Charis Bedford’s Post

Does your business have clarity on who you are and who you're for? Whether in our talent or technology business, everything for our team comes back to building connections that are rooted in trust, and inspiring others to do their best work. Randy Harris 🏒 joined Haley Marketing's InSights show to discuss how our team builds those relationships through sharing our stories and insights. Check it out! 🎧 #BeALighthouse #Culture #Marketing #Content

Why does it seem like those with the utmost job security are first to turn their noses up at self-promotion? The privilege is real ... Bringing this out of the archives for those who need to see it. Fellow freelancers (and job seekers, too!), keep going. Don't let the negative Nellies drag you down. #selfpromotion #branding #promotions

🚨Attention all businesses, your online reputation is like your virtual resume - and you don't want it to be a hot mess! 😱 Check out our latest blog post on what is online reputation marketing and why you need it to learn how to keep your rep in check. 💯 Don't let a bad review bring you down, read now! 💻 #onlinereputation #marketing #reputationmanagement 📈

Hijacking posts - here's why it is a problem: When I take the time to craft a post, it is to enable a conversation. When salespeople strongarm their way into the dialogue, people are reluctant to add thoughts, lest they end up on a list as fresh chum in the water If I like your product, I will already be talking about it. No, I do not do paid endorsements. That said, if something piques my interest, I will share it. For free. By my own choice. Jumping in to say "but, but, we are the best at....X!" is a bad look ...which leads me to reason #3 - I am not your content marketing engine. If a vendor wants to chime in on a topic, come join the party. If you are product-pushing, write your own darn post and generate your own conversation. Do not leave it to me to write, curate, and engage with your interactivity Cranky? Yes, yes, I am. Times are tough however good manners are cheap

🚨Attention all businesses, your online reputation is like your virtual resume - and you don't want it to be a hot mess! 😱 Check out our latest blog post on what is online reputation marketing and why you need it to learn how to keep your rep in check. 💯 Don't let a bad review bring you down, read now! 💻 #onlinereputation #marketing #reputationmanagement 📈

I'm imagining the job seeker applying for a digital marketing role mindlessly inputting information twice (because the employer's application system can't connect a resume to their questionnaire) and they come across this question: WHAT IS YOUR PHONE NUMBER? then in the natural follow-up question regarding PHONE TYPE, they scroll down and, just for giggles click... LANDLINE I'll be sitting by my rotary phone in the hall thumbing through the Yellow Pages as I think of more absurdities of the job application process. #jobseeker #content #marketing #companiescandobetter

#EmailMarketing for associations goes beyond simple member updates; it’s a powerful tool for promoting your career center, boosting #NonDuesRevenue, and engaging members. A well-crafted newsletter delivers valuable, timely content related to your field, reinforces your association’s mission, and supports membership growth. Aside from addressing the email to the specific member, remember to personalize the emails based on member interests, geographic locations, and membership status. Targeted marketing engages your members by ensuring relevant information reaches them. Additionally, a compelling subject line provides the first impression and often determines whether the recipient will open the email. Remember to include visuals, infographics, concise copy, and calls to action. #Naylor #AssociationAdviser #Associations

How to develop a good newsletter marketing strategy

How to develop a good newsletter marketing strategy

What questions do you need to ask when interviewing paid media agencies? We have put together a comprehensive guide to help you thoroughly investigate potential agencies and ensure that you are in discussions with the right partner. Check out our latest blog post for a list of all the questions that you can easily copy into your interview notes, as well as the complete guide. https://lnkd.in/d-sTjje6