EXADS’ Post

Explore our latest success story! Learn how TeqBlaze empowered partners to excel in ad monetization despite major updates to Google's bidding strategies. Discover the strategic advantages our white-label SSP+Ad Exchange platform offers. Read more here: https://lnkd.in/dWCJk5_r #TeqBlaze #AdTech #Monetization #DigitalAds #Innovation

Check out our latest case study on how TeqBlaze has helped partners thrive in ad monetization amidst Google's bidding changes. 📈 The results are impressive - read more here: https://lnkd.in/d_dxTRdp

How many of you remember the song from the serial "Bharat Ek Khoj" from the late 80s? It goes, Shrishti see pehle satya nahi that, asatya bhi nahi.... Similarly, there wasn't any Click Fraud & Digital Creative before the internet. Then, Tim Berners-Lee said, let's create the internet! Though, online advertising started in 1995. But, its evolution took place during the dot-com era. During the Dot-Com era, there came traffic to websites, but there wasn't any liquidity. Then, almost a new Search Engine with new algorithms started Google Ads. Even after liquidity on the internet, there wasn't any price discovery that would work in real-time. That is when Real-Time Bidding (RTB) came & subsequently Google acquired DoubleClick in 2007. With the rise in many Ad Networks, new Ad Exchanges came. They offered to buy & sell ads through Ad Networks. This gave rise to the Programmatic ecosystem which we see today with various AdTechs - Ad Technologies. Liquidity & Price Discovery are terms from economics. And, Programmatic Advertising isn't anything related to Programming. As I keep exploring more I will come up with explanations in such simple terms. Don't forget to like, share & follow. That would be encouraging. #internet #ProgrammaticAdvertising #TimBernersLee #RealTimeBidding

I give Google props for doing the right thing when they discovered their errors but I also think this should be another wakeup call to marketers to better verify that the advertising investments made in Google, YouTube, and through tools like #dv360 and #pmax are doing what the marketer intended initially without surprises. The best thing that marketers can do is demand Log Level Data from Google and all their publisher partners and #DSP and #SSP that they are working with to reconcile that what was purchased is what was delivered. For a small cost, you can bring expertise to this process by hiring a company like Fiducia DLT or TAG TrustNet to analyze your #LLD and easily uncover discrepancies between what you thought and what you bought. #supplychain #supplypathoptimization #SPO

Lou apparently STILL doesn't understand that log level data contains basic errors. For example, #LLD records the domain that was passed in the bid request even though that may not be the domain where the ad actually got served. blindly recommending "The best thing that marketers can do is demand Log Level Data" (like previously recommending DCO) is short sighted and potentially leads to even worse outcomes for marketers. Errors in log-level data and placement reports conceal fraud, MFA, and breitbart. https://lnkd.in/e9gvGK8i

It is common for ad exchanges to operate at 99% no bid response rate! Thanks Trey Titone for collaborating with the data science team at Argmax to explain Traffic Shaping and why it's crucial for ad exchanges to use ML-driven solutions. Predicting ad impression value and matching it with the right advertiser can boost supply value, cut costs, and increase revenue.

Great collaboration with Trey Titone on Traffic Shaping. This is one of the most common requests we receive from SSPs and there are several ways to tackle. A great explainer.

+60% increase eCPM between a consented user and a user who did not consent. Stats from David Ruggiero from LOVOO after implementing a CPM, and working with Digital Turbine What I'd love to know is the uplift of CPM on programmatic / brand DSP demand, between a user who consented with TCF and a user who consented with a non-TCF consent CMP. I know for a fact that it's been years that DV360 is not buying unless publisher send IAB TCF friendly consent, TTD too i believe. Brand demand is definitely the second top motivation for any gaming pub to implement a proper CMP (Google revenue being the 1st one nowadays). Shalom Michaeli Mark Slade Geoffrey Maignent Ryan Cook Maria Remarque Nial Ferguson Achraff-Nour Meski Erik Junge Brian Kane Ben Barokas Elena Morin Sorcha Dempsey, CIPP/E #useracquisition #monetization https://lnkd.in/ed3U4Zc9

New from me: Some US publishers were dumbstruck on Friday when they were seeing unexpected spikes in revenue -- some were reporting tens of millions of extra revenue in a matter of minutes, and advertisers bidding at $1 BILLION CPMs. It was too good to be true. Here's what actually happened. Read it over at Business Insider https://lnkd.in/e9w3Afbc #adtech #publishers #digitaladvertising

Article below featuring OpenX's CEO, John Gentry, was an entertaining must read for publishers and media buyers. Why? Despite a which came first, DSP ( 🐔 ) or SSP ( 🥚 ) market share tug of war as DSP/SSP technology becomes less differentiable - I've noted: -In order to squash the industry misconception that Programmatic Guranteed (PG) deals comes with low quality ad inventory, SSP leader, OpenX has differentiated themselves by cutting out all resellers. "No fireplace app inventory. We scrubbed and eliminated anything that wasn’t premium glass-on-the-wall CTV." ➡ Not only is this a flex of fidelity, but it's a sellable one in the overarching marketplace! -The capability of using the same Deal ID across SSPs and DSPs is a game changer to brands leveraging data-driven buying strategies, as well as speaks to the longevity of both SSP and DSP players. -In an effort to deliver on campaigns, publishers like Forbes, have used subdomains/MFA sites as a means to deliver on campaigns in a round about way to fulfil contracts. Direct campaigns with publishers have their own standards, however, it seems both SSPs and DSPs are keeping inventory value top of mind to keep these brands satisfied. Chat later, Anjelina