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Do you find it difficult to write B2B content? Is it hard to align it with your business goals? How can you improve internal collaboration? Come to our Search London summer event where Yagmur Simsek will speak about: "Advancing B2B Content Strategy Internally: Techniques for Ongoing Progress" This talk focuses on the integration of cutting-edge techniques and continuous improvement methodologies to keep B2B content relevant, engaging, and aligned with business goals. It emphasises the importance of internal collaboration, team operation, data-driven insights, and iterative processes to adapt to market changes and audience needs effectively. As a cofounder of two B2B startups, Yagmur is eager to share her journey and the strategies that have genuinely worked for her businesses. By discussing how they have advanced their content strategy, she aims to offer practical insights that are both tested and transparent. Yagmur's goal is to help others in the B2B space navigate their challenges more effectively, using lessons that have made a real difference in our projects. Get your ticket by using the code YS20. Link in the comments.

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Ian Forrester is Coming to Istanbul for Global Marketing Summit 2024! Ian Forrester, with his extensive experience and deep knowledge in digital marketing and programmatic advertising, will be speaking at Global Marketing Summit 2024. Ian will offer valuable insights into the latest industry trends, strategies, and innovations, providing attendees with strategies to gain a competitive edge in the business world. Known for his ability to understand and solve complex business problems, Ian will provide in-depth knowledge about the future of marketing strategies at the summit. Global Marketing Summit 2024 will address the most important issues and trends in the business world, and Ian Forrester's talk will help you understand how to develop more effective strategies in the digital marketing realm. #SustainableGrowth #GlobalMarketingSummit2024 #Marketing #SustainableBusiness #SustainableWorld #Leadership #FutureandDigital #Brand #Creativity #Sustainability #DigitalMarketing #KREAMICE #KREADigital #CMOCircle #IanForrester

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📣 We are excited to invite you to participate in the 10th annual "Europe Attitudes to Programmatic Advertising Survey 2024" conducted by IAB Europe. This is your opportunity to share your insights and help shape the future of programmatic advertising. 🌐 Link: https://lnkd.in/dqQ2b2Ws The deadline has been extended to August 16, 2024 📆 We invite all members of the programmatic advertising ecosystem to participate – whether you're involved in selling, buying ad space, technology provision, or campaign planning. Your feedback is crucial in identifying the latest trends and developments.🎯 📌 The survey is short (about 10 minutes), anonymous, and upon participating, you'll have the chance to receive a copy of the results. The findings will also be presented at #DMEXCO2024, providing valuable insights into the trends and changes shaping the European programmatic industry. #IABEurope #ProgrammaticAdvertising #Survey2024 #AdvertisingTrends #DMEXCO2024

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Read our latest article to fins the most important terminology used by Advertisers and Publishers in the world of Programmatic and RTB explained by our team of experts! 🤓 📖 👉 https://lnkd.in/dn7qd_NS #adserving #adtech #digitaladvertising #adplatform #adtech2024 #digitaltrends2024 #EXADS #adtechglossary #adtechindustry #programmatic #rtb

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According to IAB Europe, the European digital advertising market grew by 11.1 percent in 2023, reaching €96.9 billion. In Serbia, AdEx recorded a 27.6 percent growth in digital advertising investments, while Croatia saw a 17.2 percent increase. The share of display advertising in the European digital advertising market also continues to grow, with nearly a 13 percent annual increase. In Serbia, annual growth exceeded 26.8 percent, while in Croatia it reached 20.3 percent. >> https://url.iprom.si/138 #adex #IABEurope #adspend

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The programmatic ecosystem is getting more and more complex, with new publishers and intermediaries continuously entering the stage. Read more: https://hubs.li/Q02YbRxQ0 Post written by Roman V., Forbes Councils Member.

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FYI: Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing): by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry […] #DOOH #digitalbillboards #digitalsignage

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“The current media landscape brings complexity but also opportunities for advertisers to get a competitive advantage.” In our recent masterclass at DMEXCO - Digital Marketing Expo & Conference, Sedat Polat addressed how measuring reach across channels gives advertisers an overview of the complex media landscape that creates a completive advantage. Watch our masterclass, Breaking Silos: How to Optimise Your Media Mix with Cross-Media Measurement, and learn more here: https://lnkd.in/dDQ9E_9c #dmexco #dmexco2024 #masterclass #measurement #crossmedia

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🔍 𝐖𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐧’𝐭 𝐀𝐟𝐟𝐨𝐫𝐝 𝐭𝐨 𝐈𝐠𝐧𝐨𝐫𝐞 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬? Delve into the world of customer reviews and their profound influence on brand perception, guided by Aylin Seidova, our Client Engagement Manager, and uncover the strategic importance of review management as a powerful tool in enhancing your online reputation and visibility in search engines. 👉 Read the full article to learn more: https://lnkd.in/d2DiAhyM #CustomerReviews #BusinessImpact #ReviewManagement #LocalSEO

