Ahmed Shide’s Post

With retail media marketing, retailers can transform transactional data and their digital and physical channels into lucrative advertising platforms. However, building a successful retail media network is a challenging process. Many retailers risk to miss the retail media opportunities if they fail to: - Identify a winning and differentiated value proposition for advertisers - Upgrade their governance, process and skills to embed retail media in the overall organization - Enable the relevant technology to move from data insights to 360°campaigns At Sia Partners, we have all the capabilities to help your organization to harness the potential of retail media by defining and implementing an end-to-end retail media strategy setting you apart from other retailers. From understanding the retail media market potential for your organization to full-scale implementation. Reach out to me or my colleagues Martin Bragard, Alina Wellen or Katrien Watteyne if you are interested to know more about how our tailored approach to retail media marketing can elevate your organization's offerings! #SiaPartners #RetailMedia #RetailMediaMarketing

One of the keys to success in the retail media world is collaboration—between retailers, brands, and tech providers. Building a robust retail media network doesn’t happen overnight. It requires a strong partnership between all parties to create an ecosystem that works seamlessly and delivers value for everyone. Retailers must invest in the right technology to manage and optimize ad placements, streamline workflows, and provide transparency into campaign performance. Brands need to bring their own expertise to the table, developing creative and strategic campaigns that resonate with consumers. And tech providers need to offer solutions that enable automation, data analytics, and real-time insights to make sure everything is working efficiently. We’re beginning to see a shift towards more integrated, data-driven advertising strategies where brands and retailers work together to deliver better experiences for consumers. A successful retail media network isn’t just about ad placement; it’s about understanding the needs of both brands and customers and creating a system that delivers value for all parties involved. Watch as we share more about RMNs and how they can strengthen your brand and business strategy going into 2025 here: https://bit.ly/4hOOjbo. #FutureOfRetail #RetailInnovation

With retail media marketing, retailers can transform transactional data and their digital and physical channels into lucrative advertising platforms. However, building a successful retail media network is a challenging process. Many retailers risk to miss the retail media opportunities if they fail to:  - Identify a winning and differentiated value proposition for advertisers - Upgrade their governance, process and skills to embed the retail media in the overall organization - Enable the relevant technology to move from data insights to 360°campaigns At Sia Partners, we have all the capabilities to help your organization to harness the potential of retail media by defining and implementing an end-to-end retail media strategy setting you apart from other retailers. From understanding the retail media market potential for your organization to full-scale implementation.  Discover how our tailored approach to retail media marketing can elevate your organization's offerings: Reach out to me or my colleagues Martin Bragard, Katrien Watteyne or Monica Harmsen! #SiaPartners #RetailMedia #RetailMediaMarketing

Retail media is set to be the fastest-growing advertising channel in the coming years. But what makes it so effective? It's simple: For retailers, it’s a way to turn every digital interaction into a revenue opportunity. For brands, it’s about placing the right message at the right moment in the customer journey, leading to higher engagement and conversion rates. The result? Better, more personalised customer experiences with real-time, tailored ads across channels – and with high margins, #RetailMedia is definitely worth the investment. Curious about how to get started? Our on-demand webinar covers it all: 💡 Key strategic pillars for retail media success 💡 How to activate first-party data for precise, effective campaigns that convert 💡 A demo from our tech partner, Relewise, on building retail media in practice Watch it here: https://lnkd.in/d_T2fTv2

With Retail Media, retailers can transform transactional data and their digital and physical channels into lucrative advertising platforms. However, building a successful retail media network is a challenging process. Many retailers risk to miss the retail media opportunities if they fail to : 🏆 Identify a winning and differentiated value proposition for advertisers  📊 Upgrade their governance, process and skills to embed the retail media in the overall organization  📢 Enable the relevant technology to move from data insights to 360°campaigns At Sia Partners, we have all the capabilities to help your organization to harness the potential of retail media by defining and implementing an end-to-end #RetailMediaStrategy setting you apart from other retailers. From understanding the retail media market potential for your organization to full-scale implementation.  Reach out and discover how our tailored approach to retail media marketing can elevate your organization's offerings! #SiaPartners #RetailMedia #RetailMediaMarketing 

💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K+ retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB

Criteo data from 44,000+ brand campaigns reveals that users who interact with #RetailMedia ads are more likely to become repeat buyers. 🛒✨ Learn more about the full value of your retail media campaigns by checking out the blog post about our latest report, The ROAS Trap. https://bit.ly/4dK79yF #CustomerRetention

Want to boost sales and engagement with in-store media? @IAB's latest report dives deep into the opportunities, showing how retailers and consumer packaged goods companies can bridge digital with in-person. 💡 Explore the report and then see how Wireless Guardian can help unlock your #InStoreMedia's full potential. Learn more at www.WirelessGuardian.com. #WirelessGuardian #InteractiveAdvertisingBureau #RetailTech #RetailInnovation

The Association of National Advertisers hosted "Retail Media Networks: Making Sense of a Complex & Crowded Marketplace" last week. Not a member? Couldn't attend? Arc Commerce Experience Strategist, Marianne Lacle, shares three key takeaways: 🔗 Integration in action: Retail media continues to expedite the true full-funnel strategy and activation that marketers are always saying they strive for, but often aren’t able to execute due to legacy organizational structures. RMNs are helping drive this need to create a full-funnel strategy across all touch points. 📊 Measurement: Commerce media continues to shift from measuring media KPIs such as engagement and frequency to connecting related shopper marketing and national media as part of the commerce media plan. 📈 Value: The value that RMNs bring to brands continue to grow as RMNs become more sophisticated. Not only does RMN investment deepen customer relationships, but it also provides closed-loop sales measurement and 1st party data for campaigns. 

Retail Media can help retailers to transform transactional data, as well as digital and physical channels, into lucrative advertising platforms. However, retailers do not leverage retail media opportunities if they fail to: 1. Identify a winning and differentiated value proposition for advertisers  2. Upgrade their governance, process and skills to embed retail media 3. Enable the relevant technology to move from data insights to 360°campaigns At Sia Partners, we have all the capabilities to help your organization to harness the potential of retail media by defining and implementing an end-to-end Retail Media Strategy setting you apart from other retailers. From understanding the retail media market potential for your organization to full-scale implementation. Reach out and discover how our tailored approach to retail media marketing can elevate your organization's offerings! #SiaPartners #RetailMedia #RetailMediaMarketing