD has also held major operational roles at Tata Consultancy Services for over a decade.   “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets makes him uniquely qualified to drive significant value for our media clients. We are excited to have him take on this new mandate.” – Anupriya Acharya, CEO of Publicis Groupe South Asia.   #Leadership #Appointment #Media #Brand #Transformation   Anupriya Acharya Lalatendu Das Jai Lala Rathi Gangappa Surbhi Gupta Paritosh Srivastava Rajdeepak Das Amitesh Rao Sunish Jose Amaresh Godbole Amit Misra Unny Radhakrishnan Kedar Teny Oindrila Roy Himanshu Saxena Parikshit Bhattaccharya Krishna VVS Chandaluri Varun Shah Hari Krishnan  

Congratulations to our CEO Anupriya Acharya on featuring in Business Today’s Most Powerful Women list for the second successive year. The award celebrates exceptional women leaders setting new standards in business and honours their excellence, remarkable achievements and pioneering contributions. Anupriya’s leadership has paved the way for transformative success, both for our clients and the industry at large. Continue inspiring us and here’s to many more milestones ahead! #Leadership #Award #Accolade #MostPowerfulWomen2024 Anupriya Acharya Surbhi Gupta Lalatendu Das Paritosh Srivastava Rajdeepak Das Amitesh Rao Sunish Jose Amaresh Godbole Amit Misra Jai Lala Rathi Gangappa Unny Radhakrishnan Kedar Teny Oindrila Roy Himanshu Saxena Parikshit Bhattaccharya Krishna VVS Chandaluri Varun Shah Hari Krishnan

On October 16, 2024, Publicis Media India and Meta co-hosted the exclusive event, ‘Measure Right, Measure Now’ bringing together industry leaders for a focused half-day on marketing measurement. The event underscored Publicis Media India’s commitment to advancing measurement strategies for its clients, providing them with cutting-edge insights and tools.    Key speakers included: Gaurav Jeet Singh, Agency Lead at Meta, who delivered the keynote Tanmay Priyadarshi Mohanty, CEO of Publicis Media India who discussed emerging trends in India’s measurement landscape Igor Skokan, Global Measurement Lead at Meta, who explored future-proofing measurement strategies Rajiv Gopinath, Chief Solutions Officer at Publicis Media India who presented the latest initiatives in Market Mix Modeling (MMM) Vaseem Ahmad, AVP of Martech at Publicis Media India who shared essential Martech measurement setups Lalatendu Das, CEO of Performics India emphasised building a culture of A/B testing and presented a white paper outlining best practices for optimising marketing strategies   The event also featured: A fireside chat between Igor Skokan and Rajiv Dubey on the measurement journey A panel discussion with Anna Soliman (Meta), Vijay Thomas (Harley-Davidson), and Jai Lala (Zenith India) on using measurement as a growth pillar   We extend our heartfelt thanks to Neha Gupta, Nitin Nair, Meenal Gupta, and Gaurav Jeet Singh for organising this impactful event, and a special thanks to Igor Skokan and Anna Soliman for attending in person. This event offered invaluable insights for Publicis Groupe India and its clients, reinforcing our dedication to innovation and excellence in marketing measurement. Pannkaj Mishra Vinay Virwani Gargi Ghosh Nandita Goel Rajiv Dubey Anna Soliman Vijay Thomas Nitin Nair Gaurav Jeet Singh Igor Skokan Neha Gupta Lalatendu Das Jai Lala Tanmay Priyadarshi Mohanty Rajiv Gopinath   #PublicisGroupe #Meta #MarketingMeasurement #MMM #ABTesting #GrowthThroughMeasurement #Partnership #WhitePaper

We're thrilled to launch our first Publicis Groupe Next Generation Board (NGB) in India! This initiative aims to cultivate future leaders who will connect with our Groupe Leadership Team, contribute fresh ideas, and engage in key projects over the next year. Our NGB members will also receive personalized coaching and mentorship to boost their leadership skills.   The selection process was highly competitive, with over 200 mid-level managers participating. After rigorous evaluations, we are proud to announce the 12 exceptional finalists for the NGB 2024-25.   Congratulations to our new NGB members! Your innovative thinking and dedication have earned you this exciting opportunity. Sidharth Nandwani | Titash Roy Choudhury | Kanika Bhatia | Jinesh Nair | Devanshi Jhaveri | Shourya Ray Chaudhuri | Chirag Chandiramani | Anuja Donde Salunkhe | Neeharika Nandyal| Nayan Dedhia | Vidhiti S. Anupriya Acharya | Pauly Grant | Lalatendu Das | Amaresh Godbole | Anshul Garg | Tanmay Priyadarshi Mohanty | Jai Lala | Rathi Gangappa | Unny Radhakrishnan | Sunish Jose | Amit Misra | Kedar Teny | Himanshu Saxena | Parikshit Bhattaccharya | Oindrila Roy | Hari Krishnan | Navin Lalchandani | Surbhi Gupta | Rajdeepak Das | Amitesh Rao | Paritosh Srivastava #PublicisGroupe #Leadership #NextGenerationBoard #FutureLeaders