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Stay tuned! Our very own Kaarel Oja will be presenting the findings of the IAB Baltics AdEx report, which is part of the comprehensive European report, the date will be announced shortly! The AdEx Benchmark Report, in its 18th year, is the go-to source for ad spend in Europe. Data from 29 countries, including the Baltics, provides a complete picture of the European market. This year, there's even more! The report includes quarterly data for the first time, offering a deeper look into the past three years of digital advertising growth. Here are some key highlights: Explosive Market Growth: The European digital ad market grew by an impressive 11.1% in 2023, surpassing the US growth rate of 7.3%! Top Performers: Major European markets like the UK, Germany, France, Spain, and Italy make up 69% of the total ad spend. But wait, there's more! 13 European markets saw double-digit growth, with Turkey leading the pack at 50%, followed by Serbia (27.6%) and Ukraine (25.2%). ⏫ Fastest-Growing Formats: Social advertising is back with an 18.2% growth rate, while video advertising is booming at 20.9%! Audio formats are also on the rise with a 23.1% increase, with podcasts leading the charge at 32.5%. Connected TV (CTV) is even hotter than non-social video, growing by 23.5%. Want to know more about the Baltics specifically? We'll be hosting a webinar to dive deeper into the findings for the Baltic markets. In the meantime, you can check out the already published full European report! #iabeurope #iabbaltics #adex

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🚀 Exciting News for Marketers in Turkey! 🇹🇷 Apple's search engine is now active and operational in the TR geo! 🎉 This opens up new opportunities for businesses and advertisers looking to reach iOS users more effectively through organic search. With Apple’s growing focus on privacy and user experience, tapping into this search engine could give brands a competitive edge, allowing for more targeted and relevant search results. Stay ahead of the curve and make sure your marketing strategy aligns with this new development. 🌟 #AppleSearchEngine #DigitalMarketing #TRGeo #SEO #iOS #MarketingInnovation

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We've just published an in-depth article on the ScroogeFrog Blog: "Amazing potential of finance apps in Taboola: Full review and recommendations." 📈💼 Dive into our latest review to discover how financial apps can leverage the power of Taboola's native advertising platform 📣 Learn about the recent Apple partnership, key GEOs for targeting, and why Taboola is the go-to choice for finance app advertisers. Don't miss out on our expert recommendations to maximize your campaign's success! 👉 https://lnkd.in/dsstnW5g #DigitalMarketing #NativeAds #Taboola #FinanceApps #AdTech #AppMarketing #MarketingStrategy #PerformanceMarketing #FinancialServices #MobileAdvertising #CampaignOptimization #AdNetworks #AdvertisingStrategy #Fintech #ScroogeFrogBlog

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📈 Building a Go-to-Market Strategy Just had an amazing session led by Nazli Ozturkmen, founder of ALPHA-3 , on the topic of Go-to-Market Strategy Building. We covered key components of a successful GTM strategy, identifying target audiences, and how to make your product more valuable and appealing to users. The deep dive into successful case studies was especially insightful, giving us a clearer understanding of how to execute our strategy effectively.

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🚀 AdAction Ranked Among Top Mobile Media Sources in the AppsFlyer Performance Index 17! 🚀 We are thrilled to be recognized once again in the AppsFlyer Performance Index 17, which ranks the best media sources in mobile advertising! This recognition reaffirms AdAction’s position as one of the longest-standing performance marketing platforms in the industry, consistently delivering results across diverse markets and categories. We were ranked across ten different categories but two of the most expansive rankings illustrate our widespread success in 2024: 🏆 iOS Gaming - All Categories - Global 🏆Android Gaming - All Categories - Global We are 1 of 3 total rewarded channels listed on the iOS Global Gaming rank. Our ability to drive high-quality traffic worldwide has cemented our leadership across numerous regions, and we are proud to have earned top rankings throughout the Index. We owe this achievement to our incredible team who consistently prove their expertise and dedication, and to our amazing clients for trusting us as their performance marketing partner. Together, we continue to push boundaries and innovate in the evolving app marketing landscape. Here’s to continued success, growth, and Qualume™! 💪 #AdAction #PerformanceMarketing #AppsFlyerIndex #MobileMarketing #RewardedTraffic #AppGrowth #Teamwork #MarketingInnovation

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Measuring OOH attribution – a guide to boosting brand lift https://lnkd.in/dsErz2pu Ruchelle Mouton | Group Head | Marketing & Services | Tractor Outdoor | Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline.  Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like “click here” or “buy now”– ignore the myriad influences on the consumer journey. Consequently, the true incremental value of individual media channels across campaigns is missed while above-the-line media types – like out of home (OOH) which drives top-of-the funnel KPIs – are often neglected. OOH media has... #OOH #KPI #media #outdoor #brand #attribution Ruchelle Mouton Tractor Outdoor

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We extend our gratitude to our early adopter in the financial sector, Papara, and its visionary CMO, Perin Saraoğlu, for embracing disruptive approaches in digital marketing. 🌟 By leveraging Adin.Ai’s AI-native digital media planning, buying, optimization, and reporting features, Papara didn’t just boost their ROI. What truly stands out is their strategic vision—seeing AI not just as a tool, but as a transformative decision in their marketing journey. This forward-thinking approach maximizes the impact of AI, thanks to leaders like Perin, who drive Papara to unlock its full potential. Here’s to a partnership built on innovation and vision, pushing the boundaries of digital marketing in FinTech! 🚀 #FinTech #DigitalMarketing #AI #AdinAi #Papara #Marketing #Advertising #DigitalMedia #ROI #CMO

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