Chelsea Ford’s Post

📣 New Launch Alert: The Better Business Reviews Podcast is here! 🎧 Want to learn how reviews can transform your business? Whether you’re driving, exercising, or just on the go, this podcast will show you how to leverage reviews to boost your visibility and attract more clients. → Struggling to manage your online reputation or battling with negative reviews? → Are you trying avoid penalties for fake reviews? Here’s what you’ll discover in the first two episodes: ↳ How BSO helps local businesses build trust. ↳ How automated reviews streamline your online presence. ↳ Why Google’s Fake Review Crackdown is a game-changer. ↳ Strategies for collecting authentic reviews to boost visibility. 🌟 Genuine reviews are the backbone of trust and visibility - let's make them work for you! 👇 Don’t miss out - tune in weekly and take your business to the next level! PS: We’d love to hear your thoughts on the podcast - drop a comment below! And if you enjoyed it, feel free to reshare ♻️ it with your network!

I’m not too proud to admit this. I need your help. Content creation and the process for newsletter and podcasts is pretty intense, right? We want to drive value. I'm not just talking about shareholder value. I'm talking about value to our founders. (all of you) We actually don't want to get too far ahead because we want to actively listen to what's going on. We want to hear about what guests or brands are doing the most. What's being talked about the most? How do we get them on the podcast? On the newsletter side of things, we’re trying to really dig deep in what we're going through. Obvi has been a constant struggle for growth. (We'll have our best year in history this year, but it is) Every day is a struggle. We're trying to draw on that because the theme of the last couple of years in e-commerce has been rising through your struggles to create greatness. We're trying to highlight that through our newsletter. But none of that matters if we don’t check to make sure what we’re covering is actually valuable to you all. Everyone is making one these days, so what keeps you subscribed? We always want to make sure that we’re staying ahead of trends, not just following them.

With inflation impacting everyone's wallets, now's the time to re-evaluate your value proposition. 💰 In our latest podcast episode, Gregg Majewski from Craveworthy Brands emphasizes the importance of doubling down on what truly provides value to your customers. "Find what your value prop is for your customer base." That doesn't mean you have to be cheap. It's the value you're going to provide that customer day in and day out. Is it exceptional service, convenience, quality ingredients, or something else entirely? Once identified, reinforce that value through your marketing efforts. Drop a comment if you've recently revisited your value prop, and share what you've done to reinforce it! #marketing #valueproposition #customerloyalty #craveworthymarketing #restauranttips #localmarketing #localmarketinglab #restaurantmarketing

Have you ever wondered how big brands support small retailers? Tune into The Sting Podcast featuring Megan Leisinger from Oakley & Costa and get the scoop on how Oakley creates powerful ambassadors out of mom-and-pop shops. 👓 Learn from the head of account marketing as she shares valuable strategies for success in today's digital landscape. Listen now for a burst of inspiration and practical tips! 🎧 Listen here: https://lnkd.in/gjA6Gtrp #TheStingPodcast #Oakley #SmallBusiness #MarketingTips

⚡Looking to supercharge your retail knowledge? We've got another trend-packed newsletter coming to all our subscribers tomorrow! Sign up now and get the latest retail updates, expert insights and even a brand-new podcast delivered straight into your inbox tomorrow✨ ➡️https://lnkd.in/eghW_dFq Kay Hutcheson Tim Hollis Aylish Ellwood Stephen Spencer FRSA FTS Sarah Ward Ray Qudos Laura Rae #insideretail #newsletter

Clip from one of my solo episodes on our ClearPivot RevOps Hero Podcast! Here I’m talking about which reports you should include on your marketing dashboards. One of the key reports should be desktop vs. mobile traffic to your site. When we build HubSpot and Databox dashboards, we usually see a very consistent difference in that between B2B and B2C companies. B2B websites usually see 60-70% desktop devices (ie. laptop and desktop computers). Makes sense, because people are usually doing all their work on those devices. But for B2C companies, it’s usually the exact opposite: 70-80% of traffic is mobile (ie. phones). So B2C companies have to always be mobile-first. BUT it’s easy to forget that when you’re working at the company, because you’re probably lay doing most of your own work everyday on laptops and desktops. So you can end up spending your day working on all your marketing content in a very different way than your audience is actually seeing your content. Not good! So if you’re on a marketing team for a B2C company and pushing content to your website, make sure you’re regularly checking and interacting with it on your phone, or at least a mobile emulator view in your desktop browser. Otherwise it’s very easy to be totally unaware of poor user experience issues like load times, difficult UX elements, or visually ill-fitting content elements that are aggravating your audience and possibly even making them leave.

Have you read the Jolt Effect yet? If not, you should. It outlines exactly what is happening in Sales right now. Everyone thinks "no decision" is our biggest competitor. It not. It's actually "indecision." Clients are afraid to make a decision because things are moving too fast and there are too many options these days. I was so intrigued by this book I had to get Ted McKenna, co-author of the Jolt Effect on the podcast to dig even deeper. Check out this clip where he talks about the difference between errors of omission versus errors of commission. If you've been in a sales scenario where you think you've done everything right, the client agrees they need to make a switch and that you're a better solution and yet you still lose or get ghosted you're going to want to listen to the rest of this podcast and pick up the book today!

I know, I know. The numbers matter. Data is the truth. But I trust the vibes... You know, those emails you get from listeners, subscribers, and customers. We get them weekly now from around the world of Exit Five. I was scrolling through some Apple Notes and I found this screenshot from when I was at Drift in 2019. A customer telling me he switched to our product from the biggest competitor because of our podcast and how we did marketing... Pretty neat. Don't become so obsessed with the quantitative that you miss the qualitative. How do you know if something is working?? Often times they will tell you - directly. Use both inputs to inform your strategy. What if the podcast isn't directly driving sales, but you're getting messages like this? Should you keep doing it even if you can't prove the ROI to the CFO? Use these insights too, not just what shows up in the spreadsheet.

If you have clients you'll want to listen to this episode, especially if you do business internationally! Stay tuned! #klt #feedback #branding #design #internationalbusiness

Stalk Your Customers What stalk my customers? No don't actually stalk your customers just keep a close eye on them and ask for feedback. Alex B Sheridan a 6 figure agency founder, talked about this on the website podcast. Getting feedback and learning from your customers allows you to constantly perfect your product, it enables you to scope out another idea before putting it into production and so much more. This being said you need to know how to get feedback from your customer. Here's a list: → Random Surveys to Customers → Ask your Newsletter → Ask your Social Media → Exiting/Entering Calls There's a thousand different ways to talk to your customer. All this being said remember to stalk your customers and most importantly get feedback. Full Episode: https://lnkd.in/gUmdBMax --- P.S. I'm a Digital Marketer If you want to learn more about Digital Marketing Subscribe to my Newsletter. Links in my Bio :) or go to: https://lnkd.in/gchYvCp7