Publicis Groupe India is thrilled to unveil our definitive Gen Z report – Gen Z Horizons: Aspirations and Engagements   We’ve delved deep into the distinctive personalities, behaviours, and preferences of India’s Gen Z, exploring their consumption habits across SIX key categories: Media, Finance, Food, Beverages, Fashion, and Health. Carried out by Kantar, this rich resource will provide invaluable insights to understand and engage with this dynamic cohort. And the data from this report will be integrated into our proprietary tools for in-depth analysis.   Catch a glimpse of the launch event held on 11th September and see how we’re paving the way for future strategies! Anupriya Acharya | Rajiv Gopinath | Lalatendu Das | Amaresh Godbole | Anshul Garg | Tanmay Priyadarshi Mohanty | Jai Lala | Rathi Gangappa | Unny Radhakrishnan | Sunish Jose | Amit Misra | Kedar Teny | Himanshu Saxena | Parikshit Bhattaccharya | Oindrila Roy | Ajit Gurnani | Hari Krishnan | Navin Lalchandani | Sonia Khurana | Surbhi Gupta | Rajdeepak Das | Abraham Varughese | Amitesh Rao | Paritosh Srivastava | Ekta Relan | Niti Kumar | Satya Raghavan | Sameer Shetty | Shweta Jain | Rajiv Dubey | Gaurav Jeet Singh | Kartik Mahadev | Inderpreet Singh   #GenZ #Research #PublicisGroupe #Advertising #Insights #Innovation #Marketing #FutureTrends

Publicis Groupe India is beyond thrilled to share the exciting highlights of this year’s hugely successful Publicis Champions League. With 12 dynamic teams, over 100 spirited participants, 44 matches, and a jaw-dropping 135 goals, this was our biggest and most action-packed league yet. Check out this video to relive the thrilling moments, celebrate the unforgettable goals and plays that defined this year’s Champions League. What an exhilarating tournament it has been; a heartfelt thank you to all our teams for their passion, enthusiasm, and sportsmanship. And of course, a HUGE Congratulations to our Champions!   Winner: PGD United Runner Up: Performics FC 3rd Place: PGD Titans   Our standout players: Player of the Tournament: Neha Ture (Performics FC) & Pritam Rana (PGD United) Anupriya Acharya Lalatendu Das Amaresh Godbole Anshul Garg Tanmay Priyadarshi Mohanty Jai Lala Rathi Gangappa Unny Radhakrishnan Sunish Jose Amit Misra Kedar Teny Himanshu Saxena Parikshit Bhattaccharya Oindrila Roy Ajit Gurnani Hari Krishnan Navin Lalchandani Sonia Khurana Surbhi Gupta Rajdeepak Das Amitesh Rao Paritosh Srivastava

On August 5, 2024, Publicis Groupe India proudly co-hosted NESTLÉ D:NEXT with Nestlé, bringing together industry leaders and innovators for an inspiring day of collaboration and idea exchange. The event was a testament to our shared commitment to leveraging technology and partnerships to drive innovation and deliver exceptional value to our customers. We were honored to be joined by distinguished leaders including: Suresh Narayanan, Managing Director and Chairman of Nestle India, who emphasized the power of video content, especially in vernacular languages, to enhance engagement. Anupriya Acharya, Chief Executive Officer of Publicis Groupe South Asia, who stressed the importance of connecting with newer demographics through digital mediums. Hari Krishnan, Managing Director of Publicis Content & Marketing Communications, who explored the dynamics of fandom culture and consumer behavior within this space. Amaresh Godbole, CEO of Digital Technology Business, Publicis Groupe India, discussed the transformative role of generative AI and its ethical considerations. The event also saw the participation of various media partners, adding depth and breadth to the discussions. A huge thank you to Suresh Narayanan and the entire Nestlé team for their continued partnership over two decades. Your insights and collaboration are invaluable as we strive to push the boundaries of innovation and create lasting impact. Catch the highlights from this remarkable event in the video below and join us as we continue to shape the future of consumer engagement and technology. [Watch the Highlights] #PublicisGroupe #Nestlé #Innovation #DigitalTransformation #GenerativeAI #ConsumerEngagement #FandomCulture #Partnership #EventHighlights Hari Krishnan Anupriya Acharya Amaresh Godbole Kedar Teny Amitesh Rao Unny Radhakrishnan Jai Lala Tanmay Priyadarshi Mohanty Priyanka Kapur Rashmi Sehgal Anil K Pandit Chandan Mukherji Gazal Bajaj Ambika Mehrotra

A heartfelt thank you to Suresh Narayanan, Chairman and Managing Director of Nestle India, for his inspiring keynote at the recent D:NEXT event, brought together by Nestlé and Publicis Groupe. Suresh set the tone for the event with his profound insights on decoding the future of digital marketing and consumer engagement. His focus on STEP—Sharp focus on consumer, Tech at the core, Excellence in what we do, and Periscope to peak into the future—underscored the transformative power of technology and the pivotal role of influencers. Suresh emphasized prioritizing the consumer journey, leveraging technology for enhanced engagement, and staying ahead of emerging trends. His words, “Our tomorrow begins today,” perfectly capture the spirit of innovation and forward-thinking. For over 20 years, Publicis Groupe has been proud to partner with Nestlé, exploring new technologies and strategies with a clear, consumer-centric focus. This longstanding partnership has been instrumental in shaping effective marketing solutions and achieving shared success. Here’s to continuing our journey of innovation and excellence, and to the exciting future that lies ahead! #PublicisGroupe #Nestlé #DigitalTransformation #ConsumerEngagement #InfluencerMarketing #Innovation #LongstandingPartnership Suresh Narayanan Chandan Mukherji Sunayan Mitra Rajat Kumar Jain Vineet Singh Rupali Rattan Pallavi Anand Gopichandar J Vasudevan Krishnan Varun Sethuraman Gazal Bajaj Ambika Mehrotra Hari Krishnan Anupriya Acharya Amaresh Godbole Kedar Teny Amitesh Rao Unny Radhakrishnan Jai Lala Tanmay Priyadarshi Mohanty Priyanka Kapur Rashmi Sehgal Anil K Pandit Suresh Narayanan