Cem Eroglu’s Post

Never bad to work for a company being recognized by one of the leading industry organizations. Thanks AdExchanger for the recognition and hard work that has gone into Adform trying to Change the Game. Transparency matters. Data Privacy matters. Carbon reduction matters. Reach Rate matters. Your marketing results matter. #adtech #programmatic #transparency #reach

DoubleVerify's Digital Ad Verification Stock Faces Challenges Ahead DoubleVerify's SWOT analysis reveals that the digital ad verification stock is facing headwinds due to increased competition from new entrants in the market. The company's strong brand recognition and customer loyalty are major strengths, but it also faces challenges from rival companies offering similar services. Investors are closely watching the company's performance as it navigates the complex digital ad verification landscape. Want to stay ahead of the curve in eCommerce and Digital Marketing? Website: <https://lnkd.in/gdiSK2xM> eMail ID: <[email protected]> Mobile: +1 (914) 977 5459 #DigitalMarketing #eCommerce #MarketingStrategy #SWOTAnalysis #DigitalAdVerification #Investing #MarketingTrends #PurpleCowServices #MUB #PCIS #PurpleCow

DoubleVerify's Digital Ad Verification Stock Faces Challenges Ahead DoubleVerify's SWOT analysis reveals that the digital ad verification stock is facing headwinds due to increased competition from new entrants in the market. The company's strong brand recognition and customer loyalty are major strengths, but it also faces challenges from rival companies offering similar services. Investors are closely watching the company's performance as it navigates the complex digital ad verification landscape. Want to stay ahead of the curve in eCommerce and Digital Marketing? Website: <https://lnkd.in/gs9XuDnX> eMail ID: <[email protected]> Mobile: +1 (914) 977 5459 #DigitalMarketing #eCommerce #MarketingStrategy #SWOTAnalysis #DigitalAdVerification #Investing #MarketingTrends #PurpleCowServices #MUB #PCIS #PurpleCow

Third-party cookies are a technical feature that much of advertising technology depends on. As such, it is the onus of the adtech industry to change its infrastructure to adopt new privacy-forward solutions. https://ow.ly/nC4A50RAf1c NextRoll #marketing #martech #technology #NextRoll #ecommerce #AdTech

Part 1 - Commerce Media Truths: Discover the game-changer in digital advertising! Dive into the realm of Commerce Media with our exclusive insights. Learn why it's not just a buzzword, but a pivotal opportunity reshaping the industry landscape. Uncover the core truths behind this phenomenon and unlock new dimensions for your brand's success with 365 Digital and Criteo. #365Digital #Criteo #CommerceMedia #DigitalAdvertising

Agencies play a crucial role as intermediaries in the retail media space, bridging the gap between brands and retailers. By managing complex advertising campaigns across various platforms, they enhance the effectiveness of retail media efforts. Leveraging their expertise, technology, and industry relationships, agencies ensure that campaigns are not only efficient but also impactful. Learn more about the key players in retail media in my blog: https://bit.ly/3SKFmVW #retailmedia #retailmedianetworks #nectar360 #mediaagencies #Commercemedia #industryupdate

🌟 Exciting News for Advertisers! Introducing the Brand Store Quality Rating 🚀 Advertisers can now access the Brand Store quality rating and personalized recommendations to optimize engagement! 🎉 What's New? Advertisers can now view their Brand Store's quality rating, compare engagement with peers, and receive actionable insights to enhance performance. This feature, available through the advertising console, offers a comprehensive view under the “Brand Store quality” tab. Why It Matters: Drive Engagement: Higher quality ratings correlate with increased shopper engagement and dwell time. Actionable Insights: Get personalized recommendations and examples of effective content to boost your Brand Store's impact. Ready to elevate your brand’s online presence? Visit your Brand Store insights dashboard today to start optimizing! 🛍️ #BrandStore #Advertising #DigitalMarketing #Engagement #Optimization #RetailTech

For anyone focusing on ad measurement, eMarketer’s latest trends are a must-read! With Google's decision to delay the phase-out of third-party cookies, there’s still time to prepare for a future of first-party data reliance and cross-channel measurement. eMarketer’s report dives into how brands can stay ahead, adapt measurement stacks, and leverage current trends to succeed in an evolving privacy landscape. Check out the insights here:

Retail media is set to be the fastest-growing advertising channel in the coming years. But what makes it so effective? It's simple: For retailers, it’s a way to turn every digital interaction into a revenue opportunity. For brands, it’s about placing the right message at the right moment in the customer journey, leading to higher engagement and conversion rates. The result? Better, more personalised customer experiences with real-time, tailored ads across channels – and with high margins, #RetailMedia is definitely worth the investment. Curious about how to get started? Our on-demand webinar covers it all: 💡 Key strategic pillars for retail media success 💡 How to activate first-party data for precise, effective campaigns that convert 💡 A demo from our tech partner, Relewise, on building retail media in practice Watch it here: https://lnkd.in/d_T2fTv2

Google is adding offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together. Offsite retail media enables brand advertisers to reach more consumers in unique environments off the retailer website, while capturing product sales on the retailer website. This is a huge win for everybody. By having Google power this solution, retailers can drive more revenue and brands can drive more scale (and Google gets more ad spend). Like Meta's retail media network updates last week, the introduction of SA360's offsite retail media campaigns marks yet another pivotal moment in the evolution of digital advertising from walled-gardens to more semi-private shared ecosystems with tight data security.